British Heart Foundation launches new ad

The work of British Heart Foundation continues to save lives across the UK; to ensure this work is communicated the eponymous charity produced their latest advert with Space City

THE BRITISH Heart Foundation has launched its latest TV advert in partnership with Space City.

Having previously launched a TV advert in 2017, the charity utilised the UK’s most lucrative means of advertising to promote their Heart Matters Magazine.

The advert focused on stimulating direct responses, while focusing on accruing data for the BHF as they look to improve and populate their CRM.

Focusing on a live-action and animation combination, the advert utilised a diverse range of people to communicate the emotions associated with heart related issues – conveying the non-discriminite nature of heart disease in a reflective and inclusive fashion.

The animation element of the ad ensured of a concise and informative product showcase, replicating techniques previously used by Space City to exhibit and explain new products or services to consumers.

Director of the commercial, Greg Simmons, was full of praise of the charity as he reflected on the advert, he mused: “Working with the British Heart Foundation was an exciting prospect, but I didn’t realise how humbling an experience it would be.

“It put us in touch with real people who’ve been through extremely difficult situations as a result of heart disease and made it out the other side.

Utilising real victims of heart disease ensure the British Heart Foundation's advert could resonate with consumers, delivering on the call-to-action.
Utilising real victims of heart disease ensure the British Heart Foundation’s advert could resonate with consumers, delivering on the call-to-action.

“I sincerely hope the advert is a success as the Heart Matters Magazine really does help people like this overcome a disease that can at times feel insurmountable.”

With an emotive campaign utilising shifts in tone and speed of delivery, the debut advert showcasing Heart Matters could accentuate the experience derived emotions that ensure of memorability and response.

If a consumer can relate to an advertisement, or at least imagine themselves in the situation of the actor in the advert, they can experience events more viscerally, ensuring that there is increased indexation of the product, boosting hopes of the multiplier effect.

To truly deliver an advert enveloped by inclusiveness, subtitles of all elements of the creative were provided, ensuring those hard of hearing also had the ability to engage in the advert.

The new British Heart Foundation advert is now being broadcast nationwide across the UK, utilising linear TV advertising as the stimuli.

Space City has been producing TV, online and radio adverts for more than 25 years, working with myriad charities including the RSPCA, Concern, Mencap and the Blue Cross, delivering adverts that elicit response.

Contact the team now to find out more about the savings you can make; you can watch the new British Heart Foundation advert here.

 

Hattons of London have launched their first foray into TV advertising, but will the eponymous coin makers be minted from TV and Space City

HATTONS Of London has launched their debut TV advertising campaign with Space City Productions.

The animated campaign showcases the commemorative quarter sovereign celebrating the Queen and the Duke of Edinburgh’s platinum wedding anniversary.

Specialising in direct response TV commercials, Space City were tasked with ensuring the advert could stimulate manifold responses, vital without any long-term presence of the product.

With the need to instil memorability, yet stimulate instant response for the lowest possible sum of money, Space City decided to offer Hattons an animated voice over commercial, with no sync-sound; saving on additional filming and editing costs.

Despite having an in-house studio, the core focus of the advert was to focus on the product and deliver the showcase that is vital towards eliciting instant responses.

Therefore an animation was imperative as the UK’s number one producers of cost effective TV commercials sought to deliver value for money.

With only a voiceover needed to accompany the legal text, information, branding and coin itself, the tone of delivery was imperative.

Hattons needed to embody indexing and response stimulants in their ad and it was reflected in the execution.
Hattons needed to embody indexing and response stimulants in their ad and it was reflected in the execution.

Generating responses utilising just persuasive techniques, offers and language for instance delivers half the response that an emotive advertising campaign does, therefore adopting hitherto known storytelling techniques was vital to ensuring Hattons was best equipped to elicit instant responses.

As a result the Campaign Magazine Top 100 Agency directed the voice over artist to adjust tone, speed of delivery and manner of it in order to assist with indexing, while not inhibiting the showcase of the product.

Ads that showcase the product more than focus about on the price of it are 150% more successful (Thinkbox, 2016), thus embedding the coin as the centrepiece of the commercial was integral.

With this initiated, onus on delivery was instigated, with the voiceover emphasising all unique selling points in the tone of voice and emotion Hattons desired from consumers.

Only 7% of a sale is delivered through the words themselves, thus it was the delivery of the script that took precedence for Hattons.

Although a London business, the Hatton Garden based company will be advertising the product across the UK, in a nationwide TV campaign.

Space City has been producing TV, online and radio adverts for more than 25 years, delivering sales increases of up to 600% for clients.

Contact the team now to get your free advertising quotation and creative direction; you can watch the Hattons of London ad here.

Advertising is necessary for exposure, but ensuring that you create a better world as a result is vital as you socially mobilise your consumer base

SOCIALLY Mobilising your consumer base is imperative to ensuring you maximise your ROI and gain long-term resonance through advertising.

