License to sell: advertising imperatives

Many factors stifle your ad efficiency, ensuring that you keep abreast of license litigation is crucial to long-term profit potential

LICENSE May seem like a litigious term to use within such a creative construct as advertising may be, but awareness is imperative.

Entrenched within the additional commercial costs that are seemingly tertiary to the output of advertising, licenses, the nature of them and the diligence of how they are conceived can dominate the extent of your advertising success.

Although not a pre-requisite to you advertising, whereby artists do not necessarily have to be used, the usage of professional actors, specially composed music and copyrighted material is crucial in exposing and protecting your brand.

With TV and online advertising, the usage of video that is either placed in a linear, addressable or other targeted fashion elicits the greatest volume of future sales and brand building – particularly in the case of the former.

However accompanying such means of advertising – unless utilising staff members within your own or production company’s team – you will incur residual costs that are embroiled in both litigation and prosperity in equal measure.

If your ad is a success for instance and you chose to continue to play your creatives across TV and online, any artists would be obliged to receive play-out fees.

This is ultimately where your licensing and the nature of it can ultimately cement your advertising success or compromise it.

Your business is stronger using online video to elicit direct responses, with brand building stronger through TV.

Therefore as you look to optimise your ancillary advertising spend, prioritising the appropriate license to compliment your consumers is crucial.

With TV and brand response, the prerogative should be to initiate lifetime buyouts for any tracks and artist fees that you may use.

Ensuring that you have the correct license when you commit to artist fees is imperative.
Ensuring that you have the correct license when you commit to artist fees is imperative.

In this regard you can ultimately achieve reduced fees when relatively compared to similar costs, should you have only purchased a single usage license.

Moreover when looking at the purchase costs of particular tracks, the nature and potency of a response is imperative as you decide on potential music to accompany your ad.

Although older, more recognisable music elicits 12% increased response, the impact of such music will only carry the significance of the context and tone of the content it is aligned with.

Therefore as you look to chose a track and whether direct or brand response is appropriate, consider whether it is something more appropriate for short-term campaigns, or something that will permanently embody your brand voice.

Thus in this context securing a temporal, play-out based license that will not command the same commercial intensity as a lifetime will be less cost intensive.

Through the implementation of lifetime buyouts for ads that are designed to embody the brand building element of your business, you can ensure of a consistent narrative, one that perpetuates your ideology and disambiguates any confusion through personalised indexing.

The same directive should be implemented within your business regarding actors too.

With licenses that ensure a clear focus is instigated regarded the casting of your actors you can embody the storytelling tone that assists indexing and reach.

Mirroring is the imperative pre-cursor to the release of dopamine, thus ensuring you have powerful and contextually aware actors is crucial.

Ensuring you license your actors is imperative. Not doing so could compromise your future ads, brand perception and result in reduced efficiency.
Ensuring you license your actors is imperative. Not doing so could compromise your future ads, brand perception and result in reduced efficiency.

With branded ads the success you elicit is optimised over a three-year-period, with up to 140% sales increases ensured as a result, thus a play-out derived license will only serve to escalate your costs and ensure your artists may also become associated with other ads, some that may contradict your own brand ethos.

Through DRTV this is not as great an issue as with brand response, given the fact that it is the showcase that is necessary to initiate response and the facts at the heart of them, not the physical intimater of the information themselves.

From an ethical perspective too the morally ebullient connotations that are associated with your entire creative, can stem from your actors and music themselves as you look to truly be a mobilising force for change.

Your advertising employs the entire perception of your brand, therefore to be as inclusive as possible is vital to increasing short and long-term sales, brand resonation and memorability.

Counter-productively Maltesers have recently launched their signed and subtitled online advertising campaign, which can both troubleshoot any issues concerning volume and also increase the esteem of the company morally.

However the ability to be entertained, influenced and informed objectively is sought more pertinently from TV, thus this creative has been partially compromised.

Although not directly stemming from a license you may give to an artist or particular piece of composed, such context needs to be considered if you are too exploit the cost of buy-outs: protecting both your brand reputation and profit margins.

Space City has been producing TV, online and radio commercials for 25 years, utilising relationships with publishers, licensees and internal musicians to lower advertising costs.

Contact the team now and ensure you lower your complete advertising costs, without compromising on impact using the UK’s most experienced producers of TV commercials.

The Great British Bake Off has reinvigorated an apparently ailing and broken linear TV sector, the key as always has been the content

GREAT British Bake Off pandemonium is gripping TV screens across the UK, with TV advertisers flocking to the popular shores: content is key.

With the migration of advertising budgets in their droves to online, VOD and SVOD, linear TV has been continually maligned for its lack of measurability, accountability and popularity for the millennial age.

Of course facts point to the contrary where efficiency and success are concerned, with the impetus for advertisers moving online having been entirely counter-productive.

In order to truly address the declining consumption or desired consumption of ads – which are ultimately disruptive forces – it is the content that they are associated with that needs intention.

Attempting to maximise a means of advertising that is seemingly ailing in its bid to maintain efficiency would seem counter-intuitive at a time where SVOD and VOD are enjoying rapid increases in popularity, with consumers hankering for ad-free content.

It is not the fact they no longer accept ads as they look to consume media, some of the most inspiring, emotive and compelling programming is no longer being commissioned via TV broadcasters unwilling to support fresh content.

