Amidst the EU negotiations and the mooting of a transition trading arrangement by David Davis, your advertising output can heed great virtue from the process
DAVID DAVIS Has suggested the idea of a temporary customs system will mitigate the sudden shift in fiscal operations facing the UK: the reaction is key.
In the wake of the announcement by the UK’s Brexit Secretary, the financial markets were boosted indubitably with the offering of more gradual and seamless fiscal transition.
Ultimately what your business can learn from the reaction to this news is that the country as a whole is performing at its best when taking a more global tact to business.
Moreover a successful business or from a larger perspective – a country – is operating with greater confidence and hope when encapsulated by trust, transparency and accessibility.
Through TV advertising you can provide the cognitive stimuli, foster them and elicit the emotions hitherto associated with TV.
With the ever increasing pursuit of more targeted advertising, TV inexplicably has been consigned to relative stagnation and decline in relative terms.
However given the increasing trust and accessibility that advertising and data-driven advertising now provides, your business has the scope to become globally successful.
An insular tact to advertising, one that encourages the stagnation and demise of your own business is the antithesis of what data-driven, targeted advertising represents.
The emergence of Blockchain as a means of formulating your audience segments has been revolutionary, lucrative and healthy for an industry becoming increasingly monopolised by the online conglomerates, which have largely existed complicity in the wake of ad fraud.
While methods inhabited within Blockchain may seem detrimental to the success of TV, particularly in a linear sense, it can yet another creative nuance that can increase the credibility and usability of the data you use to perfect your advertising campaigns.
When related to the rhetoric of David Davis though, the tone is fundamentally struck towards transparency, but crucially optimal transparency.
What this can mean for you business as you advertise though is the propagation of assimilation, or desired future assimilation can influence the minds of consumers, academics, or both.
Thus the circumvention of ordinary scepticism to points made in a certain context ensures that substantive communication will invariable dominate that of speculative musings.
The financial uncertainty that ensued after the Brexit vote was inevitable given the clarity anyone, whether they are purchasing a product or investing in a business, desires above all other things: if they do not trust your brand you will inherently be weakened.
Therefore the statement by David Davis has placated an unsteady fiscal platform; like the budgeting that continues to ensue amongst your consumers, you must provide them and you must provide yourselves with the clarity and transparency of creative, brand ethos and data quality.
With the continuing opacity of Facebook and Google, who continue to remain obdurate in their desire to advocate an autocratic approach to data sharing, the lack of independent body scrutinising such conglomerates is damning of their protocol.
However juxtaposing the state of the financial markets amidst Brexit, the lack of transparency has not stymied the increases in online ad spend, which continue to lack efficiency of TV.
The control and accountability that it has enabled – a similarity you can draw from Brexit – has been the instigator of spending growth.
A culture of expedience has replaced one of pragmatism and one where patience and faith in long-term visions could persist.
Although no actual certainty or clarity can be sought from David Davis’ words, the fact that financial markets and currency have been affected, ensures that intentions and the fostering of trust can supersede a simple culture of expedience.
Through the revolutionary metrics of Blockchain, the data that is collated is continuously growing and evolving, providing an unparalleled means of means-testing its capabilities, while the incentive to manipulate it is non-existent.
In this regard your business can look to frame a more global tact of advertising.
Through the emergence of such globally encrypted data, the usage of it to showcase your products, brand or services wherever applicable is now possible.
Of course your business could have and could still commission an agency or production company to produce an advert to be complimentary to foreign audiences, but with the ubiquity of such data and ability to deliver ads that can resonate with your consumers from server-side, the age of accountable TV and online advertising has emerged.
As you seek to negotiate with programmatic and interactive enabled broadcasters worldwide you can utilise central hubs of data; potentially even legal requirements for broadcast worldwide that can circumvent current clearance provides, ensuring your advertising is credible, accountable and successful.
Space City has been producing TV, online and radio commercials for 25 years, taking a pragmatic, results based approach that builds brands through emotive resonance.
Contact the team now and follow the tact of David Davis and provide yourselves and consumers with the transparency that builds trust.