In order to instigate social mobility in your advertising, work needs to be done to identify the brand ethos you are looking to assert through your products or services.

Once chosen, ensuring that you do not just look to choosing any group, belief system or stereotype to dispel is crucial.

The tact you choose at this point has to reflect your future marketing campaigns on and offline; the vision needs to be reflected through your branding, overall website composition and SEO.

To ensure that your niche is established truly you have to establish a micro-industry, utilising the prowess of either your products and services to reflect the symbolism you should convey in your advertising.

From both the socially mobilising perspective and a commercial one, your business is inherently impaired by not being inclusive of all members of society – not just who have traditionally supported sales.

Within a continually growing world; a globalised one; one that is increasingly inclusive and liberal, your business needs to ensure it reflects society.

Trust can be organically generated through emotive resonance; enchanting them indelibly and with honesty is imperative.

Therefore beyond just generating memorability through a communicative advertising creative, the substance behind it has to carry literal difference from competitors too: for the sake of your short to medium term sales and ability to restore trust in advertising and your business as a whole.

Simply installing the socially mobilising cues is not enough, it has to be encompassing of your entire business.
Simply installing the socially mobilising cues is not enough, it has to be encompassing of your entire business.

In order to initiate this shift towards social mobility, your business needs to embed a completely inclusive ethos: in front of and behind the screen.

Two million blinded or partially sighted people live in the UK, yet not advertising caters for them – with the exception of a one-off campaign by Facebook.

Ultimately the integrity of these anomalous campaigns is questioned as thus: is it for temporal PR? Merely a publicity stunt? This is what your business has to address to ensure inclusivity becomes the new metanarrative.

There are 13 million disabled people for instance – the largest group maligned by the media industry – and 80% of those people feel neglected and underrepresented in advertising and on TV in general.

With the knowledge that story-telling, programming – whether it be on TV, online or on-demand – has the power to dictate peoples’ minds.

Given the fact the TV satisfies the gratification elements of the brain concerning experience, escapism, unwinding and connecting, it lends itself to neural coupling and mirroring, thus the normalisation and connection of the programming.

If a story or particular narrative is expounded well; maximising transition, symbolic contrast and communication, the viewer – or consumer in the case of your ads – will relate to their own real life experiences.

Therefore in order for you business to dispel this reality, a paradigm shift is needed for both moral and commercial reasons.

Your business – from the disabled alone – is losing £238 billion-per-year because of complicity to this continuing epidemic.

Moreover three out of four disabled people have left a business because of its lack of inclusiveness, ensuring the impetus needs to be present across your business as a whole, not just within your advertising.

With a habitual stance on certain issues embodied within your advertising you can foster and leverage a whole new consumer base, without having to change anything else within your business.

Socially mobilising advertising need not mean any additional effort on your part.
Socially mobilising advertising need not mean any additional effort on your part.

Of course your products, services and advertising need to constantly evolve to compete in a perpetually vociferous market, but in order to maximise your grasp on consumers emotively you need to augment your innovations with empowerment.

Notwithstanding the inherent financial benefits with inclusion, you can also ensure that your ROI and future advertising expenditure can be optimised, due to the long-term efficiency that socially mobilising ads generate.

The ability for the multiplier effect to propel your advertising is tangible, with innovations ensuring that the newsworthiness of your advertising and business ensures of increased SEO presence.

With more articles on the internet relating to your business, your online strength can be supported too, assisting with your overall Google rankings.

Recently Maltesers ran a campaign that incorporated the disabled and was their best performing ad creative of all time.

Your business’s objective should be too continually raise that ambition; to not just instil awareness on-screen, but off it too.

If you are utilising disabled actors; utilise disabled screenwriters, producers and runners who can emphasise; this is the key element towards advertising progress for society and your business.

Space City has been producing TV, online and radio adverts for 25 years, working with casting agencies to ensure representation and inclusiveness is advocated.

Contact the team now and ensure your next advert delivers short and long-term sales success thanks to integrate advertising.

Advertising, whether you are a major corporation, start-up or SME is a challenge; knowing what to prioritise is riddled in bureaucracy, but you need to follow these tips for success

SME Business success is fraught with dilemmas concerning growth, capacity and ambition: all this hinges on the advertising tact of your business.

Advertising has increasingly become more of a placement and data driving force, not one that seeks to enchant, beguile and resonate.

Although symptomatic of the metrics that have led businesses to online in the first place: the desire for response, information, viewing habits and expedience, these luxuries have been counter-productive at best.

As a consequence of having the ability to analyse interaction with ads, the scale that is provided and actual conversions, businesses have endured a gradual decline in efficiency universally.

For SME’s though the extraction from a conservative advertising and marketing prerogative is difficult when accountability is thus, fostering a more risk averse advertising culture.

What can act as solace though as you advertise is the future of your company as you seek to become an increasingly major player in the business world, is that certainties can dictate your success – advertising does not have to carry inherent risk in brand form.

