Manifesting
OneFamily
Strategy
In September 2025 OneFamily approached us for a refreshed ad that would help their audience understand the benefits of opening a Lifetime ISA.
With great results, they wanted to stay true to their original format: The younger generation vs the slightly older, going head to head over saving for their future home. A hot topic amongst the younger generations, OneFamily wanted to appeal to 18-24 year olds with a fun and lighthearted jab at the elders who sneer at their spending habits.
Key message intact, we retained the agonist vs antagonist format and preserved the tone all whilst building on the humorous payoff.
Ideas and execution
We wanted to find a niche that was popular amongst Gen Z. We came up with four creative pitches in total, and in the end we (and the client) loved the tarot reading concept most.
Our target demographic are taking up alternative, sometimes spiritual, practices to help reflection and control in an increasingly chaotic and overstimulating world.
Totally inconceivable to the baby boomers who grew up in a different world, this was the perfect set-up for a fun gag.
We also loved the idea of linking self-care and worldly practices to smart financial decisions (like saving in a Lifetime ISA with OneFamily!)
The spiritual world brings a rich visual world of cards, candles and crystals, moving away from the coffee cliche in a bold new direction. The humour comes from the clash of worlds colliding with karma delivering a powerful comeuppance.
Creative, script, casting, shoot, post-production and Clearcast approval were all handled by the Space City team.
Creating a bookshop scene in a local Brixton bar, the crew worked with an amazing group of actors. One of whom was tasked with shouting ‘Gerald!’ in every intonation possible.
Our role:
- Creative
- Storyboard
- Shoot
- Post-production
- Clearcast approval
