What makes a good TV advert?

2nd November 2015

TV advertising, when used correctly, is an incredibly powerful tool – one which allows you to share a message with a massive audience of potential customers. But what makes a good TV advert?

According to Ofcom, people in the UK watch an average of 3 hours and 52 minutes of TV each day. If you take into account the number of advert breaks in each show, and the number of adverts in each break, you can start to imagine the sheer quantity of adverts the viewing public are watching every day. To make sure that your message stands out and gets noticed amongst the sea of other adverts, you need to make sure it is good.

We all have our own favourite advert, one that sticks in our head long after we first saw it. The aims of adverts are different, and the reasons why we connect with them may vary, but by following a few simple tips, you can make sure that your next TV advert is as successful as possible.

Make it memorable

This may seem easier said than done, but one of the key elements of any successful TV advert is that it is memorable. To help you create a memorable advert, you need to take the time to prepare properly, and plan out exactly what you want your advert to achieve. Once you have figured out what you want to achieve or what your key message is, then you can work on how you are going to get this message across to your audience in a memorable way.

Make them laugh

Emotion is a powerful force, and one of the easiest ways to make a memorable, engaging advert is through the use of humour. Funny adverts appeal to and engage with the viewer, making them memorable, but that’s not all! If somebody finds an advert amusing, they will be more likely to speak to friends, family, or colleagues to ask if they have also seen it, furthering your overall reach.

Tug at the heartstrings

While humour can help create a memorable advert, this would not be a suitable approach in certain industries – if this is the case, try utilising a different emotion in your advert. Many successful businesses have used nostalgia to create a memorable advert. By reminding your audience of times gone by, they will instantly relate with the advert, further cementing the advert’s place in their mind.

Have a clear message

It can be all too easy to get caught up in the excitement of making an amazing TV advert and forget to focus on your actual message. While you want your advert to be memorable, you want people to remember your business and your message, not just the advert. Make sure you include a clear message, and a call to action at the end of the advert, advising the viewer on what they should be doing next.

Work with professionals

Unless you work for a huge business, you probably won’t have your own in-house video production team. Find a company who you can trust, and sit down with them to set out a clear plan for what you want to achieve.

If you’re looking to create an exciting, memorable TV advert, call us! Take a look at out Showreel to see some examples of recent commercials we have produced.”

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