The paradox for broadcasters is though, that without such programming leveraging a shift towards risk and expenditure, the advertising revenue they seek will continue to dwindle; in upfront particularly.

Therefore in order for broadcasters to create and reignite the competition that has flourished in recent years between themselves, a collective collaboration and impetus needs to be initiated: for the sake of your business and meritocracy in the industry as a whole.

A return to great advertising times can be achieved through creative freedom and liberation from the metanarrative.
A return to great advertising times can be achieved through creative freedom and liberation from the metanarrative.

With great content you can instil the memorability that will ensure your advertising is still performing months after an initial ad may have been played out.

Through advertising that is more targeted, driven towards informing in a response context, the imperative release of dopamine from the brain to ensure of encoding will be missed.

With direct response advertising that appeals to behavioural and geographical factors you can ultimately provide the nuanced content that will deliver for your business.

At a time where linear and targeted TV can deliver in equal measure – for both direct and brand response – initiating another content war can ensure that your business and the creative industries can be great once more.

With the tendency to brand build through retargeting, social media and consistent online tone you are only inhibiting your growth as a business.

Akin to the forays within The Great British Bake Off, you are not simply trying to construct the most appeasing dish or ad for you and your existing audience base, you are seeking to appeal to as many new consumers as it is possible.

Through the upscaling capabilities of both linear and targeted TV advertising, you are perfectly equipped to both extend your presence in nascent TV iterations and existing linear entities.

The rise in online consumption has not preceded the demise of TV advertising, it has increased its versatility and accessibility to businesses previously deterred by the lack of measurability and actionability within it.

Advertising on TV has never been so great. Through the online harvesting metrics you can ensure ROI is higher than ever.
Advertising on TV has never been so great. Through the online harvesting metrics you can ensure ROI is higher than ever.

With scale, audience and display optimised within TV now, your social media and other online targeting outlets can provide the harvesting effect necessary for generating a credible, prolific CRM.

Thus with the impetus of many businesses towards view-ability and efficiency, why compromise your advertising prosperity when you have a credible, certified, lucrative and improving means of advocating your brand with TV?

Ultimately the trend has been peddled through that of an increasing duopoly driven orthodoxy, one that has stifled competition and ensured that businesses have had to endure declining ad efficiency: the return of great times is easy.

Through TV, the emergence of Blockchain technology and the increasingly global collaboration between businesses, broadcasters and data providers to share intelligence ensures the competitive marketplace can thrive once more and for your business.

The key for you as you seek to increase your awareness in comparison to a rival is to initiate an advertising plan that does not confuse your consumers.

In this sense you should seek to focus on actions that you want your consumers to imitate, unlike programming like Bake Off you have the ability to control subconscious thought, something that creates the compelling narratives that your consumers flock to in the first instance.

Space City has been producing TV, online and radio commercials for 25 years, focusing on brand and direct response to maximise efficiency through relatable, humourous content.

Contact the team now and exploit the state-of-the-art DaVinci Grading to ensure that your advertising delivers clear, unequivocal brand communication.

Advertising costs may seem indicted to increase incrementally, through TV and online in tandem you can keep it cheap

CHEAP Advertising may seem counter-productive to the entire purpose of marketing your company, but it need not be a commercial oxymoron.

With the increasingly online driven world of advertising, buying, selling and overall business, the tendency to physically ply resources in certain companies is becoming obsolete.

Through the implementation of Blockchain technology, the already erstwhile metrics of communication through media like Skype and tariff free ability to communicate worldwide, your business is sufficiently equipped to grow worldwide regardless of internal economic strife.

With the continuing peaks and troughs of the worldwide financial and business sector it is becoming increasingly difficult to pin-point areas for long-term attention without risking financial volatility.

However with addressable and interactive available in ubiquity through TV, VOD and online , you can ensure your branding presence need to suffer as a result of temporal issues.

Therefore when adversity plagues one element of world you can maintain buoyancy with both that sector of your client base, in turn with the one enjoying more lucrative times.

The key to ensure your advertising as a whole remains cheap relatively speaking is to ensure of a split in your direct and brand response advertising.

While there may well be periods of unilateral stability as a result of competent political and business judgement and productivity, when one is suffering to a degree you cannot afford to stop advertising.

Continuing your advertising presence is key to furthering success globally. taking remote approach ensures it is cheap.
Continuing your advertising presence is key to furthering success globally. taking remote approach ensures it is cheap.

The power of your direct response advertising will be negated by ulterior factors that intrinsically link to consumer spending.

Therefore with such matters; well rhetoric ultimately that can hinder the confidence of consumers in purchasing certain products or services, your business is left to focus on brand to ensure of awareness when more fiscally abundant times return.

With direct response the most successful form of short-term advertising, with the call-to-action and location of such adverts providing the stimuli and sub-contious conciliation.

Thus to ensure your advert production and dissemination is undertaken at the lowest costs possible, ensuring that you implement or initiate the usage of data streams which embody economic uplifts at their heart.

Should currency be stronger for instance, or overall wages; spending for instance be enjoying renewed invigoration, your business can maximise any receptiveness towards spending and instigate spontaneous ad programmes.

Of course without the language versions of the particular ads in question it would be wholly inappropriate to advertising your English language content within other nations.

Through the power of either alternative voice-overs though and remote online server connection your business can ensure that costs remain cheap, despite having to formulate campaigns for other nations.