The issues that do continue to exacerbate any inefficiencies with your website’s performance, interactions, social media posts is a lack of SEO.

Although not imperative to the success of your advertising as a whole, within the advertising and data harvesting outputs that can harness consumers – online – you have to ensure your brand and the industry you are in are connected within your keywords, descriptions and tags.

Before this is prepared though the advert itself has to embody your overall communications strategy; imperative for any burgeoning SME.

Ultimately you are the authors of your own destiny; your advertising will dictate how your consumers perceive your business on and offline, having the consistency of style and discourse will ensure that your placement and online ranking will also be organically optimised.

Thus to cement your claim to grow amid a saturated and vociferously competitive market, there needs to be a subversion of the current risk averse advertising scene.

It will be damaging to your SME to remain devoid of uniformed branding cues, but is not a risk if executed scientifically.
It will be damaging to your SME to remain devoid of uniformed branding cues, but is not a risk if executed scientifically.

Creative freedom though has been conflated by many to risk taking; ultimately it does not translate like this.

Your advertising vision should reflect the ethos of your brand, with an uplifting rhetoric; an empowering one that is driven towards inclusivity.

If this is assured your business only needs to deliver a campaign encapsulated by science to enjoy perfect advertising.

For SME’s specifically though the impetus should be centred around capacity and increasing it.

Growing too quickly can often be more damaging to your business if you do not have the capability to meet the demand generated.

Therefore the impetus of your advertising more so than any other business should be to focus on brand response advertising, with a clear vision for brand indexing over sales as a whole.

Additionally as you prepare your advertising creative, as much onus should be placed on your media buying and ensuring that it is focused on addressable means of interaction.

Linear TV advertising is vastly successful at using scale to create mass awareness.

Your SME utilising this means of advertising is equally important, but the directive needs to be for your business to focus on programmatic means of control, with segmentation imperative to ensuring that certain consumers are not over displayed too.

This from both a level of resonance and placating the consumers’ needs’ ensures that online display or pre-rolled video will not suffice to enchant new customers.

Thus TV, VOD or BVOD should be the platform of choice as you look to compliment the mindset and gratification sought from a given consumer.

With a platform of advertising that compliments the mind of consumer, you can influence through communication and story-telling, not selling.

Your SME can only grow consistently with advertising that enchants emotively.
Your SME can only grow consistently with advertising that enchants emotively, not disruptively.

This position would not be advised to a new business or major corporation – if your brand is already emblazoned on the minds of citizens – given the fact that minimising and absorbing initial losses is the imperative, something that will not be accountable as much with branded advertising.

For your SME utilising brand response the risk is negligible, especially through through the adoption of science as you conciliate your brand to consumers.

By including real actors, contrast and more esoteric cues in your advertising, both the individuality of your business and consumer base can be forged.

Communication through conversation and story telling will stimulate the brain to imagine your story in their own life context, ensuring the bond is forged.

Once so, your consumers will begin to process facts on an emotive level, ensuring that additional elements of the brain harness the emotion contained in your campaign.

Thus when your consumers come to search for your product or engage with you on social media a clear journey path must be initiated at your first branded ad.

With a knowledge of who you have displayed to, you should initiate a content plan that is uniformed across your website and other outlets.

Having consistent terminology and terms associated with your brand embedded in your website ensures you will be found when a consumer seeks a similar product or service – resonation is key.

Space City has been producing TV, online and radio adverts for 25 years, working with myriad SMEs to deliver unrivalled and consistent business growth.

Contact the team now and utilise the in-house facilities on offer to accentuate the contrast and communicative forces that enhance ad receptiveness by as much as 400% (Thinkbox, Neuro-Insight, 2016).

If you want to ensure of scaled business growth, accountability and investment potential, the need for credible, trusted advertising and data sources is manifest for awareness

AWARENESS Is being increasingly dismissed by some businesses as they look to differentiate from competitors: that though is vital for growth.

Advertising has shifted in its cultural, social and business significance over the decades; more than ever though you need to prioritise generating awareness to increase trust, resonance and memorability.

Although Eat Natural’s prerogative has been to avoid the advertising sphere – focusing on an anonymity and product values to foster loyalty – it does not breed additional growth and resonance.

With no reason to utilise a new product other than curiosity, your business is relying on impulse spend and word-of-mouth appraisal to develop and increase sales.

While at a low level this can ensure of localised success and growth; on transient, tourist based levels for instant, you will not broaden your reach consistently to instil faith from a fiscal and professional prospective.

A lack of certainty over sales projections, expected growth and the optimisation of transient consumer spending periods will only stymie your business – regardless of size and age.

Through prospecting and raising awareness through brand and direct response advertising you can ensure both your business’s and overall economic growth can be optimised.

Influencing the minds of consumers is key to providing the complimentary advertising that is now available to businesses in ubiquity.

Through penetrating consumer loyalty, stimulating minds in both a brand and response sense, you can ensure that the power of competition and creative concert once again takes precedence.

