Having previously advertised on TV, provider of luxury reverse auctions, Lifestyle Bids, has produced its new TV commercial with Space City
Lifestyle Bids’ new TV commercial has been completed by Space City, debuting its ‘winner’ advert featuring aspiring boxer and singer, Nicky Robinson.
Filmed in a studio location in London, the 30-second commercial features an interview with the aforementioned artist, which looks at the benefits already enjoyed through participating in the luxury reverse auctions.
Using a real case study, the advert was built in the direct response mould, utilising visual cues from the on-screen graphics, to act as leverage in conciliating the consumer to the fledgling brand.
Succeeding the initial commercial released by Lifestyle Bids, which featured a variety of aspirational stock footage shots, while being delivered to reiterate brand, the new commercial focused on eliciting response from consumers.
Successful DRTV needs to incorporate visual and audible call-to-actions – we did in Lifestyle Bids’ new ad
The ad is set to join fellow Reginald Larry-Cole business, Buy2LetCars on TV, with the commercial due to be released for a nationwide test later on in June 2018.
Robinson, star of the commercial, recently enjoyed auction victories that took him onto a private jet, as well as the renowned United States-based music festival, Coachella.
Space City has recently risen a further seven places in the Campaign Magazine agency rankings, while the UK’s number one producer of commercials also enjoyed recognition for its recent CGON advert in the world’s leading business media magazine.
You can find out more about Lifestyle Bids, here, and watch the company’s new TV commercial via this link.
Contact the team now and find out how much you could gain from TV, online and radio advertising with Space City.
Campaign Magazine has named its ‘turkey of the week’, with Space City being honoured for its efforts with fuel enhancement giants, CGON
CAMPAIGN Magazine has named Space City’s new TV commercial for CGON its ‘turkey of the week, with the debut ad being heralded as ‘memorable’.
Having released the Watford-based producers of fuel enhancement technology’s first ever TV ad in mid-May 2018, the commercial has been referenced by the world’s leading business media brand.
The article (linked here) was released on Thursday, 31 May, 2018 and features on the Campaign Magazine website and its Agency sub-section, which acts as a professional showcase for notable advertising productions.
While mocking the ad in a satirical voice, the Camptown Races-inspired musical score was declared a ‘half-arse jingle’, meanwhile the dancing was rendered ‘cheeky chappy’ by the synonymous magazine.
After enjoying a stronger-than-expected initial consumer response to the commercial, CGON has remained on TV, belying the ridicule that led to the ad being described as of ‘kill-me-now’ quality.
The TV Advertising production for CGON, although ridiculed satirically by Campaign, has enjoyed rave results.
Delivered to foster long-term memorability and brand resonance, the advertising production was undertaken within a CGON fitting station to provide the familiarity, credibility and trust necessary for the brand to be remembered lucratively enough for the business to succeed.
Although this was speculated to ‘resonate with your lager-swilling bloke on the street’, the ad has already stimulated myriad consumers from multiple socio-demographic groups to declare an interest in CGON – vindicating the creative direction chosen.
Campaign Magazine is a part of the Haymarket Group, which control publications worldwide, with the Turkey of the week honour being bestowed on Space City for the first time.
You can find out more about the CGON commercial and Space City’s suite of award-winning adverts, dating back over 25 years, on their showreel.
The Queen’s record breaking reign has culminated in Hattons of London releasing a commemorative coin celebrating HRH’s coronation
The Queen’s 65th anniversary coronation celebrations have been commemorated in Space City’s latest TV commercial for Hattons of London.
The 22-carat gold quarter sovereign coin was exhibited utilising a split studio/animation combination, with renowned Royal photographer, Ian Pelham-Turner presenting and explaining the coin’s exclusivity and reasons for being minted.
With two 90-second versions of the ad being prepared by Space City, both will feature in a nationwide TV campaign beginning in June 2018.
The Queen’s Sapphire Jubilee has been commemorated in Hattons of London’s TV advertising production with Space City.
Filmed at Broadley studios, Marylebone, London, and edited at Space City’s Hammersmith studios, the commercials were once again lauded as ‘quality’, with the team being hailed as ‘excellent throughout the entire process’, by Simon Mellinger of Hattons.
