Gift Anti-Ordinary

Virgin Experience Days

Overview

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Our second campaign with Virgin Experience Days, they came back to us for a fresh version of their ad that transports you to another world. We used real actors on-set and the power of AI to help us produce this TVC. The result? A showstopping campaign that thinks waaay outside the box. 

Virgin came to us looking for the same magic we created for their Christmas campaign - a fun ad that whisked you away in the blink of an eye to an amazing adventure. But this time, they needed it at speed. 

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The Challenge

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From mundane daily life to breathtaking adventure and dazzling experiences - without breaking the bank and with a quick turnaround.

Rather than compromise on visual quality or storytelling, we proposed an alternative: use AI to create amazing surroundings for real-life actors. This way we could have control over the VFX, without the expense and complexity of trying to put a dog and a camera on a hot air balloon. 

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Our role:
  • Storyboard
  • Production
  • Edit

We spent a day filming real actors in a studio, capturing every angle of their expressions as they posed on a rotating platform for their Virgin Experience. From there, we handed the footage over to Dreamzero AI, which brought each scene to life with stunning, AI-generated backdrops.

The final product was an ad that makes ordinary moments transformed into extraordinary adventures, and marks our first step into this innovative production approach.

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Drop us a line

Whether it‘s a big idea or a small question we‘d love to hear from you