However regardless of the time of year, location you may be attempting to appeal to, the costs of your ads need not have to spiral out of control and increase exorbitantly.

Through the usage of production companies who have in-house state-of-the-art grading facilities, your business can ensure that seasonal differences between your advertising material for you UK can be fettled cheaply to ensure of additional relevance.

With remote sync-sound implementation and asset transfer available, your company does not need to produce all new ads to deliver successful advertising.

Ultimately it is the context of any words used; the relevance that is inhabited within your advertising that delivers the ROI you crave.

The wording of advertise is not as important as the actions. Cheap advertising can be assured with low cost editing.
The wording of advertise is not as important as the actions. Cheap advertising can be assured with low cost editing.

Having ads that carry generic, diverse and unambiguous locations and settings ensure that you cannot isolate your business from any potential international audiences.

With the usage of ads that utilise previous stock footage, but with the graded and calibrated additional footage of people for instance from other campaigns, you can deliver successful, relevant advertising on the cheap.

This does not mean at all that the quality and display of your advertising will be compromised in any way, but instead you are taking advantage of the online tools that are ensuring TV advertising in all its guises is becoming increasingly lucrative once more.

Despite the near exponential increases in online spending, the efficiency of it has declined, to ensure of success and measurability with advertising you can prioritise campaigns that are innately automated, increasing transparency, accountability, efficiency and performance.

Through this means of placement either via VOD, or through addressable display abroad you can ensure that response driven campaigns are not stymied by the transient economic effects that can hamper your creative exploitation.

Utilising this directive within your own advertising you will ensure of remarkable gains in ROI and offset any cost increases with revising overseas revenues.

Space City has been producing TV, online and radio commercials for 25 years, producing international versions of domestic adverts for myriad companies.

Contact the team now and ensure you increase your advertising revenues by up to 140% by using TV instead of online response advertising.

Directing is oft overlooked when producing advertising campaigns, when looking to instil memorability though its impact is invaluable

DIRECTING Is an imperative element of advertising that underpins the very tone and consistency of your commercials: risk declining sales if neglected.

With the emphasis on online advertising for many companies; banner ads for instance that focus on display and retargeting, the curation of advertising content that looks to embody the content associated with it has been neglected.

While for counter-productive reasons, ones where only arbitrary arguments could support, the crux of the shift was instigated by the striving for expedited and more measurable advertising.

Some of the world’s leading brands now advertising solely online, with TV consigned to their history: a mistake they will ultimately suffer for.

The naysayers and sceptics of television advertising have been boosted by many facts that are ultimately transient: the overriding sales success elicited through TV that is conceived through long-term brand awareness.

Although results may not be directly accountable to your TV or branded display advertising, an employment of scientific thought is imperative for maximising the panacea of efficient advertising.

With the advocation and proliferation in the usage of addressable and programatic advertising, the scope is facilitated more than ever to create singularly subjective ad campaigns that cease to confuse of disrupt.

Ad placement has been mooted as the imperative driving force behind the increases in digital ad purchasing and consumption, but it is the very lack of guarantees in this instance that is driving many back to TV and its data-driven, addressable iterations.

How does this relate to the power of directing though?

Given the lack of shift away from linear TV advertising, concurrent with the increase in VOD and SVOD viewing, it underlines the fact that overall media consumption is increasing too.

With more consumers enjoying media through TV and beyond, creative investment should be in the ascendency to fund strong directing.
With more consumers enjoying media through TV and beyond, creative investment should be in the ascendency to fund strong directing.

As a result the creative shift should not be to one that encapsulate less visceral, tactile human interaction and contact, but more so.

Increasing volumes of consumers are not choosing to watch subscription service programming from providers like Netflix and Amazon Prime because of the ads themselves, it is where they are placed.

The clamour for convenience has permeated beyond the confines of just businesses themselves, but to consumers too.

The gradual evolution of what can be accessed online has ensured that from a cognitive point-of-view it resembles a means of being informed; at convenience.

However with linear TV and on-demand the tendency is deviated to more of relaxed state-of-mind, one that can be more easily influenced and entertained – in both senses – by your consumers.

Therefore the impetus needs to stem from the directing of your adverts themselves.

The behaviour, body language and tone of your content, in terms of how it is intimated to your consumers is vital.

Therefore the presence of experienced, objective directing that has experience in conceptualising an eclectic array of scenarios is vital.

With more companies businesses choosing to operate in-house – or worse move completely online like Adidas – the presence or exposure of quality directing will be overlooked.

Through the myriad distractions that exist amidst online viewing, the chances of your ad being consumed entirely are perilously low, while the desired context may be missed amidst varying screen qualities, volumes, internet speeds and other media.

Of ads displayed on Facebook for instance, including video, only 17% are actually consumed in their entirety, while pre-rolled YouTube ads are often skipped and blocked.

With low efficiency consuming some elements of online, strong directing can only be truly rewarded through TV.
With low efficiency consuming some elements of online, strong directing can only be truly rewarded through TV.

While this of course can be analysed by your business, it either denotes a lack of directing exploitation or oversight completely if this eventuality should occur.

Through the optimisation of directors, ones who have varied and eclectic showreels, you can optimise TV in all its forms, ensuring that your encoding, indexing and affirmation with the consumer is assured.

