INDEFINITE Advertising may not correlate with the various soundbites associated with successful ads, but it will be crucial to lever sales your way.
The migration of many media viewers and by extension your potential consumers to paid streaming services from companies like Amazon Prime, Netflix and Hulu has lead to mainstream broadcasters offering similar alternatives.
Being the sustenance of any business’ lead generation, TV provides unparalleled scale, reach and sales retention, however with the societal rejection of advertising with video, the imperative is to marry both advertising and entertaining, emotive content together.
ITV have become the latest broadcaster to offer subscription-based services for viewers not wishing to endure ads prior to enjoying their desired context fix, with a £3.99 service offered to those looking to enjoy their content without consuming ads.
Thus in the pursuit of maintaining lost revenues from a cooling TV advertising domain, the shift to data-driven, realtime ad spots online has been manifest and remains in the ascendency.
Snapchat has been increasing its video service portfolio as it seeks to further syphon the ad market, with new partnerships with Samsung announced.
One element that will continue to fail online though as it seeks to supersede the gargantuan reach and stimulative qualities of TV, is the ability to offer the sensory, thus emotive clarity that online fails to elicit.
Although streams integrated within social media are being calibrated in real-time it leaves very little, if any scope at all for the embodiment of story telling.
Incorporating a tone and rhetoric that embodies this will ensure the cognitive stimulation can be elicited – crucial to brand and response – securing increased indexing and retention.
Thus the most pertinent means of securing the future of your business as a continually growing and not stagnated force, is to integrate more indefinite advertising into your portfolio.
To do this an organic, analytic and constant relationship with your production company or agency it vital.
In order to convey symmetry from creative-to-creative, while ensuring identical formatting, grading and editing cues, it is vital the same software is utilised.
With the multitude of clocks and transmissions that are sent to broadcasters, there is a distinct difference in visual clarity, exposure and grading that will ultimately distort emotive resonance.
The power of visuals and audio quality cannot be underestimated, while from a budgetary point-of-view keeping the same company under a retainer will save vast costs, upheaval and planning time.
Moreover if you instil an indefinite creative, which ultimately stimulates the brain to assimilate within one’s own imagination, you can save on future artist costs, notwithstanding time liaising with clearance bodies like Clearcast.
Although imperative to the upholding of integrity and legal credibility within your creatives, the time taken from what could be vital broadcast time is stark.
If you have certain buying strategies in mind that are time dependant, knowing clearance is cemented prior to this commitment is key.
Furthermore having what is effectively an indefinite, open-ended story for your consumers to live with you ensures that you can buy broadcast time long in advance, spending more time analysing the quality of your creative and ad placement.
Given the programmatic and targeted means that now exist within TV, notwithstanding VOD, you will have the ability through this creative direction to deliver ads that are complimentary to your desired audience, while budget can be saved also.
To purport this tact and mobilise it the imperative for your business will be to establish an original creative, one that embodies your product or service at the centre of every action.
Streaming services are inherent proof that consumers will pay for quality content, by creating ads that can follow a similar tact you can mobilise both your sales and the ability for your ad to increase ubiquity online.
Thus as you seek to implement this creating the emotive contrast to embody either a hero, villain or maligned figure to mobilise the neural coupling that occurs within ads like these is key.
Additionally instilling connotational closure at end branding will ensure that the intrigue to find out the ultimate answer will lead to enhanced organic search for your website, or at least the ad itself.
33% of all organic visits to your website are as a result of TV, while having a knowledge of data that can be directly attributed to TV will provide you with the transparency you desire, except with the improved sales TV generates.
With more consumer data available to harvest the interest generated online, the power of TV can ensure a clamour to find out more, in the same regard someone will follow a series on TV or via subscription.
Space City has been producing TV, online and radio commercials for 25 years, implementing story-telling through indefinite ads like those in Teletext Holidays, to create an emotive, assimilative consumer journey.
Contact the team now and enjoy up to 140% profit growth in three years.
