GLOBAL Advertising is something that many businesses have utilised, however being able to marry the latest technology to exploit specific markets is new.
Amid today’s announcement that Theresa May would seek to re-establish a Board of Trade in the UK once more; originally the concept of Stewart monarch, King William III, comprising of nine overseas commissioners, the reminder is to advertisers that a collaborative approach is a successful one.
While businesses including Adidas have chosen a singular means of enchanting new consumers, employing a tact of convergence unilaterally within all segments of your business and its advertising is imperative.
At a time where companies like Sky are providing interactive advertising that can ensure that advertising spots are essentially optimised by strict algorithms and viewing habits, utilising all of your market all of the time need not be inhibited by consumers being out of the country for instance.
Moreover- from a global exposure perspective- your company- like Britain itself- can utilise a globalised world to immerse audiences worldwide in your content and provide online like relevance on TV’s abroad.
Ultimately through the decision of many competitive companies to extend their resources, knowledge and capabilities, the next step will ultimately serve to deliver a constant advertising abundance.
This presence will ensure that brand encoding is only increased, even when people are relaxing or switching off per se.
At a time where businesses can now continue to save money and improve advertising efficiency, through more complimentary content being displayed to consumers, ensuring that collaboration occurs between media buyers abroad, businesses, agencies and analytics providers is vital to further evolution.
Should such a system be implemented on TV the potential your company has, even if it does not have a global presence, is enormous as you seek to improve your CRM, inventory and brand awareness.
If you are currently a new, challenger or SME you can utilise the latest intuitive software on offer from companies like SimulMedia, Yiacom, Turner and NBC to transcend new markets, without wasting advertising budget.
Although this process is not available in the UK as of yet, the current development of technology and its facilitation will ensure that with the clamour existent, steps will be taken to implement it.
With consumer data available through the overall convergence of online, a privacy issue could surface in terms of data sharing, however with transparency and consent comes legality.
Thus with the consent of any data shared online only with registered partners from the echelons of TV, you can accrue knowledge of viewing habits beyond the realms of the UK.
This juxta-routine embodiment can work from a direct response point-of-view even if what you are selling is not available in that particular country, however the brand encoding will be vital, ensuring that awareness does not have to subside due to breaks from normality.
Conversely this system could be implemented to enchant the minds of tourists, should your company offer products or services pertinent to them, prior to them visiting the UK.
If this was before a complete move for instance, you could run a campaign that focuses on the brand indexing, thus stealing a march on any other company who may not have exercised this means of advertising.
At this stage it is ultimately a case of cultivating the creative concert and aligning it the optimal media outlets that is key.
The latest innovations and partnerships being forged by Adalyser ensure that as well as optimising your TV campaigns you can have a transparent, measurable advertising solution that is actionable in realtime.
“This has always been the aim of Adalyser. From the beginning it was conceived as a single repository for all advertising data, as no campaign (digital, TV, print etc) exists in isolation.
“In addition to attribution modelling, Adalyser also offers a suite of statistical tools that can be used to quantify the contribution of spend from different media,” said David Cloudsdale, sales director at Adalyser.
Thus your business can directly benefit from all the merits of TV advertising, while saving money, improving efficiency, as well as ensuring that your entire advertising portfolio can be appraised transparently, simultaneously.
Applying this technique to data accrued through online cookies for instance and you can utilise interactive, programmatic campaigns that have already yielded impressive results in trials and exploit them on a global scale.
With attribution assured through the cross-colabortion inherent with the success of such software, you can focus on creating advertising material that is proven to work.
Space City has been producing TV, online and radio commercials for 25 years, working with global brands and authorities such as the Korean Tourist Board, FatBlaster and to deliver creative that works around the world.
Contact the team now and exploit a global world that has been improved by the digital collaborations of industry leaders to lower your advertising costs.