The gap between Direct Response and pure Brand commercials has narrowed - particularly since the advent of the internet and the ease of website response mechanisms. This has led to the creation of a new genre of TV advert:-
Brand Response commercials or BRTV.
As short, snappy and clever as traditional branding commercials, the response element is still of paramount importance. Usually running to just 30 seconds, they lend themselves perfectly to traditional media buying patterns.
If you are looking to produce a commercial which promotes and protects your brand whilst simultaneously gathering responses -
“It was our first TV advert so we were not quite sure what to expect, but everything went just as we had hoped and I can't think of anything else you could have done to improve the creation process or the end result. We are very pleased!”
Kishore Naib, WatchShop.com
“Space City have produced a series of extremely cost-effective DRTV commercials which have been responsible for considerably increasing response rates whilst at the same time strengthening our brand awareness.”
Mike Longden, Esure
"We very much enjoyed working with Space City. They have a great team of professional and creative people who produced an effective and well costed tv ad for us. I would definitely recommend them and will work with them again."
Jason Beck, Head of Design, Cheapflights.co.uk
We've really enjoyed working with Space City recently. Their expertise, experience and enthusiasm for what they do was always evident - they led where appropriate, but always listened to what we were after as a client.
Katherine Cross, TW Cat
We found Space City a pleasure to work with. They interpreted the brief well and were happy to bring both their own ideas to the table and incorporate our thoughts. We were very happy with the end result!
Ian Glen, The Westminster Collection
"We were more than happy with the service provided by Space City - Nadia especially is delightful, fun and professional. We feel that we benefit from an excellent service and are very pleased with the finished commercials."
Simon Everett, Insure & Go
"Great advert, thank you! We would recommend using Space City for both the way they produced the advert and for leads the advert has brought in."
Paul Hammond, Internet Expert
“Space City were fantastic - slick, professional and their attention to detail was incredible.”
Chris Plumb, Plumbs Reupholstery
"We have produced many different commercials with Space City, in 17 languages, from 20 seconds to 15 minutes. Not only is it very enjoyable to work with the team, we also get high quality and cost-effective commercials in an incredibly short time frame. I am always happy with the results and look forward to working with Space City on many new and exciting projects."
Jonas Babics, Signma Response
"Space City brought everything together on our advert, from the script and audio to the Clearcast and administrative elements. The audio is phenomenal and the final edit all went very smoothly because of their experience. They were a great team to work with and we would recommend them to anyone else who has never advertised on TV before."
Lee Biggins, CV Library
"I have used Space City for many years now. Their adverts have helped set us apart from the competition in a very crowded market and without breaking the bank. If you're serious about trying television as a medium then these are the people to go to. They are professional but friendly as well. I can't recommend them enough."
Craig Lowther, Money Boomerang
"We loved almost everything about working with the charming and talented folks at Space City.. the only thing we wouldn’t be keen to repeat is having to listen to Victor singing a jingle at the creative pitch!"
Tony Spooner, The Dogs Doodahs
“Our experience of working with Space City is that they are focussed, professional, with an eye on a quality product and our budget - and very easy to work with.”
Mark Higham, Cartridge People
"Space City Productions has a strong track record of launching online brands such as Moonpig, Confused.com Go Compare and USwitch. This is why we felt they were the perfect fit for us."
Simon Nixon, Founder of Moneysupermarket.com
“Yet again Space City were fantastic to work with – flexible, hard working and willing to accommodate our tight schedule! I’d certainly recommend them to anyone needing to produce an effective commercial with high production values.”
Lindsay Taylor, Optical Express
Thank you for the incredible work you have done with / for us in the process of the last 6 months - I will be happy to do more work with you in the future!
Asaf Shachaf, PrimeGaming.com
We were delighted with the work by Space City - the team was fast and efficient and a pleasure to work with.
Emma Loisel, Websters Shoes
“Approaching the medium of TV advertising for the first time, the Watch Hut couldn’t have asked for a more positive experience. Space City were professionals throughout every aspect of the production."
Marc Woodall, Watch Hut
"The new Refresh Conservatories TV commercial has generated fantastic interest. The enquiries have been of great quality and we have been successful in converting a significant proportion of those leads to sales. Thanks Space City for a very professional service and excellent production values on our challenging budget."
Lian Halfyard, Rare Creative Group
"We have been delighted with the service and high quality at Space City. The team is professional, talented and organised and we look forward to continuing to work together. We would have no hesitation in recommending Space City"
Lidia Mackow-McGuire, Neilson Financial Services
"Thanks for your support and swift responses to everything in the last 36 hours - I will recommend your company to anyone!"
Claire Fullick, AB World Foods