What Is DRTV Advertising?
DRTV is any form of TV commercial which includes a “call to action” — the viewer is encouraged to make direct contact with the advertiser, usually at or near the time that they see that commercial broadcast. The reason for this can be attributed to the nature of a good DRTV advert – a concept that allows testing and optimisation for the client.
Why Businesses Like DRTV Advertising?
Businesses like DRTV ads because it delivers quick and measurable results. Adverts and conversions can be tracked. Then if a direct response TV commercial is successful, the campaign can be scaled up massively to include broadcast on multiple channels at all times of day or night.
Back in the Day
In the early days, most direct response TV ads simply carried a phone number, as a graphic and usually also in the voice-over. These days direct response TV ads can include a variety of response mechanisms, including website, text response, an on-screen QR code or inviting viewers to download a free mobile phone app.
Check out one of our hard sell DRTV commercials for our loyal service based client – British Seniors
Working with a DRTV Agency
Space City is one of the UK’s leading and longest-established direct response TV advertising agencies. That means we have a pretty clear idea for what makes DRTV ads work.
Why Work With Space City?
Space city has been creating successful DRTV commercials for over 30 years. We understand how the structure of a script or a visual idea can have a dramatic effect on the effectiveness of any response mechanism. So it can determine the conversion rate, the cost-per-action (CPA) If for online use, and ultimately the return on investment (ROI) for any campaign.
Who We’ve Worked With
We have worked with some of the largest DRTV advertisers in the UK (See Our Showreel), making direct response tv ads for financial services, charities, furniture, cosmetics, online retailing, travel and many other sectors.
Check out another DRTV commercial we produced, this time for the colourful fun brand – Cherryz
DRTV Production London
Space City is your one-stop shop for successful production of direct response TV ads.
How Does Space City Make You A Successful DRTV Campaign?
Based on a client brief, we come up with a number of creative ideas, each accompanied by a storyboard and/or an animatic video, as well as an itemised budget including a full breakdown of production costs and artist fees (if applicable), as well as a detailed production schedule. We then assign a dedicated producer to each project. They will then be the main point of contact throughout the production process.
Our In-House Resources
Space City has extensive in-house facilities to assist in your DRTV production, including three 4K edit suites, a recording studio, a casting studio and CGI graphics. Our direct response TV commercials are broadcast hundreds of times every day across a very wide range of channels. So if you want a DRTV ad that works without getting disappointed by going through multiple Direct Response TV Advertising agencies, you’ve come to the right place.
