Paradise Wildlife Park is advertising its new animatronic dinosaurs on TV, but what have Space City done to ensure the ad gets a roaring response?
PARADISE Wildlife Park has launched its first ever TV advert with Space City, with the Hertfordshire charity showcasing its new animatronic dinosaurs.
Filmed on location at the park near Broxbourne, Hertfordshire, the commercial features children on a safari-esque discovery of the prehistoric leviathans.
The 30-second TV advert will be delivered interactively via Sky AdSmart and hopes to target more local consumer groups initially, who will be more geographically conciliated to the park.
As well as the animatronic dinosaurs, the recently invested charity focused on delivering a direct response TV commercial to showcase the vast array of exotic animals that live in the park.
With more than 800 species spread across the site, many feature in the ad itself, while the eclectic array of activities visitors can partake in are also showcased.
From Lion feeding, to shadowing a zookeeper for the day, the advert blends both these elements and the new dinosaur experience, while upholding response mechanisms.
The commercial was shot without the usage of sync-sound, ensuring that the body language of actors and quality of the voiceover artist could help showcase the virtues of the more than 50-year-old zoo – boosting response and maintaining emotive consistency.
Produced by experienced Space City stalwart, Stephanie Davis and directed by Greg Simmons, the commercial combined more than 15 years of production experience to provide Paradise Wildlife Park with a potent debut TV campaign.
Space City has previously produced numerous commercials designed to be effective on Sky AdSmart, for businesses including ABC Estates and Mortgage Gym.
You can find out more about Paradise Wildlife Park and its continued conservation work, via the link, here.
Contact Space City now and find out how your business can exploit TV, online and radio advertising to induce record sales increases.
Watch the new ad for the zoo and charity, here.