Victor’s 10 rules for a successful commercial
Victor has been creating TV commercials for over 25 years.
But what are the key points for creating a successful commercial?
We asked Victor and this is what he said!
- Be clear about your objective. Is it brand, or response?
- Keep to a single, simple, straightforward message
- Be focused on your target audience
- Choose the best call-to-action for maximum response
- Incorporate a strong visual idea
- Make the brand intrinsic to the story
- Don’t spend more on your commercial than you have to!
- Test, pause, analyse and test again
- Don’t get obsessed about social media response or what your competitors are doing
- Be prepared to adapt and update
