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It’s true that the world of advertising has changed. Today, it seems to be all about social - from Instagram ads to TikTok Shop.

Digital is the natural starting point for most new brands - quick to launch, flexible, and full of data. But because it’s so accessible, it’s also crowded. Anyone can run an ad in minutes, and that makes it harder to stand out.

We, Space City, were founded 30 years ago - when TV was in its prime. When big ideas, bold stories and memorable jingles made brands household names. We remember that era, but we’re not stuck there. Because TV isn’t over. It’s evolving.

And when it comes to choosing between TV and digital, it’s not an either/or decision. The real magic happens when you use both.

Enter: TV.

TV legitimises a brand. It gives you credibility and makes people take you seriously. It’s what turns a name people scroll past into one they remember. And the benefits go beyond awareness - it lifts the performance of every other channel you’re using.

Studies show that TV can increase the effectiveness of other media by 54% (source: Thinkbox). That’s the halo effect - when TV gives your entire marketing mix a boost.

The new era of TV

TV isn’t just the box in the corner anymore. Connected TV, pre-roll ads and streaming platforms have transformed how and where audiences watch.

The exciting part is how these worlds are coming together. With today’s tech, you can blend the brand-building power of TV with the precision of digital. Imagine showing one ad to a dog owner in Manchester and another to a cat owner in London - all part of one coordinated campaign.

That’s not the future - that’s happening now.

How we make it work

When you make a TV ad with Space City, you’re not just getting something for broadcast. You’re getting creative built to work everywhere - from primetime slots to your audience’s social feeds.

Here’s how we keep your TV and digital working in sync:

Our expert team plans the creative output across all platforms to ensure every element is playing its role within your strategy, and that your message lands with a single cohesive brand voice.

When your campaign feels connected across every platform, your message hits harder and lasts longer.

Case study: Bella + Duke

Take our work with Bella + Duke.

They’re a young, bold brand with a bright personality, so we created a campaign to match. A colourful, joyful spot showing the quality of their food and the happiness it brings to pets and owners alike.

Not just strolling - strutting. Not just shaking - shazzizling. Not just eating - dining.

The ad ran across TV, digital pre-roll and social, each version fine-tuned for its platform. The result? A campaign that grabbed attention, built trust and delivered lasting impact.

TV and OOH gave Bella + Duke broad reach and credibility, while digital kept the message targeted and personal. Together, they made a powerful combination.

The takeaway

The future of TV advertising isn’t about choosing sides. It’s about bringing everything together.

TV brings trust, scale and credibility. Digital brings precision and agility. Together, they make each other stronger.

See how we did it for Bella + Duke.

If you’d like to see how a unified campaign can take your brand further, get in touch.

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