Encompassing the remit of the director includes the factors including body language, tone, location and overall symbolic execution, without complimentary focus on all of those then your ad will ultimately lose efficiency.

With only 7% of the impact your advertising makes on a consumer (Lead Forensics, 2017) due to spoken words and the words themselves, the importance of context and portrayal are unequivocal.

Through the amelioration of body language and tone of voice, which accounts for 55 and 38% respectively for the impact your advertising has, you can enjoy adverts on TV which are 14 times as strong as ones without directing cues online.

Therefore from an analytical perspective, you can directly reap the rewards of well directed TV ads; without such an impact on sales, conversions or overall business improvements your ad has failed to instil clarity in advertising.

While not pertinent wholly to more branded ads, the faith of your marketing teams needs to be placed once more in long-term branding, something that can incorporate an immortal message, impenetrable by transient economic or social issues.

Space City has been producing TV, online and radio commercials for 25 years, utilising internal and external directors to conceptualise your business in a complimentary fashion.

Contact the team now and enjoy up to 140% profit increases in three years through TV advertising.

With increasingly transient financial times, where trends come and go, the common denominator of failure is those who are not flexible enough to go nouveaux

FLEXIBLE Advertising tacts have become increasingly pivotal to appealing to vastly juxtaposing audiences: without them you will lose money.

Historically and contemporarily businesses have used shorter, longer and adaptable versions of similar ads to appeal to audiences within different states of mind, with the additional necessity to accommodate online.

Although using such versions to ascertain success in the short and long-term ultimately delivers substantial conclusions, the speed and depth of those conclusions is ultimately as transient as the success of the ad themselves.

What perhaps could not strike resonance on a particular channel of advertising one week, may find that circumstance or timing may elicit improved response – all that needs to be applied is more science and absolute metanarratives.

Through the implementation of scientific metrics of advertising, display, measurement, analysis and CRM harvesting, your business can ensure that it is permanent flexible and mobilised towards complimentary advertising that boosts efficiency.

As a result of the programmatic advances within online and on TV, the capacity for more objective and transparent analysis ensures that unless certain KPIs – as designated by you – are met, certain creatives will cease to operate, saving your business money.

Notwithstanding the savings made by taking a more manoeuvrable tact towards advertising, the information extracted ensures you can systematically pin-point which ad styles can induce the consumer into receptiveness.

Although hardly nouveaux in itself, the need to evolve from existing practise where you ascertain the creatives that deliver from those that do not, to a tact that embodies critical thought, analysis and more objectivity in how transient and long-term goals are realised is manifest.

As a part of a flexible advertising tact, ensuring that display is varied and
As a part of a flexible advertising tact, ensuring that display is varied and success analysed is crucial

Response advertising has perpetually comprised of short-term efficiency, but little in the way of assuring of brand resonation, however this can be enhanced through orthodox averse minds.

Through drawing finite conclusions to singular campaigns – for instance if one consumer segment responded to one campaign, but not to another – and assume that will be the perpetual outcome, your advertising efficiency from a brand and response perspective will fall.

In order to prepare the most efficient campaigns for both brand and response campaigns, while having the ability to harvest and analyse the data necessary to automate both TV and online effectively, keeping abreast of how consumers interact with search through your website and trends is key.

Thus it is not the trends themselves that should dictate how you try and conciliate your consumers, but why they have been instigated; to induce which emotions?

Emotion and evoking sub-contious experiences while being delivered advertising is imperative to memorability and long-term sales potential, being flexible enough in your marketing strategy is vital for maintaining a critical, analytical tact bereft of complacency.

Ultimately this is one of many ancillary necessities that form that overall collective working efficiency of your brand, without any of these factors being considered you will endure dwindling efficiency and lose natural autonomy.

Amid the eruption of Blockchain technology and the opportunity to access and add to the consistently evolving data pool available, the facility is available for your business to have permanent control of where your advertising is seen.

Although such control has existed from a platform and content perspective on TV, the work TV and online have done to provide more interactive and flexible plans for businesses like yours have ensured their is no place for opacity.

The lack of clarity from online conglomerates like Facebook and Google should be punished through your own CRM accruing.
The lack of clarity from online conglomerates like Facebook and Google should be punished through your own CRM accruing, underscoring a more controlled, flexible approach.

Facebook and Google have persisted in their obdurate behaviour regarding placement disclosure and who exactly is viewing them: there is no need to comply.

Through the ability your business has through either TV, online or VOD to test efficiency, harvest data and examine who cognitive success has been struck, their is no need to settle for advertising that conforms to prior success.

The current economic volatility is manifest proof that such transient and mobile planning is crucial to securing prosperity on a national level.

At a company level, akin to the forthcoming reaction to the news that the economy operated at a budget surplus for the first time in 15 years, you are in control of a forever evolving entity, something dictated by more than just tradition.

Ultimately your business needs media buying and ad creation tacts that can facilitate flexible working attitudes.

Through the implementation of automated traits like programmatic and creative directions that have a combination of both synced-sound and voiceovers, you can facilitate flexible and successful advertising with ease.

Space City has been producing TV, online and radio commercials for 25 years, utilising the power of flexible and adaptable graphics and visuals to elicit emotion.

Contact the team now and ensure your next ad boosts memorability and instils flexibility through the state-of-the-art DaVinci Grading software.

The importance of accruing and harvesting data for CRM is manifest, ensuring you do it organically is increasingly simple, but imperative.

