Brand response TV typically takes a softer and gentler approach when compared with direct response TV (DRTV).
Brand response TV, or BRTV as it is known, blends the higher production values associated with traditional branding ads, alongside the response-driven techniques of direct response style advertising.
The gap between direct response and pure brand commercials has narrowed – particularly with the ease of website response mechanisms. This has led to the creation of a new genre of TV advert:-
Brand Response commercials or BRTV.
As short, snappy and clever as traditional branding commercials, the response element is still of paramount importance. Usually running to just 30 seconds, they lend themselves perfectly to traditional and modern, data-driven media buying patterns.
If you are looking to produce a commercial which promotes and protects your brand, whilst simultaneously gathering responses, Space City is the company for you!
