Lifestyle Bids launches TV ad with Space City

26th April 2018

Having led numerous start-ups and SMEs to their first forays into TV advertising, Space City produced Lifestyle Bids’ first TV commercial

LIFESTYLE Bids, the luxury reverse auction provider, has released its first ever TV advert with Space City Productions, in a nationwide campaign.

The Surrey-based business utilised the UK’s number one producers of TV commercial’s state-of-the-art DaVinci Grading editing software, to deliver an advert underscored by stock-footage and a voiceover.

In order to keep costs down, but versatility high, a differentiation was deployed between the voiceover artists, ensuring of increased relevance and resonance to more consumers in the brand response advertising campaign.

Although the need for response was key, ensuring that brand was emphasised in an aspirational context was imperative, with Space City’s award-winning creative team providing the direction to the voiceover artists and editing team to ensure that this context was protected.

St.Lucia TV advertising shoot
Creating aspirational situations ensured that Lifestyle Bids’ brand could resonate and thrive.

Lifestyle Bids was founded in 2016 by entrepreneur, Reginald Larry-Cole with the aim of creating a platform that requires minimal consumer outlay in the form of bidding low amounts, in pursuit of luxury prizes, holidays, objects or experiences.

The low-cost TV advert will be delivered under the campaign line, ‘Don’t just Dream It , Bid It”, with the emphasis of the ad from opening to end branding being escapist and experiential – crucial traits for successful direct response.

Space City has been producing TV, online and radio adverts for over 25 years, delivering the debut commercials for Moonpig, MoneySupermarket and GoCompare.

Contact the team now and ensure your business enjoys record sales increases with TV advertising from a Campaign Top 50 advertising agency.

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