Cinema Advertising

Want To Advertise On The Big Screen? Space City Can Help

What Is Cinema Advertising?

Cinema advertising is a form of advertising used in cinemas to promote products or services. The presence of the commercial is often at the beginning of the advertising section, followed by other movie trailers and then the movie showing itself. Space City are a specialist cinema advertising agency.

Why Use Cinema Advertising?

Unsurprisingly cinema has the highest engagement rate of eyes to screen, and lowest ad avoidance score. This is understandable, considering there is little else to do while in the cinema, i.e. in a dark room, with only a big screen and strangers around you. This in-turn is ideal for advertisers, as this means the cinema adverts are seen by multiple people of different age ranges, races, genders etc. All of whom have different social circles which then transmits the ad through word of mouth.

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What Are The Benefits Of Cinema Advertising?

When used as part of an integrated marketing campaign, potentially with radio, television and other mediums, cinema adverts can double or triple the impact of a campaign. Cinema provides an immersive environment that is not distracting and finds the consumer in a relaxed and receptive frame of mind, perfect to get your brand recognised.

Who Is Targeted with Cinema Advertising?

Cinema media reaches a huge target audience each month, and its advertising recalls are four times higher than ads placed on television. However Television reaches a wider audience range, so for full peace of mind that your campaign is performing as well as it can, a multiple platform campaign is recommended.

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The Advantages of Cinema Advertising

  • It delivers your message to a captive audience.
  • In conjunction with a multiple platform advertising campaign, cinema advertising can be a great tool for getting your product or service recognised.
  • Cinema On-screen text is of course larger than a TV, and VO/live sound is louder due to Dolby Sound design. Therefore your ad is being seen in full sight, sound and motion to increase ad recall.
  • Unlike radio, Cinema is not reliant on a working frequency to have effect – Often seeing a clever and creative ad once is enough as the audience is so engaged in this situation that they’ll recall it.
  • The Advertiser’s brand is often associated to the movie, therefore whenever it is referenced, the commercial is once again remembered.
  • Because cinemas are located near or in suburban shopping malls and other high-profile retail areas, ads are positioned close to point-of-purchase.
  • Campaigns can be targeted by a demographic profile based on the geographic location of the cinema.

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How much Does Cinema Advertising Cost?

So how much is cinema advertising? Local advertisers could advertise on mainstream TV with 15 x standard 30 second commercials for £18,300. This averages out at £1220 a spot (5 x peak & 10 off peak). So, considering how much cinema advertising costs, you get a lot of bang for your buck.

Space City as a Cinema Advertising Agency

We often produce cinema commercials for our clients as part of an integrated marketing campaign, potentially with radio and television. We can re-purpose existing TV commercials and complete the cinema clearance with The CAA (The Industry Standard Company for Cinema Advertising Clearance). Once cleared, we conduct the Dolby 5.1 sound mix which is applicable for all cinema adverts. This will create the sound for the ultimate cinema experience! We organise final transmission to send adverts to cinema sales houses and personally visit the cinemas to watch the adverts in full screen to check they are accurate and comply with all quality control checks.

For bespoke Cinema Advertising costs, contact our Cinema Advertising agencies team for a quote.

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