Advertising of a bygone age was inherently flawed, but ensured creativity flourished and thoughts were provoked.

The intelligence of the consumer was complimented too; marketing material was embossed in semiotics that could stimulate thoughts and initiate sales.

Awareness has been the cornerstone of business growth for eternity. Ensuring this is optimised emotively is key.
Awareness has been the cornerstone of business growth for eternity. Ensuring this is optimised emotively is key.

Amidst the rise in accountability, sophistication of placement and usage of data to provide consumer relevance, honesty and trust has been haemorrhaged.

Although not the fault of your business, the unpredictability of online placement at times; notwithstanding the rise in fake news and controversial content online, has ensured that some businesses have rightly reconfigured their advertising output.

For your business though the impetus should not be a complete withdrawal from advertising to reenergise the trust between your consumers and your business, but an evaluation of the advertising content you disseminate and where, to raise awareness.

Advertising as a whole has been enduring reduced consumer trust in correlation with the emergence of online as an advertising: accountability has been improved, but sales efficiency has not.

While this cannot be directly conflated to a decline in trust, the shift towards more persuasive ads on TV to compensate for the accountability of online, which has invigorated the overall advertising market as a whole, has led to TV abandoning its USP: being able to assert emotive leverage.

Trust is gained through more than just facts for instance – as Eat Natural have attested.

There reasoning for not developing any advertising campaigns has been derived from their brand itself: not being disruptive and to placate a consumer base annoyed at being preached to.

These sentiments are wholly true and should be heeded by all businesses and marketers within it; what needs to change though is the tone of your advertising: ensure of greater contextual and emotive focus, while avoiding persuasion and selling per se.

Awareness needs to be content driven, not promotion or sales driven: the association needs to linked subliminal and immersed in the sub-conscious, as well as at end branding.

Generate awareness that is inspiring, socially empowering and celebratory of your niche.
Generate awareness that is inspiring, socially empowering and celebratory of your niche.

Mobile, online and social media display and banner ads are the least trusted advertising outputs, underpinning the intrusiveness that has blighted advertising in an unusual paradox.

In an attempt to readdress declining sales, TV adverts and marketers have resorted to mimicking their online counterparts, when simply innovating, inspiring and entertaining consumers could provide the awareness that will boost short and long-term sales.

Therefore being bereft of advertising entirely will not only stymie the progress of your own business, but the resulting idleness will ensure that the economy as a whole will weaken.

Awareness generated – especially that of the branded variety – ensures you can cement long-term business growth.

From a growth prospective in the literal sense, you can be more competently equipped to showcase the potential of your business, its sales and potential consumer base with a brand and advertising vision; one which compares campaigns, data accrued and the shift in sales.

Sales themselves have been improved by as much as 600% in some cases within Space City, while profits can increase by as much as 140% with a three-year TV advertising presence.

By complimenting your consumers’ desire for gratification from an emotive context, combined with the awareness utilising the media generates, you will be able to optimise your branding, rhetoric and tone to compliment your consumers – ultimately you have the data to control your own destiny.

Space City has been producing TV, online and radio adverts for 25 years, providing advertising for Moonpig that ensured the then start-up could be sold for £120 million.

Contact the team now and ensure your ROI is increased and advertising costs are lowered with advertising that stimulates long-term growth.

Advertising costs have been spiralling for myriad reasons, focusing on the power of editing and you can still create symbolic, powerful advertising that elicits long-term sales success

COSTS Naturally seem to spiral with inflation, increased competition and expedience, but you do not have to waste exorbitant amounts on advertising.

Ultimately an ad which has several million pounds spent on it will be successful for your business, but that level of outlay does not have to be conflated to guaranteeing success.

Depending on the size and age of your business, you will of course of budget constraints, ensuring that certain creative directions cannot be dogmatically aligned to idiosyncrasies.

However with the power of creativity, delivering prowess can be contrived artificially and circumvent the costly metrics that will organically ensure of credibility and success.

Animations too can be costly when looking to create truly escapist visions.

While leveraging escapism is vital for successful branding and complimenting the mind of the consumer, you can deliver this for less through the virtues of storytelling and providing minimalist interpretations of what potentially costs more.

The more expensive iterations will be more visceral for the consumer, providing the overall experience that fosters indexing and future sales, but for the volume of success per-pound-spent you can access the power of effective advertising for less.

Some of the most successful advertising creatives of all time have elicited comparable levels of lucrativeness, for fractions of the costs of the millions of pounds spent by businesses like Unilever and John Lewis every year.

To have a completely bespoke advert, produced from scratch and edited ready for broadcast on TV, or display online, can be achieved for less than £10,000.

While the majority of businesses Space City work with this does not ultimately deliver the vision that they desire from their creative; the scenarios, locations and artists for instance have additional costs attached to them, thus to eliminate these you would need to initiate an ad creative bereft of sync-sound, focusing on voice-over and your own licensed, pre-recorded track.

