Anybody who has watched TV will have very likely, at some point seen a sponsorship bumper. Often referred to simply as, “bumpers” or “bumps”.
What Are Sponsorship Bumpers?
For an in-depth description visit out sponsorship bumper page.
The Quick Definition
They are a short 10-20 second commercials played between a TV program and the ad break. The brand that is sponsoring the TV show will have agreed to do so prior to the programme playing out. In other words Sponsorship bumpers are not randomly assigned to programmes, both the programme and the company wanting to sponsor that programme will have a contract together. This is evident in the voice over, considering they usually mention the programme’s name that they’re sponsoring.
Where Do Sponsorship Bumpers Appear?
They appear before, during and after many of your most loved TV shows, in fact you may now be so used to them that you don’t even register that they’re there, which is what makes them so effective due to the subliminal marketing.
How Long Do Sponsorship Bumpers Appear For?
Brands that sponsor popular TV shows get their sponsorship bumpers played usually for around 15 seconds at the beginning of the show, 10 seconds coming in and out of advert breaks and about 10 seconds at the end of the show. That is 4 opportunities to get your brand seen by viewers.
How To Make Sponsorship Bumpers?
Creating short bumpers that stick in the mind of the viewers can be challenging, but Space City are experts in this field and we can help you to create a sponsorship bumper which will become just as memorable as these 5 favourites.
Top 5 Most Memorable Sponsorship Bumpers
Talk Talk and X Factor
The X Factor attracts millions of viewers each week and its long-term sponsor, Talk Talk has prime time viewing for their sponsorship bumpers, which run throughout the twice-weekly show. The bumper recently has turned interactive as the company invite viewers to upload videos of themselves singing to their website for the chance to appear in the iconic adverts. Thus, not only generating brand awareness through the ad but also gaining extra footfall to the website.
Iceland and I’m a Celeb
The frozen food chain Iceland has sponsored I’m a Celebrity, Get Me Out of Here since it was first launched. The brand’s sponsorship bumpers have included previous contestants of the show such as Peter Andre, Jason Donovan and Kerry Katona – keeping them relevant and relatable. The bumpers also nicely link in to the theme of the show with jungle music and voiceovers. I’m a Celeb just wouldn’t be the same without these bumpers now.
The Chase and Gala Bingo
Who doesn’t love a bit of a thrill from the Chase seconded by a Gala Bingo thrill! The Chase’s bumpers change depending on the day of the week they were shown, allowing them to showcase several of their presenters interacting with the Gala Bingo interface.
Joy Of Home – Grand Designs
Grand Designs have had several sponsorship bumpers shown over the years. The most recent sponsorship bumper was created by John Lewis and was used to promote home interior products to the relevant audience. Using funky music and playful motions when moving inanimate furniture, the John Lewis – Joy Of Home sponsorship bumper placement captured the correct audience’s attention, and was intended to encourage viewers to link the brand with that type of high end furniture
Tombola and Emmerdale
The online bingo site, Tombola, sponsors another of Britain’s most loved soaps, Emmerdale. This specific sponsorship bumper features real players set in a rural landscape, which ties nicely in with the show it is sponsoring.
If you’re interested in any aspect of TV advertising, simply pick up the phone and speak to one of our professional advisors, who will be more than happy to talk you through your options. Whether you choose to go with bumpers or not, you’re sure to see results with Space City’s assistance!