With the perennial battle for supremacy continually evolving, ensuring your business collaboration in ads is visceral and unambiguous is vital BUSINESS Collaboration is something that yields results, lowers costs and increases clarity for your consumers, more businesses need to do it though. Although myriad business join forces to promote their shared values and virtues, doing so on TV is something that is debilitatingly limited. A common trend by many within the industry is to sponsor certain events or occasions that may have been identified as sharing brand values. However diligently the process of selecting these partners is undertaken, the partnerships are more temporal and lack the communicative resonance that can be elicited through TV, notwithstanding the lesser scale and repetition. Therefore the imperative for your business as you seek to advertise to consumers who require resonation in the correct manner, is to provide visceral, unambiguous manifestations of such partnerships – beyond that of logos. Although gradually more helpful with the increased depth of your partnerships, ensuring that the branding undertones you seek to intimate are not overshadowed by the more showcase driven elements of the coupling is key. While breaks and pauses are vital leveraging factors towards improving memorability and ensuring affirmation, the brand reiteration can very easily work more favourable in your partners interests. Branding and the presence of it, whether it be the inclusion of logos, verbal or other visual prompts, can be dangerous as you look to strike the balance between the merits of partnership and pitfalls of having multiple brands in the same ad. As you seek to maximise the merits of your business partnership, ensuring you maintain prominence is imperative. From a business prospective a complimentary volume of brand insertion will be helpful, the crucial execution though is that the delivery has to run in tandem and ensure your business is the one to be mentioned more often than that of your partner. Thus as you look to optimise your ads from both a brand, response, emotive and distinguishable prospectives, the impetus of your ad should firmly be placed around emotive resonance and communication, however that may be derived. When looking to plan your creative, ensuring that it is assimilative and can be imagined by your consumers viewing the ad is imperative. Thus to assist with the brand focus that is engineered by breaks, music, lighting distortion and communication itself, separating these factors and ensuring they remain singular entities is imperative. For the framework of your communicative element you have to prioritise realism and underscore the overall context of how you want your consumers to portray your brand. In this regard the other leveraging factors, including musical scores or other pauses or breaks – however induced – can help assist with the memorability of the ad itself. In terms of the denotation and how to secure the memorability of both your ad and business in conjunction, ensuring that your ad follows the format of a story, with an overall beginning and conclusion is imperative. To implement this and truly emboss your partnership on your ad and integrate it within your ad, initiating physical communication whereby representatives of your collaborator and your actors engage in such a regard, which confers the emotions contained with your content upon your consumers. This process known as mirroring ensures that the cognitive process of replication and assimilation can occur. Providing the emotive calibration between your business ethos and ad content is imperative to memorability. With your consumers experiencing similar cognitive processes to the actor imparting the verbal content, you can ensure increased influence with the form of story-telling. The only difference between this and a creative that may combine animation or a singular monologue is the presence of your collaborator. With their presence ensuring that when dopamine is released from the brain, the memories are relatable and complimentary to the behaviours of your consumers themselves, your business can enjoy a more permanent partnership with your chosen colluder. Having an indelible impression on your consumers is something that cannot be achieved through basic branding by association, there has to be an emotive connection, one that can elicit sub-contious reactions. If your business can achieve this in your advertising you can not only reap the rewards of collaborations; the influencer effect will move you forward, in a sense you can provide credibility, authority and emotive leverage all in the same ad. Through reaping the rewards of partnerships your business can enjoy efficiency increases of up to 140% over a three-year-period. Space City has been producing TV, online and radio ads for 25 years, utilising the power of association with in our ads, including Musclefood to ensure avid long-term sales success. Contact the team now and ensure you exert your brand authority sufficiently with a TV ad from Space City.