Hattons, the manufacturers of specialist and exclusive coins, have made numerous commercials with the UK’s number one producer of TV commercials, with recent mints focusing on the eponymous monarch’s 70th wedding anniversary celebrations and the history of the RAF.
4,999 coins will be minted, with the TV spot showcasing the Queen’s historic quote, ‘I solemnly promise so to do’, which has been embossed on the world-first, triple proof finish quarter sovereign.
The Sapphire Jubilee of Coronation will take place on Saturday, 2 June, 2018, with the TV commercial on air to ensure that consumers can purchase the commemorative piece on the exact anniversary of the occasion.
You can find out more about the Queen’s Sapphire Jubilee celebrations, as well as the commemorative coin produced by Hattons, by visiting the company website.
Space City has been producing TV, online and radio commercials for over 25 years, producing more commercials than any other UK company since 2000.
Contact the team now and find out how you could enjoy up to 600% sales increases through advertising with the UK’s most productive advertising production company.
CGON, the producer of emissions-reducing, fuel economy-improving software has released its first ever TV advert with Space City
CGON Has launched its first ever TV commercial with Space City, with a nationwide advertising campaign showcasing its ezero1 software.
Promoting the aforementioned software, which is retrofitted to cars, vans and HGVs to improve fuel economy and reduce Carbon Monoxide, Nitrogen Oxide and Hydrocarbon Gas emissions, Space City decided to utilise a bespoke musical score to engrain the brand in the minds of consumers.
As appose to some elements of the advert being mobilised by music, the entire creative is driven by a jingle, based on Stephen Foster’s Camptown Races, but remastered for a 21st century, environment-aware, fuel-efficiency-conscious consumer.
Utilising the actors themselves to drive the call-to-action, with a choreographed dance routine mobilising the ebullient tone of the ad, Space City delivered the advert to instil conscious and subconscious brand awareness and context, which would be embedded as the association viewers have with the business when mentioned.
CGON has made its TV advertising debut with Space City.
The advert will be utilised nationwide across multiple channels, with mass awareness being the rationale behind utilising TV for the brand-building process.
CGON’s technology has elicited improvements in fuel economy of over 30%, while it has reduced emissions by over 75% on some vehicles, with the hydrogen released into the engine burning the harmful gasses off, before they are emitted from the exhaust.
The advert consists of a 30-second creative that will be used to instil a consistent, unambiguous brand direction, which will create a clear niche for CGON to thrive within.
Utilising music in advertising mobilises the call-to-action, which is woven into the song itself that boosts response by more than 10%.
Space City’s debut advertising production with the technological innovators was delivered at a CGON fitting centre itself – saving on costs and improving the authenticity of the commercial.
Enjoy Space City’s portfolio of award-winning advertising productions at spacecity.co.uk – contact them now to find out about what they can do for your business.
Miracle Gro has returned to TV advertising with its first advert produced by Space City, but what creative direction did the award-winners take?
MIRACLE Gro has launched its latest TV advert with Space City, with the synonymous lawn care brand showcasing its Patch Magic product.
With a brief to produce a series of 10 and 20-second versions of a creative set around several common, garden-based scenarios, the award-winning production company utilised a destructive dog, football-playing children and the same artists on a swing.
The American company’s new TV commercial was filmed in its entirety within a one-day-shoot, at a domestic London location.
Creative Director of the advert, Andrew Mitchell, was delighted with the final commercials. He enthused: “Experienced ad people know to avoid both kids and animals in any TV production, let alone shooting outside in April in the UK!
“However, faced with our Idea – called ‘Freeze’- for Miracle-Gro’s Patch Magic lawn repairer, Space City did not bat an eyelid.
“True to form, meticulous preparation with options for all eventualities led by senior producer Nadia, coupled with an excellent ‘can do’ director in Peter Clapperton,
made the journey reassuring, enjoyable and certainly successful.
“With an armoury of 1×20” and 3×10” strong, simple TV commercials behind a compelling
product proposition — and all wrapped up in family fun with good performances — rightly earned our client’s high praise in the UK and their
European and US HQs – a job very well done.”