Costs can be reduced through se
Costs can be reduced through placing on editing as appose to volume of artists, locations and concepts used.

Music, vocals and the delivery of them are intrinsic to advertising success, thus not having prolific levels of interaction can be inhibitive to retention and sales elicitation.

Therefore to negate this you need to utilise the brand niche you devise to form the underpinnings of both your awareness and response campaigns.

For some companies with particularly seasonal or transient business interests, these costs cannot be reduced from a point of not producing additional adverts, but you can still reduce costs logistically and creatively.

Regardless of whether you are new business, SME or major corporation, savings can be made as you look maximise you budget, boost ROI and ensure your marketing operates as efficiently as possible.

Instead of artist fees for instance you could look to symbolism. Symbolism can be initiated through more than just mass artistry and and extortionate special effects.

With one artist for instance you can represent your consumer, utilising the power of editing to add focus on the elements of the creative, those that can intimate elements of a story through the embedding of sound, music and grade manipulation can convey similar traits.

Ultimately you are looking at indexing your brand within consumer minds in the most efficient manner possible, therefore the impetus needs to be synchronising your music to the emotions you are looking to bestow on your consumers.

Through utilising stories that are not selling per se, but are built on transition; visual and audio cues that reflect your brand message, you will instil those brand virtues on your consumer, regardless of spend.

Yes this can be reiterated; embossed with increased vigour through more assets, visual effects that assist with indexing and fostering affirmation, but it does not have to be the case.

Your business can still enjoy rave sales results with lower costs. By securing more
Your business can still enjoy rave sales results with lower costs. By focusing on transitions and your scripting you can flourish.

If you choose a studio location or restricting the hire of a location to single rooms you can lower costs in this regard, while utilising the same company for creative, production and post-production will more than half your outlay.

Negotiating life-time buyouts will also reduce your costs for artists and music or stock footage used for instance.

The latter also providing an excellent low cost alternative to filming bespoke footage for your business.

Any voice-overs, graphics that are utilised for your business can be added to provide the exclusivity you desire, without the need for complete live-action-shoots.

Insisting on using a studio will ensure that a canvas is there for you to conceptualise a variety of ideas without additional insurance costs, reconnaissance fees and transport costs, or any unnecessary editing costs.

By placing the onus on transition and portraying visual and audio symmetry, your business  can still achieve indexation and affirmation of creative, without the need to risk more budget for very little additional gain.

A £20,000 advert produced by Space City delivered sales increases of 600% for a client, while others have led to businesses increases in size by more than six fold.

Space City has been producing TV, online and radio campaigns for 25 years, utilising in-house casting studios, edit and audio suites to provide TV commercials for less than £10,000.

Contact the team now and find out how easy it is to get your brand on TV and in the spotlight.

Optimising your online advertising output once your consumers are stimulated is imperative and needs to be emotive centric: compliment them using these 2 steps

2 STEPS Towards securing a more robust, complimentary and SEO friendly advertising output: it just requires collaboration and automation.

The forever evolving and improving autonomy delivered by myriad tech firms: Video Amp, Adalyser, Adobe and Google to name but a few, your business and your consumers have the power to dictate advertising placement, style and delivery, not opaque conglomerates where calibration is driven by unfiltered, unaccountable data sources.

What your business needs to do as you create cohesive, intuitive advertising that can boost your short and long term sales, CRM procurement and quality of data – besides a instilling a clear journey funnel – is to create situation specific ads.

When to deliver your advertising campaigns

Our first of 2 steps is establishing a timing plan that reflects what your consumers are actually doing, thus complimenting their online desire for convenience and information.

Therefore you have to ensure it relates to what your potential consumers are searching for and viewing for instance.

If you run a TV or VOD advertising campaign you are automatically better equipped to instil stronger brand affirmation within your consumers – through the credibility, resonance and memorability that is fostered through this means of advertising.

Once you have underscored your advertising with the scaled, original brand-driven creative, the next step of the consumer journey is retargeted and securing resonance online.

TV is the most efficient generator of interest in your business, products or services, but online is your most effective harvester of it.

Therefore ensuring that the key terms, emotions and in the case of the online platforms you are using, browsing related topics and issues that are being viewed, are taken into consideration is imperative.

Using our 2 points, your business can ensure stipulations are made concerning your advertising placement, whereby terms have to correlate.
Using our 2 points, your business can ensure stipulations are made concerning your advertising placement, whereby terms have to correlate.

With advertising via social media platforms there is still a degree of ambiguity regarding the display, true consumption and volume of real individuals you are advertising to.

To mitigate this you should ensure that stipulations are made in your placement to ensure of relevance.

If for instance you are a company offering website development, you should stipulate in your targeting that certain groups, websites, key terms need to feature within their browsing as you intervene.

Through the levels of depth you can instil the imperative has to be initiating topic or website based intervention.

