Our second campaign with Virgin Experience Days, they came back to us for a fresh version of their ad that transports you to another world. We used real actors on-set and the power of AI to help us produce this TVC. The result? A showstopping campaign that thinks waaay outside the box.
Virgin came to us looking for the same magic we created for their Christmas campaign - a fun ad that whisked you away in the blink of an eye to an amazing adventure. But this time, they needed it at speed.
From mundane daily life to breathtaking adventure and dazzling experiences - without breaking the bank and with a quick turnaround.
Rather than compromise on visual quality or storytelling, we proposed an alternative: use AI to create amazing surroundings for real-life actors. This way we could have control over the VFX, without the expense and complexity of trying to put a dog and a camera on a hot air balloon.
We spent a day filming real actors in a studio, capturing every angle of their expressions as they posed on a rotating platform for their Virgin Experience. From there, we handed the footage over to Dreamzero AI, which brought each scene to life with stunning, AI-generated backdrops.
The final product was an ad that makes ordinary moments transformed into extraordinary adventures, and marks our first step into this innovative production approach.
Whether it‘s a big idea or a small question we‘d love to hear from you