Each scenario exposed the numerous, seemingly innocuous activities that cause damage to grass, with the problem-solution tack taken to induce response, while the use of jingles, artist emotion and editing was implemented to incite memorability and resonance.
The contrast in actor emotion was key to the success of the ad and its development as a narrative; through the initial exasperation and resulting satisfaction ensuring that potential consumers could relate emotionally to the story told, Space City could empower those watching the ad through the creative direction taken.
Miracle Gro has returned to TV advertising with the help of cost-effective production company, Space City.
Shot choices, too helped leverage the disambiguation of any doubts surrounding sufficient contrast, with identical shots used before and after the Patch Magic product was applied – reiterating the Miracle Gro brand.
Augmenting those creative decisions to the editing direction ensured of a seamless and succinct cache of adverts, which could provide a cost-effective brand response solution that could optimise long-term efficiency and response tracking.
Miracle Gro’s Patch Magic product is comprised of a formula of seed, feed and coir, with its virtues showcased across all the creatives.
The varying versions will be deployed internationally by Miracle Gro, with the advertising production refraining from the use of sync-sound to avoid any added costs, which could be incurred through the creation of foreign language versions and subsequent edits – not necessary through the direction chosen, however.
The 10 and 20-second versions will play out on channels across Sky, ITV and Channel 4.
With costs reduced and creative consistency delivered across each of the versions, Space City’s TV advert showcasing Patch Magic is equipped to foster further success for the world-renowned brand.
Click here now to watch the new Miracle Gro TV advert and find out how Space City delivered an organic take on a synonymous horticultural business.
Find out more about Space City and its award-winning, cost-effective advertising at spacecity.co.uk.
Advertising is enduring a seminal transition period amidst a push for more diversity, inclusion and reflection, but why is it a difficult for businesses to change fairly?
DIVERSITY Is something that is not necessarily a prerequisite to successful adverts, but with a financial incentive to evolve, can businesses adapt smoothly?
Yes, but in order for that to occur there needs to be a form of quota, guideline or other incentive to change how advertising is delivered.
Currently, amidst a free-market economy, you cannot expect to artificially control how and when certain businesses advertise, but you can incentivise some form of change.
With the proportion of actors and artists overall utilised in adverts vastly disproportionate to the volume of that particular group in society, the gap between virtue signalling and actually reflecting society is almost impossible for businesses, with the need to appeal to different markets, appease different consumer groups and differ from rival creatives visually and emotively.
Of course steps can be made to be more reflective in advertising, but to ensure that the exact percentages of those in society is delivered in adverts, there would have to be a limit on the amounts of certain people you could use in commercials.
Although zealous in an attempt to expedite increases in diversity; trust in advertising and an increase in economic performance, it would incentivise the need for certain businesses to prepare adverts that would be more suited to their chosen demographics, or ensure more balanced approaches to creative ideas that place emotion before the visual person in the ad.
While issues regarding diversity span more than disparity of inclusion by race or gender; sexual orientation, social demographics and disabilities are crucial in their accurate portrayal in ads, with the need for the adverts to incite memorability and resonance crucial.
Diversity needs to help foster emotive rapport and relevance if it is to succeed.
At a time where data volumes are proliferating, using these streams ethically, but also prudently is imperative as your business looks to encourage the wider advertising industry to encourage participation from all in society.
GDPR is being implemented in April 2018, therefore how you source data and disseminate it needs to be transparent, but in order to foster a more diverse talent pool for adverts, steps need to be made to encourage the memberships of talent agencies to reflect that of society too; then a true meritocracy can prevail.
Without such reflective memberships in this instance, then fairness for both businesses, agencies and the wider economy cannot ensue.
Artificially affecting who compromises on their advertising is a form of intervention that is not congruent with fair, unregulated free-market economics – principles that allow businesses and the wider economy to thrive.
Therefore, it is indeed possible to encourage and stimulate change in how advertising is delivered without artificial interference, but it requires some ostracised and underrepresented members of society to be inspired and encouraged to participate in careers that they are currently seldom seen.
