INCLUSIVE Advertising will serve to boost your ROI and advertising efficiency whether it be in a brand or direct response driven campaign.
However the vessel that ultimate hosts this creative concert has to be delivered within an evocative conduit, one that ultimately stimulates auditory senses that immerse the audience in the semantics of the ad.
One integral leveraging factor to the success, long term efficiency and awareness of any advertising campaign is the visuals.
However by focusing on this tact alone you are eliminating up to two million consumers from your potential reach.
As a result with the technology now in place to support audio descriptive advertising, without the need of intervention from clearance providers, Clearcast, your next advertising campaign can be unbridled in its pursuit of creating an advertising panacea for all.
While this form of advertising will ultimately detract from the overall creative format in a ubiquitous sense, simple software should be implemented across online media to ensure that audio descriptive ads can simply be turned off for non-impaired consumers, with the general norm ensuring they exist.
Similarly with TV, such means where files exist by default, but can be circumvented by a non-impaired viewer needs to be implemented to ensure that those already ostracised by TV are belatedly engaged.
Of course by having additionally scripted audio on top of a traditional ad would be ultimately distracting and language intensive, however having settings switch off like you would for instance to adjust your browsing settings online, but for your digital TV device will ensure such inclusive techniques can be muted for those without the need.
With such means implemented both your brand and direct response campaigns can enjoy stark gains in reach.
Two million visually impaired people are currently disengaged with advertising, as a result by simply instilling the software by default, you can begin to increase your brand and linear advertising portfolio grossly.
Of the two million and increasing members of the British public, more than three quarters watch more than five hours of TV a week, with 86% of those stating they would consume more of audio descriptive services were more readily available.
Thus it will serve the TV and advertising industry as a whole to ensure such software exists unilaterally to those as they engage with an increasingly visually dominated media world.
Although efforts have been made with signed ads for those hard-of-hearing, no consistent roll-out has ensured that valuable context- which is imperative to successful advertising- is being missed on that side too.
While not as fundamentally damning in comparison to the plight of the visually impaired, the lack of contextual assistance within ads ensures that from a brand point-of-view particularly you are going to endure less efficient ads.
This wastage is something that is being combatted generally with autonomy, which actuates campaigns based on real-time analytics studying the efficiency of ads and the effectiveness of certain elements, however it is being fundamentally overlooked in the sense of inclusive advertising.
While data and analytics and the growing convergence between TV and online campaigns is ensuring that greater control is being placed back in your business’ hands, such control and levels of data will not address the shocking waste of linear ad time created by ignorance.
Although such short-termism is saving money transiently, if you interpret this in the same regard as the lower cost of online advertising- yet with a lesser impact, your campaigns are inherently stymied until such progressions are installed.
At a time where advertising revenues are only increasing online and the measurability of TV’s success is being stifled by the outdated analytic systems programmed to more linear advertising, both businesses and advertising agencies will benefit from introducing more inclusive advertising.
It does not even mean creating new ads either, much like the cost-effective bonuses of utilising online and TV data-matched campaigns, it is simply a re-edit that would be necessary to ameliorate your existing creative.
With clearance, thus credibility already instilled, you can simply provide the semantic driven audio that can deliver from both a commercial and ethical perspective.
By being the first companies associated with audio descriptive or signed advertising campaigns to enter the zeitgeist, you are already potentially eliciting increased sales of up to 70%.
When bearing in mind today’s further fall in unemployment, the space is there for your business to alleviate any plateauing or decline in sales due to the squeeze on consumer spending.
By opening fresh consumer avenues, your business can be the catalyst for further industry growth, boosting your company’s PR, sales and long-term brand image.
Space City has been producing TV, online and radio commercials for 25 years, being the creative force behind the first potential audio descriptive advertising campaign.
Contact the team now and ensure that your brand can flourish using the credibility of the UK’s most experienced and number one producers of TV commercials.