2015 saw advertisers using an array of different techniques and styles in order to capture the viewer’s eye, pique their interest and ultimately drive business their way. Depending on the product or service you are offering, selecting the right style for you advert can make it stand apart in the malle of TV adverts shown every day.
Selecting the right tone and style for you television advert can be tricky and it is always best to seek the advice of a professional company before embarking on your own. Space City, as an industry expert in TV ad production and has catered for many big household names, can tailor our services to suit your business and we will help you to come up with a TV ad campaign which sets the right tone for your specific company.
So what styles of adverts did we see in 2015?
Emotion
Tapping into viewer’s emotions can be tricky to do as everyone has their own opinions, views and beliefs. However, if done right, this can be one of the most powerful ways to engage your audience. A prime example of using emotion in the best way is the John Lewis Christmas advert. John Lewis has a reputation for tapping into viewer’s emotional side with their seasonal adverts and this Christmas was no exception. The advert featuring the man on the moon, alone at Christmas, touched hearts all over the country and went viral in a matter of hours.
Jingles
Jingles have a sometimes annoying way of sticking in your head but they are a sure fire way to get your brand name out there. Love them or hate them; jingles are extremely memorable and for any new company they can be the best way to get your name, literally, on the tips of people’s tongues. For example, 2015 saw MoonPig continue using the jingle they have used since they launched and it is now extremely recognisable. Companies whose names don’t relate to the product they sell may find jingles extremely useful tools in spreading brand awareness.
Humour
Funny adverts always stick in the mind as they are easy to remember and we love to share them with friend, whether that is by mouth or platforms such as social media. Brands such as Typhoo, with their hapless dad played by Ben Fogle, and laughing babies for Cow & Gate stick in the mind as we all like to be entertained. Comedy is memorable and so is a great way to advertise and get your product into the public eye and shared as much as possible.
Nostalgia
Nostalgia has been huge in 2015 with the 90’s making a comeback in a big way in all industries. We all love to think back about the “good old days” and brands such as the Co-op have taken advantage of that with their 2015 ad showing youngsters being sent to the local shop on an errand. Even PlayStation got in on the nostalgia act with the advert for their Star Wars game showing a middle aged man re-living his boyhood fantasies. Taking people back to a happier time is a sure fire way to stir up positive feelings surrounding your brand.
Whichever technique you go for, with the experts at Space City you can’t go wrong, so whether you’re looking for a catchy jingle or an ad reminiscent of times gone by, simply call our team and we’ll be happy to help.