CRM Management has increasingly been enjoying a more automated, less labour intensive undertaking, such automation though should be harnessed.

Data has been the ubiquitous source of glib amongst many within the advertising industry within recent years, however the cost and reliability of it has been open to much conjecture.

Third-party data that has been sold via commercial means is still a nascent means of advertising, more the opaque means of twinning data with display or programatic campaigns that are at the mercy of algorithms has been the norm.

However with the emergence of Blockchain technology and addressable means of advertising has ensured both TV and online have had to consistently change tact.

Although the catalyst for this shift, online has inherently compromised itself from further growth and business faith through its own furtiveness and complicity to data autocracy.

With the lack of impartial data, bereft of influence or appraisal from Facebook or Google themselves, the transparency that your business craves as you look to grow credibly is negated through the pre-existent dogma entrenched within these online conglomerates.

Therefore using your own initiative and resources to source and harness the data vital to your current and future campaigns will be imperative.

Through the analysis available to TV campaigns too contemporarily, the tact that needs to be taken to liberate your business from the confines of exterior rule is through your ad creative and embracing of revolutionary tech.

Through embracing the latest ad tech to improve your CRM, your consumers will feel more immersed in your brand than ever.
Through embracing the latest ad tech to improve your CRM, your consumers will feel more immersed in your brand than ever.

CRM’s of course are regularly maintained internally and through adaptable software, but using those to both your own commercial gain and others ironically can be mutually beneficial.

The emergence of Blockchain has transformed the relevance and automative qualities of the common CRM.

Whereas previously it could act as a means of targeting certain consumers online or perhaps through TV campaigns, now it can be a continually evolving encrypted hub for relevant advertising.

As you plot your next ad placement, equally important will be the state-of-mind of the consumers you are looking to appeal to.

Thus utilising a continuously adaptive CRM forged by the evolving data-driven means of Blockchain, you essentially have a data source that can be used in confidence, knowing it can ensure display to consumers who currently abide by your advertising criteria.

The issues maligning that of traditional data accruing include commercial potential and a distinct lack of behavioural versatility.

From the commercial perspective you cannot guarantee your own credibility to other advertisers based on data you have only accrued internally; it lacks impartiality.

Additionally that same data may not have subjective relevance, it is ultimately transient, only data which is cross-referenced and matched with the consumers that correlate with your desires is relevant.

The behavioural difficulties are also pre-eminantly challenging without the contemporary knowledge of online viewing habits that can be autonomously connected to online searches and overall spending.

For instance if someone within your CRM had recently purchased a new car insurance policy and you were seeking to advertise your new product to them, it would essentially be a wasted placement.

Thus the digitally charged ad placement and CRM harvesting revolution has ensured that maximising advertising budget and avoiding waste has been facilitated.

With your own reliably verifiable data-hub, which provides relevant and constantly expanding intelligence, you can avoid wasting the work undertaken to optimise your internal CRM.

Through an accountable and sexy CRM.
Through an accountable and automated CRM you can guarantee that your advertising will please your consumers.

Moreover with your own independently appraised data source you can ensure that competition ignites between advertisers, data providers and hopefully Facebook and Google themselves.

Through increased competition, the imperative for the aforementioned to provide greater transparency, accountability and display of where and why ads are displayed to certain consumers will be ardent.

Increasing USPs and virtues implemented to finesse and expedite the entire advertising process will ensure that the complicit dogma will not persist to the detriment of your business.

TV advertising too can now be moderated and ameliorated to optimise and control where and when certain consumers can be advertised too, the overriding element though to your successful data accruing and ad success is that is on TV in the first instance.

In terms of generating interest in your business, TV offers the most complimentary environment to consumers.

Whether you are looking to implement a direct call-to-action or brand immersion, ensuring that there is an incentive to buy into your brand in whatever guise that may take, will underscore understanding and CRM detail.

Space City has been producing TV, online and radio commercials for 25 years, focusing on direct response that provides the most efficient consumer journey to your online channels.

Contact the team now and enjoy sales increases of up to 600% immediately through TV advertising and response driven CRM accruing.

The cost of advertising is often varied and interspersed with confusion and opacity, now enjoy some clarity

COST Is sometimes not the imperative factor when deciding where and how to go about your advertising: but control has never been better.

Through the rise of online and the ability to measure and account for any success and failure in realtime, branded advertising has suffered as a result, skewing the trust and efficiency of advertising on TV.

What has exacerbated the problem for TV is the culture of subservience and an unwillingness to disagree with the decided concepts on the company’s part.

The necessary facilitation needs to be on the business and production company’s part to agree that the assistance has been commissioned due to a lack of trust in delivering a campaign internally.

Production companies and agencies have been too easily accepted as co-dependant, but often when working together they only serve to increase the overall cost of production.

With more people to liaise with as your advert is produced, notwithstanding the increased collectively accountability, the tendency for importunate, sophist and casuist garrulousness to erupt is manifest.

From an intellectual point-of-view those within creative do not want to be undermined, therefore above all your business will be wasting valuable production time on obsolete production meetings.

Through the implementation of a single company overseeing your creative and production you can negate the time and money that would otherwise be wasted with no gain to your business.

While production companies and agencies can often provide a complete service, ensuring you select an entity that insists on doing so is key to you lowering the cost of advertising.

