Relaunch for Smart Insurance

16th November 2023

Space City has created two new commercials for Smart Insurance, the UK’s top-rated life insurance provider for customer experience (source: Fairer Finance).

The commercials showcase a new look for the brand, as well as enhanced product features. The refresh, which includes a new logo, is designed to give Smart Insurance a more modern and distinctive appearance.

New customers will also benefit from free health and wellbeing services, a £125 gift card and the Smart Cashback, a 10% refund of premiums paid after one year. Unlike other life insurance companies, Smart offers new policyholders immediate cover.

There are initially two new creatives, “School Run” and “Playground,” edited as 90” and 60” versions. A third creative will be added early next year. 

*Information provided in TVCs correct for November 23. Subject to change.
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