Besides just simply looking to placement whenever a given consumer may be browsing, the priority must be to compliment their state-of-mind.

Thus if you are looking to satisfy convenience while someone maybe at work for example, looking at LinkedIn advertising that is focused on individual topics and timed to link to un-gated content will improve your credibility.

This advertising implemented generically will ultimately lose efficiency if it does not carry relevance to the consumer at a given moment – there needs to be specific timing to suit your consumer needs.

How to actually optimise the ads themselves to boost impressions, sign-ups and sales

With your content dissemination decided, our final point of the 2 looks at how you can actually optimise the ads themselves to compliment consumers and the algorithms in search engines themselves.

Ensuring that your search terms dominate your advertising assets is crucial, as you follow our 2 steps.
Ensuring that your search terms dominate your advertising assets is crucial, as you follow our 2 steps.

Although paying for banner ads, display, retargeting, or just generic PPC ensures that your ranking within Google is artificially enhanced, in an increasingly saturated market, that is becoming continuously more specific and dominated by SEO, your business needs to maximise all elements possible to enhance even your ad’s SEO.

Every asset which is used within your advertising output – whether that be an image file, article, page link or video – needs to be SEO optimised.

In order to continue the symmetry between the your TV or VOD advertising campaigns and your online output, the brand rhetoric; branding cues, exact search terms, need to be replicated.

Thus as you build your ads and ensure that the corresponding links that your ads direct your consumers to are optimised, appraising all assets for uniformity is vital.

With all your assets calibrated, you can ensure that your consumer journey is not just intuitive within your website, but also from the ads and their placement themselves, you can compliment the cognitive behaviour that consumes online users.

By establishing strong rankings within your assets you can truly ensure that your ad content will maximise its budget.

With key words and content complimenting your consumers, you can ensure that your visibility is optimised and online output truly offers relevance at the appropriate times, increasing your hopes of instant response.

Space City has been producing TV, online and radio adverts for 25 years, utilising the power of emotive call-to-actions to increase long and short-term sales; on and offline by as much as 600%.

Contact the team now and ensure your next commercial exploits the 2 tips, which will ensure your ads provide the newsworthy resonance that can deliver optimal success unilaterally.

Contrast may seem like a disruptive, confusing element to embed in your advertising, but it is intrinsically imperative to as success

CONTRAST And transition can be portrayed in an eclectic array of manners, through changeable, contextually clear advertising you will succeed.

In a literal sense the power of contrast is inexorably prevalent within your ads, ensuring of 20% increased response and retention upon end branding.

Although in itself an improving factor for your advertising, your ultimate success has to be derived more so from science and the impact that certain branding, context and concept cues can have on cognitive activity.

Emotion as appose to oppression through persuasion is the ultimate key to enchanting your audience in both the conscious and sub-conscious.

Through focusing on the juxtaposition that stimulates the experience and escapist desires of your consumers, your agency/production company needs to be given creative license to deliver the contextual stimuli that can underscore your entire brand.

This in turn with response driven advertising needs to have the creative cues that utilise the contrast between the mundane and humourous.

Of course not all contexts and programming will warrant creatives that allude to humour in such a context, with more sombre, symbolic emotive context necessary in this instance.

What has stifled many businesses in their pursuit of establishing creative avenues in recent years is the need to compliment the power of search, thus words that conciliate their target consumer base, not the manner of deliver and creative cues that reaffirm originality; a niche.

Although the power of search should not be disparaged, the focus should be to focus on the delivery of these key terms and embedding them within your online output; boosting SEO in the process.

Instilling context through contrast is crucial. The delivery of the words is just as important as the words themselves.
Instilling context through contrast is crucial. The delivery of the words is just as important as the words themselves.

Thus your delivery should be dictated by your desired call-to-action; how you want your consumers to feel about your ad – most importantly: how you want them to think.

Ensuring that contrasts, creative ideas; music for instance drive your call-to-action and emotive context is imperative.

The means now exist to augment this prodigious advertising style with the offers, localised or behavioural deferences that can drive instant response.

Ratings and analytics giants, Nielsen, have formed a partnership with interactive TV advertising providers, Connekt and Ensequence.

As a result it will now be possible to deliver traditional DRTV or brand response campaigns, but enjoy realtime intervention with them to add such graphics that may provide the targeted resonance you seek from search based display.

Through these innovative means your business can focus on the creative element of your advert, ensuring that this element works for your business organically, without as much impetus on media buying.

Automation has become the buzz word for marketers as they look to placate their superiors, and provide the instant accountability and measurability of ad campaigns.

With the work theoretically done for you in a sense of complimentary customisation, display and broadcasting programmatically, your business can focus on the creatives that will provide the escapism and experience that your consumers crave.

Regardless of whether you are a newer business; smaller, or even a major corporation, a focus on the sensual aspects of your ad and the context that is portrayed with that is key.

Given the need to focus on accessibility, your business needs to ensure that all bases are covered.

