DRTV Advertising has long been a sure fire technique of energising and mobilising a SME and existing giant: given current times it is more pressing than ever.
Currently consumers have more money at their disposal than they will in six months time, while currently saving offers little incentive leaving a transient culture of spending to take early 2017 precedence.
By stimulating consumers with your products and services at a time when they will be more inclined to spend is imperative.
Space City has throughout more buoyant and certain times delivered for a vast array of companies and using DRTV to establish them as market leaders.
After using creative flair to ensure that brands can be as accessible as possible to vast demographic, you can incorporate elements of brand response to focus your audience for when times are more stable.
Of course a purely brand response driven ad at a time when consumer spending habits may decline beyond mid-year, is a strategy that is simply too risky to deploy.
By having a clear call-to-action and ensuring traffic is driven to your website, you can utilise contemporary metrics of maintaining audience focus online as a result of your DRTV TV ad.
Having the TV ad engage your audience as a stimulus for your audience is the tried and trusted method of generating consumer trust.
Statistically TV ads are trusted by 20 per cent more of the general public than online only ads, therefore the initial investment in a brand centric DRTV ad is imperative to ensuring success once economic stability is reasserted.
DRTV is most efficiently deployed when used with a concerted effort to use the call-to-action mechanisms in the ad beyond the initial ad itself.
Once potential consumers are directed to your website, to a contact telephone number, or to a sign-up page, you can maximise conversions and KPI success.
This enables your company to be more transparent in your accountability, while increasing audience understanding and viewing habits, ensuring future campaigns can be even more relevant to them.
DRTV campaigns that are aligned to follow-up ads within the mould of your TV commercial enjoy 17 per cent greater sales success as a result.
Given the growing control companies, broadcasters and media buyers have of who views their adverts and how they interact with them
Combining the best of both worlds and not prioritising one marketing medium over another will be integral for brands as they look to maximise the current spend optimal zeitgeist.
Space City has spring-boarded brands such as Moonpig and GoCompare to nationwide acclaim.