Through utilising an all-inclusive agency your business will save on ad cost.
Through utilising an all-inclusive agency your business will save on ad cost.

Moreover once this has been decided the necessity for you to insist on producing creatives that can be easily edited to suit the varying advertising platforms – on and offline – is imperative.

Online from a harvesting point of view is still the cheapest means of proliferating your CRM, while it provides a means of targeting that can be specific to the interests of a consumer, where it has lacked is in a sense of providing transparency.

Although a lack of transparency does not necessarily conflate to a lack of success, the knowledge of the consumers you are targeting – if a real person at all – is the main concern.

With the volatility of actual display, the content disseminated and the fact that online entities are habitually more distractive and convenience driven, online cannot inhabit reliability for your business.

Through TV advertising in both its linear and data-driven forms, your business has the panacea to mitigate any compromises you have had to make between accountability and credible business success.

TV as an overall entity is continuing to evolve from a cost reduction perspective, as well as an optimisation one too.

Through the growth and expansion of programmatic and addressable advertising, notwithstanding the improvements in connected analytics, you can now enjoy the measurability and accountability of online with TV.

As a result the prerogative from many businesses to prioritise ad accountability and instant analysis is rendered compromised.

While TV is yet to provide universal analytics that can directly account for sales and impressions, the digital campaigns run through TV provide all the previous merits of TV, but with lowered costs and improved efficiency.

Firstly the innovations in programmatic advertising has ensured that not only realtime benefits to efficiency have been elicited, but overall costs have been reduced by 20%.

Therefore a prerequisite of any TV advertising campaign should be to ensure of its compatibility in this context.

Also if you are seeking to prioritise response then focusing on addressable or interactive advertising that can be optimised via personal preferences, buying habits and location will ensure maximum efficiency and growth.

Utilising the latest advertising tech from digital will ensure cost reductions in media spend.
Utilising the latest advertising tech from digital will ensure cost reductions in media spend.

Through the production of ads that focus on the power of grading, editing and symbolism you can compensate and more than offset any loss in communicative power from a reduction in actors or location costs.

The key to advertising that resonates, regardless of whether you are seeking to enchant from a response or branding perspective, is to foster communication and memorability through a complimentary context that reflects that of what you want your consumers to feel.

Thus as you seek to proceed successful, compelling advertising, the cost of it can and will vary wildly depending on your media spend and creative output.

As a minimal guide though you will not be able to produce a completely planned, filmed, edited and cleared advert – including artist fees – that comes in for below £7,500.

Costs ultimately can be infinite depending on the nature of any editing, animation or ancillary costs that may be incurred.

To elicit success though you need to ensure that your media buying will compliment your consumer base and safeguard future growth.

Therefore advertising that can deliver long-term success as a result of providing a transitional, musical and cathartic experience will cost at least £10,000.

With any sponsorship or media spend that is consistent for three years (recommended for maximum impact) you will incur costs of at least £100,000, but you will achieve profit increases of 140%.

Space City has been producing TV, online and radio commercials for 25 years, utilising state-of-the-art in-house facilities to produce all elements of advertising without unnecessary costs.

Contact the team now and enjoy sales increases of up to 600% and lower your advertising costs for good.

Amid the rise in the usage of addressable advertising, the capacity for brand to enjoy increased onus has been facilitated

BRAND Is the single greatest leveraging force that can be the difference between your business enjoying prolonged success or failure: its improving.

The rise in digitalised advertising metrics has been speculatively and spuriously heralded as the end of TV advertising: it has provided the invigorating force for change.

Addressable TV, notwithstanding interactive has ensured that linear TV advertising analytics have had to change in order for TV’s true impact to be measured.

Neilsen has shifted the way it analyses the impact TV has on your consumers, including factoring in the views picked up retrospectively through catch-up TV and on-demand.

With transparency once more at the centre of TV’s entire repertoire and the increasingly response driven ads utilise addressable advertising, the capacity for more focused and memorable brand-driven ads is facilitated in abundance.

While both direct-response and brand-response TV advertising remain the most efficient forms of advertising payback, as your business looks to harvest data and ensure that future campaigns can be optimised and ameliorated, addressable advertising can exploit the interest generated by brand-driven TV.

To ensure complete advertising autonomy, the data that can provide knowledge of sales, website visits for instance or when a consumer may have last purchased a similar product, should be used to eliminate certain consumers from your next brand campaign: in short audience segmentation and broadcast should be constantly evolving.

Through the power of programmatic you can combine the targeted metrics that allow your addressable TV ad campaigns to flourish, ensuring that you are eliminating budget waste.

Brand driven ads are woefully ineffective online. Addressable will improve online transparency though.
Brand driven ads are woefully ineffective online. Addressable will improve online transparency though.

With only those consumers whom are still interested or who may have already acted upon the initial ads viewing them, your audience segmentation in this context can be adapted and augmented to Blockchain technology.

Utilising the credible, encrypted data that exists through Blockchain, your data can be constantly added, ensuring that competition can flourish between data providers.

Through an impartial and protected meritocracy of data, there is no incentive for manipulation, deceit or corruption, ensuring the current tact of Google and Facebook will cease in its disingenuousness.

With the constant development of analytics, accountability and autonomy, such opacity will not be appreciated by businesses like yours as you seek to target and exploit the consumers and data you have obtained.

As a result of further disclosure and transparency the appraisal and quality of data will naturally improve.

