AMAZING! Magazine has launched its debut TV advertising campaign, produced by Space City Productions.
After winning a competitive pitch, the Hammersmith-based production company produced an animation and live-action-shoot hybrid, focusing on a brand-indexing, response-driving campaign.
The children’s magazine, which is aimed at 6-11 year-olds, decided TV was the most effective advertising direction to appeal beyond its existing 180,000 strong readership.
Ahead of broadcast on Sky Living, Cartoon Network, Nickelodeon, CITV and Disney Junior among others, the media buying and planning for the ad was undertaken by Saluto.
After an initial test of the effectiveness of TV, Amazing! has enjoyed vastly increased web conversions and sales.
As a result the London-based magazine has decided to extend its test period on TV, as they continue to optimise their broadcast plan.
Having split broadcast spots between a mixture of children’s and adult-age television, the emphasis of the campaign is to test and compare the success between appealing directly to parents and enchanting children.
The ad utilised Space City’s in-house DaVinci Grading software to ensure unparalleled visual quality and finesse between all live-filming and animation.
Amazing! became the improving production company’s first print magazine advertisement tender, having previously developed the creative for the online brand, PocketMags.com.
While producing the TV commercial for the print giants, Space City rose a further three places in Campaign Magazine’s Top 100 Agency Rankings, underscoring success elicited having produced the debut creatives of GoCompare, Moonpig, MoneySupermarket and Envirofone to name but a few.
The news has come amidst the announcement that Space City will continue to oversee the creative work of holidaying giants, Villa Plus ahead of their 2017/18 advertising campaign, after also winning a competitive pitch against agencies including Scorch London.
Contact Space City now for help with your next TV, online or radio advertising campaign at spacecity.co.uk and visit amazing.org.uk for more information about Amazing! magazine.