Having the visual and auditory branding and scripting, will be crucial to maximising your reach and improving social mobility.

As you look to improve sales and social mobility, the contrast of your ads needs to cover both predominant senses.
As you look to improve sales and social mobility, the contrast of your ads needs to cover both predominant senses.

The responsibility of advertisers – thus your business – from a cultural and social level is manifest.

Peddling stereotypes will only lower your advertising success, while it also carries great influence over other matters.

In the wake of Dove’s Real Beauty campaign, the satisfaction in one’s appearance amongst females doubled, underlining the impact advertising continues to have on wider society.

Thus with your next advertising campaign, the presence of contrast has to be an attack on the senses.

Combining the use of music, visual transition and speaking roles you can orchestrate a creative vision that embodies originality – only in this instance can you truly forge the brand identity that distinguishes itself from search terms.

Advertising that utilises contrast effectively – in combination with complimentary music – will elicit up to 65% increases in memory encoding and multiplier reach.

Entertaining content that inspires can only be optimised with the transitions that convey the story of your brand.

Acting like chapters; punctuation to a degree the contrast of your visuals in tandem with your audio has to be harmonious, otherwise you are automatically inhibiting your potential reach.

Space City has been producing TV, online and radio campaigns for 25 years, utilising state-of-the-art in-house DaVinci Grading software to maximise contextual contrast.

Contact the team now and ensure your brand is underpinned by the memorable, inspirational advertising creative that can increase profits by 140% in three years.

SEO is already key to brand exposure online, your ranking and overall CRM development; as targeting flounders you need to optimise your organic reach

SEO Needs to become your business’ cornerstone of online development, with the need to prioritise it to offset any declining data streams from Apple.

The announcement from the commercial juggernaut has been met with widespread anxiety and condemnation from business leaders, with the fate of many online content streams compromised.

Although not entirely damning for retargeting as we know it and the ability your business has to impose and assert yourselves on consumers, it will inhibit the means of securing the services of consumers via direct response.

With convenience necessary to satisfy consumer mindsets’ online, utilising TV style 30-second ads will invariably fail and ensure your creative is missed and budget wasted.

Thus to compensate for this the retargeting of consumers who have shown an interest in your products is vociferously popular.

SEO though will increasingly have to compensate from the convenience gratification element.

Consumers do now have the ability to satisfy the relaxing, experience, comfort, unwind and escapist factions of their brain through VOD and subsequently other BVOD services provided on and offline.

As a result, the priority for your business should be scale derived from key-word ascertainment, not necessarily just retargeting those who may have viewed your ads, or searched for something related to your business profusely.

By isolating and ascertaining your keyword strategy, your SEO can be optimised organically to compliment your consumer desires.
By isolating and ascertaining your keyword strategy, your SEO can be optimised organically to compliment your consumer desires.

With TV you can still enjoy unrivalled scale, reach and a multiplier effect like no other, given TV’s ability to generate unparalleled interest through online.

This is a consequence of the emotive leverage that the content disseminated on TV has.

Despite the increasing power that online outputs have in harvesting the consumers stimulated by TV and its derivatives, it will not be the targeting that continues to supersede that of convenience driven search, but SEO.

SEO, while being intrinsically imperative to the success of your online services, their visibility and ranking, it is also pivotal in establishing the sub-conscious indexing that will be vital when consumers seek gratification from convenience.

As long as your TV advertising – or if the case may be, YouTube or Facebook live placement – provides the emotive awe that ensures of memorability and indexation, your SEO can be inherently improved.

Thus your core focus from an online prospective should be to optimise your website to compliment that of your advertising creative stimuli.

Through this stimuli you can interpolate your consumer base towards forming associations with certain feelings and your brand.

With DRTV campaigns supporting your underpinned brand rhetoric associated with your brand response campaigns, you can ensure that sales generated through your website, on the phone or other means can be harvested and subsequent campaigns ameliorated to compliment your consumer.

Having an impetus that seeks to prioritise the CRM of your company, you can improve internal communications that compliment and reflect the very keywords and delivery of words that enchanted those consumers in the first place.

Of course this does not assist with the curation of new clients aside from sporadic sharing and word-of-mouth customer generation, for this the imperative will be to perpetuate the influence of your SEO, becoming a force that reflects the desires of your business.

To empower your business online, aside from creating the TV and other video campaigns that stimulate your potential consumers, SEO needs to not only reflect the terminology you desire your consumers to search, but compliment the emotive cues, transition that are integral to online success.

Regardless of whether you seek to elicit short-term sales uplifts or focus on indexing your brand within the minds of consumers, ensuring that content ultimately proliferates within your website and online outputs is key.

For optimum SEO your website needs to contain at least 2,000 words within it generically and have a high text to HTML ratio; one that reflects the key words that your have stipulated as important to your business.

With written content that is delivered with an emphasis on depth, as appose to just keyword saturation your business will display favourably within Google and ensure you can foster your consumer courtship through content, not retargeting.

