Want to lower your advertising costs and save money on marketing?
Then these four steps that Space City have outlined in this, ‘How to lower your advertising costs’ article are essential for your business.
Stage One: Know Your Brand
Ensure you know exactly who you are as a brand and what you want to achieve. Know your tone of voice, understand your target demographics, outline clear and achievable goals you want your business to accomplish within a scheduled timeframe.
How Understanding your Brand can lower advertising costs?
Once you fully understand your brand aims and capabilities, you will know exactly when, where and how to advertise, saving you money that would otherwise be wasted on testing to less effective platforms, demographics and audiences etc.
If you need help with this stage visit this page.
Stage Two: Research!
Once you’ve established your brand tone of voice, ethos, approach, objectives etc. It is vital you research into advertising methods and platforms that will aid these factors. For example if you are an over 50’s life insurance provider wanting to advertise your subscription service, then Television, print and Facebook marketing are great ways to advertise to your target demographic. Whereas if you are an e-commerce brand selling multiple products (Cherryz or Wowcher for example) typically to teen ages +, then you’re more likely to increase sales traffic marketing on TV, Instagram, TikTok and other social media platforms. Do the research and the advertising avenues will present themselves.
Stage Three: Price Match On Everything
Now that your brand stands in solidarity with your objectives, and you know exactly who your target audience is, it’s time to save advertising costs by comparing prices for everything that you outsource. A couple of ways to do this:
- Be sure to use the search engine Google when outsourcing the services of other companies. This is because other search engines such as Bing, Ask Jeeves etc. Are not as popularly used by consumers. This means that a lot of companies prioritise their SEO scores around you seeing them on Google only. Therefore only ‘Google’ companies to ensure that you’re looking at the biggest pool of potential businesses to work with.
- Be sure not to just look through sites that appear at the top of the first page. These companies have paid Google to appear at the top, which means you’re footing that bill by being lazy and not scrolling a little further down the page.
- Depending on what type of brand you are, searching for local businesses to work with can both save you time and money, (considering travel costs, communication methods and time differences etc). Whilst also increasing sales, considering you can appeal to a whole new demographic of customers that respond to the key word here, ‘local’!
- Once you’ve found a range of companies that offer the services you’re looking for, contact them all (preferably by phone in order to be able to communicate quickly and prove you’re not a bot filling out their online forms or emails). On these calls be polite and to the point about what you want. It doesn’t hurt to suggest that you’ve spoken to other companies already that offer the same service at a lower rate. More often than not companies are happy to match prices if you’re friendly and willing to stick around and become repeat business for them.
Stage Four: Utilise All Free Marketing Avenues To You
There are so many platforms and methods to increase your visibility both digitally and organically, for example the obvious one being, social media accounts on all major platforms and updating/posting content regularly (TOP TIP: assign a chunk of time at the beginning of the month, perhaps two days to create 30 days worth of posts which you can then upload daily without fear of having nothing to contribute)
Other ways to advertise for free easily include:
- YouTubeing the latest SEO trends and following advice for increasing your search engine optimisation on your website. There are multiple free materials on the web regarding SEO tips and tricks. Use the!
- Sending email newsletters to your existing contacts, this allows you to actively remain in relevant customers memory for If/when they need to work with a company like yours again.
- Attending local business conventions – by joining local groups on social media, Googling networking events, staying on-top of linkedIn invites etc. You’ll find there are plenty of gatherings for businesses to network and increase brand awareness and sales.
- Write guest posts for other blogs and websites, this allows for backdoor links that mean new customers can see your business in different places.
- Offer to do interviews on other business’ podcasts or social media channels etc.
- Promote your website and contact info on your email signatures
- Offer an internship programme for skill swaps, perhaps a young social media wiz can assist in your marketing strategy, all the while they’re learning how a business is run.
- If relevant create ‘how to’ YouTube and social videos, these can often receive great traffic that can lead to sales.
- Take advantage of your partnerships. Know someone who you can collaborate with, be friendly and ask!
- Both write customer reviews and encourage happy customers to give online reviews for you.