Without such an intervention, the notion that advertisers have to compete for certain groups in society will ultimately not in itself solve the issue of diversity in advertising; it has to be a tertiary implementation once the volume of artists is available.
Initiatives and directives are consistently deployed by advertising bodies, businesses and the trade press, but are ultimately only pious efforts with a lack of practical solution and avenues to solve the issues that blight advertising.
Diversity is important, but more practical solutions are needed to support change.
In order for diversity to not only exist, but be reflective of the society it is serving, a more international mindset needs to forego this principle altogether.
For this system of monitoring how representation is enforced in advertising, you need to look at it nationally.
This principle in itself will suffice for many brands, but is inherently insular and will not serve to support economic success, thus your business.
Amidst the transition between the current state of fiscal and trading activity within the EU and once Brexit is completed, changes will have to be made to support exports, at a time where trade deficits hold the national economy back.
Therefore focusing on emotion should be of equal importance to diversity in advertising, with such evocations superseding emotive importance when compared to physical elements of adverts.
With this in mind, utilising animation can be a cost-effective and lucrative means of mitigating these issues, while being able to cater for an international consumer base that places emotion first, before any subconscious physical bias.
Space City has been producing TV, online and radio commercials for over 25 years, utilising diverse artists to create appeasing adverts that ensure of the award-winning agency being the UK’s most efficient.
Contact the team now and create advertising that is reflective of society, thus is consequently lucrative.
The UK’s new zero-commission art platform, Framd has arrived on TV with its debut advert produced by the award-winning Space City Productions
FRAMD, the UK’s first zero-commission art platform, has launched its debut TV advert in partnership with Space City Productions.
The advert showcases the company’s app via a humourous narrative centred around the renowned artists, Vincent van Gogh and Paul Gauguin.
An exasperated and disconsolate van Gogh is comforted by the arriving Gauguin, who informs him that the chances of selling his paintings can be improved through the nascent art-app.
Focusing on the experiential juxtaposition between 1888 Arles and the modern day innovations of Framd, the advert is underscored by the meticulous set-build that ensures of connotational resonance elicited through the ubiquitous traits of the era and artists.
The advert will play out across the UK until the end of March 2018 – as a part of an initial effectiveness test by the bourgeoning company.
Framd features some iconic screenplay relating to Vincent van Gogh’s life.
Creative Director of Space City, Victor van Amerongen reiterated the importance of preparing an authentic set for Framd’s first ever advert. He said: “We had the challenge of recreating van Gogh’s studio in Arles in 1888, the period in his life when he was friendly with Gauguin.
“We went to considerable trouble to make sure that the details of the set were accurate.
“The only minor difference is that Gauguin has a mobile phone with the Framd app installed.”
The advert utilised Space City‘s state-of-the-art DaVinci Grading software, which ensured that both clarity and authenticity were imbued on the advert – crucial for an initial brand response commercial’s memorability.
Framd itself offers artists the opportunity to market their work with a £2.50 charge applied per-upload.
The company is also partnering with businesses; allowing them to exhibit local artists’ work, in exchange for being featured on the platform for free.
You can find out more about Framd at www.getframd.com, or watch the ad itself by clicking the link, here.
Having led numerous start-ups and SMEs to their first forays into TV advertising, Space City produced Lifestyle Bids’ first TV commercial
LIFESTYLE Bids, the luxury reverse auction provider, has released its first ever TV advert with Space City Productions, in a nationwide campaign.
The Surrey-based business utilised the UK’s number one producers of TV commercial’s state-of-the-art DaVinci Grading editing software, to deliver an advert underscored by stock-footage and a voiceover.
In order to keep costs down, but versatility high, a differentiation was deployed between the voiceover artists, ensuring of increased relevance and resonance to more consumers in the brand response advertising campaign.
Although the need for response was key, ensuring that brand was emphasised in an aspirational context was imperative, with Space City’s award-winning creative team providing the direction to the voiceover artists and editing team to ensure that this context was protected.
Creating aspirational situations ensured that Lifestyle Bids’ brand could resonate and thrive.