Through a lowered paid advertising display and targeting budget, you can ply increased resource into your internal marketing and communications.

As a result your social media campaigns can attempt to leverage the same emotive resonance elicited through your TV campaigns, but with engagement that encourages participation; buying into your brand through the dissemination of both un-gated and gated content.

Space City has been producing TV, online and radio advertising campaigns for 25 years, specialising in response advertising that encourages engagement.

Contact the team now and join businesses like The British Heart Foundation and Moonpig, who have utilised the UK’s most experienced producers of commercials to instil memorability and resonance.

Given the increasing convergence between TV, online and data providers, ensuring this translates to your employees as you optimise advertising

OPTIMISE Your advertising unilaterally and ensure of optimal efficiency, multiplier effects, long-term sales growth and CRM cultivation.

The collaboration between TV and online as both platforms look to optimise your advertising collectively has been long overdue – your business is stronger when utilising both.

With TV now augmenting their advertising campaign delivery with means of programmatic, addressable placement, notwithstanding actionable, realtime analytics, your business can enjoy the levels of measurability enjoyed by online, but with the scale and emotive resonance elicited through TV.

While the power of search has been predatory in highlighting and delivering campaigns that are relevant to your consumers, it should also be applied to the optimisation of the rankings of your advertisings.

If your internal marketing teams are not in regular communications with your web team, then ultimately the success of your campaign when online ironically will be weakened.

Despite the inherent success of TV or VOD, should you choose to utilise that form of dovetailed advertising output, the need to ensure you are equipped to harvest the influx of interest and traffic is vital.

If your website for instance, associated video within your ads, thumbnails and keyword usage is compromised or not prioritised, your overall ability to influence your targeted and multiplied consumer reach is reduced.

Thus for no further outlay in terms of advertising or staff budget, your business only needs to optimise its overall web content to ensure that entire advertising output can supersede that of competitors.

Although producing native content to compliment that of your chosen platforms would seem prudent – ensuring the cognitive behaviours of your consumers are reflected – you are more likely to succeed and save money with more streamlined, generic advertising content.

Advertising blog image
Optimise your advertising and online output to ensure your generic ad content can reaffirm your brand.

In this regard your advertising can universally be calibrated to suit that of the cognitive behaviours of your consumers, while the optimisation of your campaigns from an online point-of-view can be truly perfected.

With reflective branding universally across your various platforms, you can improve indexation even on platforms which are general more convenience, show case-driven.

Having advertising video, its attributes, alt-tags, heading tags and html optimised to reflect the very key-words, search habits or behavioural instincts ensures that your placement can avoid being disruptive.

Through a more complimentary advertising output that delivers to consumers based on not only the inventory that has been exhibited to, but generic individuals who may not have been previously, you can optimise and finesse your CRM and advertising efficiency.

Within social media you are not looking to generate increased volumes of sales externally, it is your harvester of individuals who are already enchanted by your brand.

Thus to ensure this element of your delivery provides content that has been algorithmically enhanced, your images, thumbnails and posts have to contain advertising centric content.

If you are concurrently running a TV campaign for instance and ensuring the rhetoric, transitions, overall brand message are reflected across your social media output is vital.

In order to optimise this within both Google and social media outlets like Facebook, Twitter and Instagram, you should ensure that alt-tags and the aforementioned requirements are reflected from a visibility perspective.

As you optimise all your advertising platforms, the SEO of your website becomes increasingly pivotal to brand growth.
As you optimise all your advertising platforms, the SEO of your website becomes increasingly pivotal to brand growth.

By maintaining a joint, sales, marketing and web team collaboration the rhetoric, content and delivery style can universally reflect a consistent vision, precluding any consistencies that harm your SEO and brand uniformity.

While traffic as a whole is dictated by SEO, your ability to not only keep you existing consumers visiting your online outputs, but attracting organic traffic will only be enhanced by campaigns underpinned by the emotive prowess of TV and its derivatives.

While VOD, BVOD and linear are varying forms of program delivery, they ultimately are used to satisfy the same elements of the human mind: connection, experience, comfort, escape, indulge and unwind.

By providing the gratification of these elements within the same advertising vessel, your business is equipped to replicate them online, ensuring online does not have to just be a harvester.

Although means of improving your CRM through online are more reliably linked than that of TV, accountability at least of your brand driven TV campaigns can be improved by consistent content across both TV and online.

With the brand cues reflected unilaterally as you optimise your business’ exposure, the ability for your social media to have increased influence from a CRM and interest generating perspective can be improved through reflective convergence, perfected through an internal communications strategy that incorporates your entire business team.

Space City has been producing TV, online and radio adverts for 25 years, improving the fortunes of companies large and small through enigmatic, emotive advertising.

Contact the team now and ensure you carve your brand niche through consistent, relevant and emotive content that you can optimise internally.

Drop us a line

020 7371 4000

0161 210 3330

0117 900 0444

"*" indicates required fields

Name*