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Direct Response TV

» Is DRTV Right for You?
» FAQ - Frequently Asked questions
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WHY DRTV?

Making DRTV succeed isn't easy. DRTV combines today's
most powerful advertising medium with the precision of direct marketing techniques. It is a major growth area according to the DMA research centre (see facts and figures opposite).

Advertising is a powerful and effective way of communicating
a sales and marketing message to the viewer. TV commercials ensure you gain wide coverage and build the status of your company. DRTV commercials also get results.


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DRTV BUDGETS

With Direct Response you won't waste any of your budget. DRTV commercials are response driven so accountability is assured.
Space City knows the rules of DRTV, the creative principles involved and the need to deliver every production on time and on budget.

For any given script or production we will produce an itemised budget, often giving you a variety of options to determine exactly how the commercial could be made.

Space City is committed to producing the best quality results within the budget available.

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Please contact us for further information.


    DRTV - Facts & figures
DRTV now accounts for 25 percent of all TV commercials 45 Percent of all radio commercials now have a direct reponse call to action

Space City's budgets range from as little as £10,000 up to £100,000.
The cost in each case depends on the following:
Complexity of the creative idea
Number of artists required
Location / Studio
Technical requirements
Film / Video

Ogilvy once said:

" Half of all advertising budgets are a total waste of money. The difficulty is knowing which half. "