Lifestyle Bids was founded in 2016 by entrepreneur, Reginald Larry-Cole with the aim of creating a platform that requires minimal consumer outlay in the form of bidding low amounts, in pursuit of luxury prizes, holidays, objects or experiences.
The low-cost TV advert will be delivered under the campaign line, ‘Don’t just Dream It , Bid It”, with the emphasis of the ad from opening to end branding being escapist and experiential – crucial traits for successful direct response.
Space City has been producing TV, online and radio adverts for over 25 years, delivering the debut commercials for Moonpig, MoneySupermarket and GoCompare.
Contact the team now and ensure your business enjoys record sales increases with TV advertising from a Campaign Top 50 advertising agency.
Campaign Live released their 2018 School Reports Top 100 Agency Rankings; how did Space City fare in them?
SCHOOL Reports 2018 has arrived and Space City has risen a further seven places in Campaign Live’s Top 100 Agency Rankings.
After a successful 2016/17 yielded a three-place-rise in 2017, Space City underscored its position as the UK’s number-one-producer of cost-effective TV commercials, to offer ads that were worthy of a media spend increase of 25% compared to 2016.
Having been named Best Local Employer at the Brilliant Business Awards in 2017, the School Reports showcased an improvement from Space City that placed them above renowned agencies such as Bray Leino, Creature of London, Dare, 18 Feet and Rising and Isobel.
Overall media spend on TV commercials produced by Space City increased by over £7 million, belying the international trend that has seen 0.5% decreases.
The figures represent Space City’s largest year-on-year increase in billings, with improved productivity assisting the seven-place rise in School Reports 2018.
Billings for advertising productions like Wowcher aided Space City’s School Reports 2018 rankings rise.
Topping the overall leaderboard was Abbott Mead Vickers Bbdo Ltd – who also led the rankings in 2016.
Space City themselves were the joint-fourth most improved company in the Top 40 – only beaten by Fallon London, Cheil London and Wieden and Kennedy in terms of places gained.
All the data that supports the release of the annual rankings is compiled by Nielsen, the world’s largest analytics and measurement firm, which covers 90% of the global population.
Having produced more commercials than any other company since 2000, the business has undergone a rebrand to celebrate the continued success, with a new website and logo launched.
To find out more information about the Campaign 100 Agency Rankings and to view it in full, please find the rankings page, here.
Space City has been producing TV, online and radio commercials for over 25 years; make your next advert with the continually improving company and increase the value of your business, today.
Visit the new website homepage, now and find out how much Space City could save your business with award-winning TV adverts.
The UK’s number one producer of cost-effective TV commercials, Space City, has unveiled its brand new website
SPACE CITY Has launched its new website, with the UK’s most productive advertising company revealing the site as a part of a brand refresh.
The previous iteration has been completely overhauled, with convenience and usability at the heart of the design.
A new masthead has been embedded to improve navigation, while a showreel video is now present on the homepage amidst tasters of Space City’s award-winning work.
With all information about Hammersmith and Fulham’s Employer of the Year featuring on the main page itself, visitors to the site will be saved clicks and load time, with all page links embedded without the need for multiple page visits.
Complimenting the inherently social business that Space City is, the new website features a live social media feed and quick links to all the company’s accounts, with quality, concise and expedited communication at the heart of all that the production company undertakes.
The new website has improved functionality for visitors.
Keeping up-to-date with the business that produces more TV commercials than any other UK company couldn’t be easier, too with an ability to sign-up to Space City’s monthly newsletter, which features all the latest news and promotions from within the business, on the website.
Joining the new website is a new company logo, font and brand evolution, with Space City’s perennial red being enhanced to exude relevance in the present and beyond.
With versatility omni-platform considered, recognition could be enhanced with a transferable logo would not need compromise to be noticed: this was delivered.
The work on the new website was completed by Say Web Design, with a new CMS delivered to support content curation and Space City’ regularly-updated low cost advertising blog and news section.
New clients have joined Space City’s mission to create cost-effective, sales-inducing advertising, with Framd, the RSPCA, Wowcher, Cgon and Miracle Grow among the myriad brands creating adverts with the company so far in 2018.
