I'm So Excited!
Wowcher
Overview
In 2022, Wowcher asked us to create a new suite of TV and digital ads that would cut through the noise and drive real, measurable response. The aim was twofold: encourage repeat purchases from their core audience of women under 55, while also reaching a new, older demographic of women aged 55 to 69. The campaign needed to feel familiar yet fresh - building on the success of previous work while broadening its appeal.
The Challenge
The biggest challenge was striking the right tone for two very different audiences. We needed to keep the humour and energy that speaks to a younger demographic, while also feeling relevant and accessible to older viewers encountering the brand for the first time. To do this, we tapped into the cultural zeitgeist with Katherine Ryan a face instantly recognisable and widely trusted, with a deadpan delivery style that lands across generations. Her presence brought a sharp, witty tone that felt universal, bridging the generational gap with ease.
We used an instantly recognisable track - nostalgic for older viewers, but still widely known by younger ones - helping ground the campaign in something familiar and emotionally resonant. Visually, we leaned into bold, attention-grabbing moments. Each execution was designed to be high-impact, almost deliberately over-the-top - from the grandeur of a French chateau to the surreal contrast of a quad bike and a llama. The mix of luxury and absurdity became a signature of the campaign, designed to make viewers stop, laugh, and look twice.
Our role:
• Pitch
• Creative
• Script
• Production
• Post-production
