Blog writing from Space City covers marketing, advertising and business, helping your company deliver more lucrative, efficient adverts and marketing material. Launch your career and business to increased success with the Space City Blog: how much could you save?

  • TV advertising: what not to do
    TV advertising: what not to do

    Successful TV advertising needs to consider many creative and placement elements, but what new challenges do you face in the digital era? TV Advertising is the most important element of any marketing strategy, but how do you ensure of avoiding key mistakes that could blight your ROI? What should I do to protect the longevity of my creative? Keep it generic and avoid referring to transient or niche subjects that may not carry relevance on other platforms. In an advertising world where convergence is dominating how we advertise, focusing on context and tone is more crucial than producing creatives that..

  • Small business? How to advertise using video
    Small business? How to advertise using video

    Advertising is only getting easier for small and medium-sized enterprises. Space City explores the ways in which you can grow cost-effectively through video SMALL Businesses no longer need to feel deterred by the supposed costs associated with TV and other forms of video advertising; find out why below. With consumer groups becoming increasingly segmented, you can launch advertising campaigns across TV, online and radio cost-effectively, while also increasing data streams. The key to any successful segmented campaign is to have the ability to learn more about consumer behaviours - not just the fact they viewed an ad or even purchased..

  • Longstanding ad campaigns crucial to marketing success
    Longstanding ad campaigns crucial to marketing success

    Advertising and marketing success is best served when focusing on longstanding campaigns; new conclusions have been drawn that support changes LONGSTANDING advertising campaigns are imperative as all businesses look to increase ROI and ensure of improved brand resonance, but why is this crucial? When planning your advertising for the months and years ahead, a combination of DRTV and brand awareness is necessary, with the former often conflated as being a source of short-term sales generation. However, given the fact that the most successful advertising campaigns remain on air for up to three years, ensuring that you simply adapt existing commercial..

  • 8 reasons why you need direct response advertising
    8 reasons why you need direct response advertising

    Direct response TV advertising is only becoming more efficient and lucrative for marketers; here are 8 reasons why you need it 8 REASONS (and more besides) exist for your business to make the step into the lucrative advertising realm that is direct response advertising: here they are. First of all, direct response advertising is the means of above the line advertising that seeks to stimulate a particular consumer group to respond instantly to your advert, rather than simply serving to improve brand awareness. In order to make your DRTV and response advertising in general to work, utilise the tips on..

  • International advertising: how to execute it and why
    International advertising: how to execute it and why

    Advertising productions are traditionally produced for native platforms, but international campaigns are key to maximising future growth INTERNATIONAL Advertising campaigns will be crucial for companies worldwide as they look to maximise ROI and enjoy improved marketing efficiency. When making ads for new consumer groups, never mind international markets, your business does not need to produce all new campaigns to strike relevance with consumers. As long as an ad encompasses your brand and offers creative consistency throughout the commercial, your ads should not have geographical boundaries, given the ease in which you can get your advert in front of consumers worldwide...

  • What makes a great advert?
    What makes a great advert?

    Whether advertising on TV, online, radio, or out of home, there are several key factors to consider when a business makes a new advert ADVERT Production is vital for any business as it looks to ensure of consistent sales growth and increase reach, but what makes a good advert and why? TV remains the most lucrative means of advertise in the UK and across the world, with millennials continuing to consumer it more than other medium, ensuring it is a vital component as you make an advertising campaign. According the ThinkBox research, TV is consumed for a total of 3..

  • Inflation will boost your advertising success
    Inflation will boost your advertising success

    Inflation figures point to better than expected economic performance; advertising productions can help stimulate immediate sales increases INFLATION Figures released by the Office of National Statistics have revealed advertising can enjoy a better than expected pre-Christmas resurgence. Although the ONS data has revealed a marginal increase in the cost of living for consumers, wages have risen too, with the 2.7% average increase outstripping the former's rise of 2.5%. While this is still a nominal gap, your business can still exploit the increases in overall spending, with actual demand for products and services increases in line with production. Given that the..

  • Difference between a production company and agency
    Difference between a production company and agency

    Knowing the difference between the advertising and marketing services of production companies and agencies is key to boosting ROI and improving business agility A Difference can be found between the effectiveness of agency and production company processes, but when should you utilise the respective entities? Advertising with full-service agencies can assist with absolute brand awareness and consideration throughout the marketing process, but utilising these valuable creative entities unilaterally can be detrimental to your flexibility and nimbleness. Whenever you produce a TV, online or radio advert, the production and even elements of the creative process have to be sub-contracted out to..

  • Price of TV advertising
    Price of TV advertising

    TV Advertising and the production of commercials as a whole can cost varying amounts, but what price should you expect certain adverts to be? PRICE Has varied in advertising in and out of TV for generations, but what should an average TV advert cost your business in the contemporary age? Although there are myriad elements to consider before going into production, looking at what you need to make the desired impact should be of paramount concern. For instance, just to get your advert on TV, even the cheapest and most efficient crew filming an advert in a studio - with..

