Don't Just...
Bella + Duke
Overview
Our third production with Bella + Duke, and our favourite to-date. This one was bold, bright and funny. This campaign emphasised that their food is for a healthy, happy life and includes benefits beyond nutrition. They focus on providing fresh, high-quality raw food that supports a pet's well-being, which they state goes beyond just the ordinary parts of day-to-day pet life: Not just shaking, shazzizling. Not just scratching, shredding. Not just eating, dining.
The Challenge
Bella + Duke returned to us for a third campaign to highlight their brand. They needed a bold idea, 30 and 60 second versions of a TV campaign, social versioning, and OOH creatives to make a splash on the street. We needed to create a fun and visually impactful brand campaign to build Bella + Duke as a household name.
Our role:
- Creative
- Storyboard
- Production
- Post-production
