RAF partners with Hattons in new ad

2nd February 2018

The RAF is celebrating its 100th year of activity in 2018 and the renowned providers of commemorative coins, Hattons of London, has released its latest Space City ad to celebrate

RAF 100th anniversary celebrations have been enshrined in perpetuity through Hattons of London’s latest TV commercial launched by Space City.

After celebrating the 70th anniversary of the Queen and Prince Phillip’s marriage with a commemorative quarter sovereign last year (2017), Hattons returned to Space City to produce their latest commercial.

Featuring a member of the RAF – retired Air Vice-Marshal, Peter Dye – recounting the significant impact the institution has made over the last 100 years, the advert showcases the first full colour mass-produced coin, embossed in the red, white and blue of the Union Flag.

The world-first product will only have 4,999 pieces minted, with the TV advert promoting the company’s offer of the product for half its recommended retail price.

Filmed at Broadley Studio, Marylebone, London, the commercial utilised a green screen to save on costs and provide a seamless compliment to the graphics and animated coin showcased during the 60 and 90-second adverts.

Cameraman on Space CityTV advertising production shoot
Hattons ties with the RAF has ensured of a credible, emotive and cost-effective ad.

A key point of focus of the coin advertised is the Supermarine Spitfire Mk 1 of 92 Squadron and has been independently designed by Hattons.

The coin is also available in other iterations, including full sovereign, with the aforementioned plane featuring across the collection.

All the coins have been struck in 22-carat gold, with the quality of the product showcased through Space City’s state-of-the-art DaVinci Grading software.

The UK’s number one producers of TV commercials have delivered more adverts to broadcasters than any other business since 2000, with Hattons’ latest creatives joining entities such as the RSPCA, British Heart Foundation and Villa Plus on TV.

Space City has been producing TV commercials for more than 25 years, being named Hammersmith, Fulham and Shepherd’s Bush’s best employer in 2017.

Watch the new RAF commemorative coin advertisement by clicking the link, here.

You can find out more about Hattons of London and the RAF’s centenary year by clicking this link.

Drop us a line

020 7371 4000

0161 210 3330

0117 900 0444

"*" indicates required fields