Therefore given such a surfeit of data available to optimise your ad campaigns from a response and branding sense, the presence of linear broadcast spots will be more abundant, ensuring that you maximise your ad content to compliment the audiences receptive to your brand ethos.

With fewer ad spots pertaining to that of direct response, the capacity for branded ads to become the storytelling hub of advertising is manifest.

Directed by the clear focus that brand centric advertising inhabits, the mindset induced by the advertising creatives your business showcases can compliment that of their state-of-mind.

The most successful advertising from a brand point-of-view is increasingly comprising of content that most contextually reflects that of the programming that the ad is aligned with.

One of the most lucrative means of fostering a clear, unambiguous brand rhetoric is through sponsorship.

While overall TV impressions have marginally declined over the last few years, the ability for them to strike increased resonance and be more memorable has been heightened.

The memorability elicited from brand orientated sponsorship is growing.
The memorability elicited from brand orientated sponsorship is growing.

The tact of TV advertising has cut a very misguided and capricious state, with transient metrics taking increased impetus.

Through the desire of remaining relevant or firmly in the zeitgeist, the short-term visionaries have only inhibited the long-term sales efficiency of their brand.

By embodying an advertising rhetoric that fosters communication, employs emotion and looks to create in inspirational movement, your advertising can offer the same leverage and upscaling capabilities as the programming your ads are displayed with.

Communication fosters resonance and subsequently memorability ensuring that the importance of associations and how you are aligned to certain programmes is crucial.

Within the first month of a standard branded ad spot broadcasting and a sponsorship bumper being displayed on TV, the spot is more efficient, but after nine months the latter provides 35 times the payback due to the indexation that occurs.

Thus with a brand impetus consuming TV once more it will serve your brand most lucratively to maximise addressable TV for direct response and sponsorship for brand.

Space City has been producing TV, online and radio ads for the last 25 years, utilising sponsorship bumpers to increase the awareness of myriad businesses.

Contact the team now and increase your long-term profits by 140% with branded TV advertising from Space City.

Amidst the EU negotiations and the mooting of a transition trading arrangement by David Davis, your advertising output can heed great virtue from the process

DAVID DAVIS Has suggested the idea of a temporary customs system will mitigate the sudden shift in fiscal operations facing the UK: the reaction is key.

In the wake of the announcement by the UK’s Brexit Secretary, the financial markets were boosted indubitably with the offering of more gradual and seamless fiscal transition.

Ultimately what your business can learn from the reaction to this news is that the country as a whole is performing at its best when taking a more global tact to business.

Moreover a successful business or from a larger perspective – a country – is operating with greater confidence and hope when encapsulated by trust, transparency and accessibility.

Through TV advertising you can provide the cognitive stimuli, foster them and elicit the emotions hitherto associated with TV.

With the ever increasing pursuit of more targeted advertising, TV inexplicably has been consigned to relative stagnation and decline in relative terms.

However given the increasing trust and accessibility that advertising and data-driven advertising now provides, your business has the scope to become globally successful.

An insular tact to advertising, one that encourages the stagnation and demise of your own business is the antithesis of what data-driven, targeted advertising represents.

The emergence of Blockchain as a means of formulating your audience segments has been revolutionary, lucrative and healthy for an industry becoming increasingly monopolised by the online conglomerates, which have largely existed complicity in the wake of ad fraud.

Transparency, credibility and accountability will all boost your advertising sales success. The tact taken by David Davis has boosted the temporary fiscal outlook of Britain.
Transparency, credibility and accountability will all boost your advertising sales success. The tact taken by David Davis has boosted the temporary fiscal outlook of Britain.

While methods inhabited within Blockchain may seem detrimental to the success of TV, particularly in a linear sense, it can yet another creative nuance that can increase the credibility and usability of the data you use to perfect your advertising campaigns.

When related to the rhetoric of David Davis though, the tone is fundamentally struck towards transparency, but crucially optimal transparency.

What this can mean for you business as you advertise though is the propagation of assimilation, or desired future assimilation can influence the minds of consumers, academics, or both.

Thus the circumvention of ordinary scepticism to points made in a certain context ensures that substantive communication will invariable dominate that of speculative musings.

The financial uncertainty that ensued after the Brexit vote was inevitable given the clarity anyone, whether they are purchasing a product or investing in a business, desires above all other things: if they do not trust your brand you will inherently be weakened.

Therefore the statement by David Davis has placated an unsteady fiscal platform; like the budgeting that continues to ensue amongst your consumers, you must provide them and you must provide yourselves with the clarity and transparency of creative, brand ethos and data quality.

With the continuing opacity of Facebook and Google, who continue to remain obdurate in their desire to advocate an autocratic approach to data sharing, the lack of independent body scrutinising such conglomerates is damning of their protocol.

However juxtaposing the state of the financial markets amidst Brexit, the lack of transparency has not stymied the increases in online ad spend, which continue to lack efficiency of TV.

The control and accountability that it has enabled – a similarity you can draw from Brexit – has been the instigator of spending growth.

The paradox that has ensued as a result of Brexit and online advertising is being dissipated by transparency and pragmatism, adopted by David Davis in his latest speech.
The paradox that has ensued as a result of Brexit and online advertising is being dissipated by transparency and pragmatism, adopted by David Davis in his latest speech.

