EPONYMOUS Travel giants Trailfinders have appointed Space City as the creative agency for their forthcoming TV advertising campaign.
The company which provides bespoke itineraries for customers looking to travel worldwide will be advertising on TV for the first time in 25 years, utilising the creative work of the UK’s most experienced production company.
Since being founded in 1970 the London-based business have expanded from four-members-of-staff to currently employ over 1,000.
Space City themselves have an extensive travel showreel, boasting Villa Plus, Teletext Holidays, Scenic Tours and Titan Travel amidst their advertising portfolio.
The latest foray into TV for Trailfinders will encompass what consumers can expect within their purchasing journey, focusing on the in-branch care and the power of tactile and immersive interaction.
Having specialised in direct and brand response commercials for 25 years, the London-based production company have produced the burgeoning creatives for Moonpig, GoCompare, MoneySupermarket and Envirofone, building brand resonance while eliciting instant responses.
Therefore the focus for the forthcoming campaign will be on showcasing – not selling – the autonomous service Trailfinders provide to travellers and illustrating the power of face-to-face communication in advertising.
While Space City will focus on video and media production, the UK’s number one producer’s of cost effective TV commercials will not be providing full-service integration.
Space City has been producing TV, online and radio commercials for 25 years, driving long-term response to deliver six-fold business growth in some cases.
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