A culture of expedience has replaced one of pragmatism and one where patience and faith in long-term visions could persist.

Although no actual certainty or clarity can be sought from David Davis’ words, the fact that financial markets and currency have been affected, ensures that intentions and the fostering of trust can supersede a simple culture of expedience.

Through the revolutionary metrics of Blockchain, the data that is collated is continuously growing and evolving, providing an unparalleled means of means-testing its capabilities, while the incentive to manipulate it is non-existent.

In this regard your business can look to frame a more global tact of advertising.

Through the emergence of such globally encrypted data, the usage of it to showcase your products, brand or services wherever applicable is now possible.

Of course your business could have and could still commission an agency or production company to produce an advert to be complimentary to foreign audiences, but with the ubiquity of such data and ability to deliver ads that can resonate with your consumers from server-side, the age of accountable TV and online advertising has emerged.

As you seek to negotiate with programmatic and interactive enabled broadcasters worldwide you can utilise central hubs of data; potentially even legal requirements for broadcast worldwide that can circumvent current clearance provides, ensuring your advertising is credible, accountable and successful.

Space City has been producing TV, online and radio commercials for 25 years, taking a pragmatic, results based approach that builds brands through emotive resonance.

Contact the team now and follow the tact of David Davis and provide yourselves and consumers with the transparency that builds trust.

Advertising has been driven towards measurability and accountability, but why not transparent automation?

WHY Has it taken for new innovations in advertising play out and measurement for some businesses to question the success of their current advertising strategies?

The irony emanates from the tact shift that was instigated by many to ensure of expedited advertising campaigns, ones that were bereft of ambiguity and ensured automation increased eased the ease of advertising.

Amid this shift though toward campaigns that extricate themselves from the unknown or unaccountable, the efficiency and knowledge of where your campaigns are displaying is at the mercy of opaque, unreliable online metrics that have delivered ads to unknown audiences.

With the continuing power, increasingly measurable and autonomous TV advertising spectrum providing improved resonance and relevance to audiences, the volume of spend within online advertising have been inexplicably high.

When examined proportionately with the ratios of income the respective advertising entities deliver for your business, TV elicits the highest degree of sales and optimal business effects.

Online is secondary in terms of efficiency, but this is only in a response context; even then the efficiency is compromised from its true potential with the lack of transparency regarding true ad consumption and view time.

Through linear TV, VOD and digitally driven TVs the increasing data pools and means of implementing advertising that is both more measurable and actionable, has ensured that more segmentation of TV has occurred, not a declination in its influence.

Thus many businesses in the pursuit of more actionable, expedited and profitable advertising have fostered increased ambiguity and complicity towards inhibitive ad placement and analysis.

Why waste money any longer when you can guarantee resonance and sales with TV.
Why waste money any longer when you can guarantee resonance and sales with TV.

The notion of TV being an outdated concept at a time when consumers are becoming more impulsive and individualistic, is thoroughly misconstrued – why it has been is due to subservience, a lack of pragmatism and complacency.

Ultimately ones view of pragmatism should be shaped by what is necessarily easy, but the most lucrative, the juxtaposing interpretation of this thought process has led to propagated inefficiency.

With the ability to provide seamless and actionable reports the desire to offset the potential risks, which could ultimately implicate a marketer, with the ability to provide the accountability seemingly lacking in TV.

The paradox of this tact though is that through the advocation of a source of advertising income that is display and emotively compromised, you are perfecting an advertising metric that has less potential for success, with the very means that attracted businesses to online weaker than that of TV.

Thus the lack of long-term economic pragmatism allied to the proliferation of success transience, condemned many marketers to lament the eventuality that had been facilitated.

Therefore as you look to truly implement an advertising strategy that is risk averse you need to ensure you are perfecting the sales and branding medium which has always been stronger.

To cultivate a simile, online has provided you with access to a library of people which can be accounted for, the issue though is some of them may not be able to read or may miss your book altogether because of the distractions that lay before them.

The focus that TV provides ensures that visibility is maximised. Why pay more for weaker efficiency.
The focus that TV provides ensures that visibility is maximised. Why pay more for weaker efficiency.

TV on the other hand is the cinema; it’s a captive audience one that is their for the sole purpose of ingesting a singular media form, TV though has now taken the captive audience from the cinema and directed them to the next film more quickly through the knowledge of what they enjoy and why.

Therefore with TV firmly in the ascendency from an sales and analytical perspective, the incentives to firmly trust and enjoy it once again are manifest.

While online remains the most effective harvester of consumers, where you can foster increased retention and drive sales, the ability for your business to analyse and manipulate your consumer base programmatically and in realtime can now be replicated with greater credibility on TV.

Thus as you look to reinvigorate your brand awareness and drive increased sales for the years to come, ensuring that you harvest data that is constantly evolving and inherently reliable is crucial.

Given the improvements and roll-out of real-time, server side programmatic TV advertising, your media is constantly evolving and synchronising with the programming that is appropriate.

With addressable TV advertising now firmly beyond its nascent stage, the facility is there for your business to align your advertising content to the consumers who are unequivocally interested in your products or services.

Space City has been producing TV, online and radio adverts for 25 years, utilising the credibility of TV to provide cathartic advertising that elicits long-term sales.

Contact the team now and enjoy up to 600% sales increases with the power, accountability and actionability of TV advertising; why waste time and money for any longer?

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