  • Music keeps your advertising in tune with consumers
    Music keeps your advertising in tune with consumers

    Advertising needs a jingle to keep in rhythm with consumers, but why is music a necessity for any marketing campaign? MUSIC Provides a lucrative solution for any advertising or marketing issue; leverage it properly and you can strengthen your entire business, as a result. Whether you are thinking of producing a radio, TV, or online advertising production, your business can use the attention span needed for musical ads to leverage your entire inbound and outbound marketing output. From both a brand and response perspective, your ads need to be watched at least five times invariably to be remembered, but through..

  • How to create the best advertising campaign in 4 steps
    How to create the best advertising campaign in 4 steps

    Find out how to create the best advertising campaigns; all that goes into making the best marketing ideas with Space City CREATE Advertising campaigns that deliver lucrative results and informative data-streams cross-platform with our 4 tips for creating the best ad campaigns. While marketing as a whole faced a seminal moment around GDPR implementation, there was no need to fear while the array of advertising production companies and agencies that exist to deliver ideas and visions that can create absolute brand distinction and relevance. Data is vital, but the streams that your business targets when planning your marketing calendar could..

  • Claimhunters launches first ever TV advert
    Claimhunters launches first ever TV advert

    Leading claims management company, Claimhunters, has produced its first ever TV commercial production CLAIMHUNTERS has launched its first ever TV commercial with the UK's most cost-effective TV advertising production company, Space City. The 30-second advert is entirely animated and has been created in the direct response to mould to induce instant sales uplifts, while also engraining brand. Featuring a despondent character, Steve, who struggles to see other people succeed in successfully applying for PPI claims, the ad looks at truly subverting the initial malaise. Underscored by the problem/solution approach, contrast is showcased within the same opening shot of Steve and..

  • eFOLDi scoots onto TV with first ever commercial
    eFOLDi scoots onto TV with first ever commercial

    Winner of British Invention of the year, eFOLDi, has assembled its first ever TV commercial with Space City eFOLDi Has launched its first ever TV advert to broadcasters after using Space City to produce its debut commercial with the UK's number one company. After creating a live-action shoot concept for the award winners, 30, 20 and 10-second versions of the creative were chosen to showcase the electric folding scooter in its debut TV appearance. Utilising a variety of transition shots, the advert showcased the device's versatility with the eFOLDi user superimposed into a variety of locations including an airport, cruise..

  • Three’s a wow: Space City’s summer TV commercials
    Three’s a wow: Space City’s summer TV commercials

    After a summer of unabating warmth, Space City turned up the heat with its latest batch of commercials produced for Claimhunters, Wowcher and eFoldi respectively Commercials for some of the UK's leading businesses have been launched on TV, with Claimhunters, Wowcher and eFoldi all advertising with Space City. You can enjoy the new creatives below, which are playing out across British TV, with Wowcher's new ad appearing across ITV, Channel 4, Sky and UKTV, while eFoldi is initially airing exclusively on ITV. Space City was recently named as the UK's most cost-effective TV advertising production company by Corporate Vision Magazine;..

  • UK Businesses can thrive despite interest rate shift
    UK Businesses can thrive despite interest rate shift

    Advertising on TV, or any other platform for that matter, can be stressful for businesses, but with transient economic situations, the power is firmly in your business' hands to thrive despite the potential interest rate changes BUSINESSES Across the UK learned that interest rates were going to be raised by the Bank of England once more, but how should this impact advertising? The rate rise will transiently boost currency, which can ensure of slightly lower import fees, but in the world of advertising, no decision by the Bank of England should stop you from continuing to grow your business through..

  • Social media: three ways to optimise your ads for it
    Social media: three ways to optimise your ads for it

    TV commercial production and social media adverts do not always help each other, but find out how you can optimise both to boost ROI and improve CPA rates SOCIAL Media is a force for engagement that cannot be ignored across all advertising markets, but how can your business make subtle changes to improve sales? Although TV continues to reign supreme where TV advertising is concerned, social media outlets are provide bespoke means of engagement that are immersive, but not memorable. The key to any successful advertising campaign -- whether online or on TV -- is to ensure it is relevant..

  • Omniplatform advertising crucial for success
    Omniplatform advertising crucial for success

    Businesses are always looking for new consumer insights, but why should you avoid focusing on just one advertising medium and instead focus on omniplatform delivery? OMNIPLATFORM Advertising is crucial to ensuring of a successful, insight-rich and efficient marketing output, but how can you optimise your ad campaigns? Using interactive and addressable advertising to help you improve targeting Targeting consumers in a more personal fashion is key, but these advertising campaigns should be secondary to your overall brand commercials. With the vast array of ways in which you can now interact with consumers, your business can provide a more bespoke experience, but..

  • Wowcher launches new TV ads with Space City
    Wowcher launches new TV ads with Space City

    Wowcher has released its latest TV advertising campaign with Space City WOWCHER Has launched its latest TV adverts with Space City, showcasing its new product range with the Things That Make You Go Wow campaign line. The new campaign marks the second in succession delivered by Space City using the adaptation of C + C Music Factory's classic musical score. Filmed in Denmark Studios, Greater London, the UK's most cost-effective advertising production company filmed 4 x 30-second commercials and 11 x 10-second adverts for the e-commerce giants. Showcasing the business' latest array of make up masterclasses, trampolines, beach holidays, waxing treatments,..

  • Inbound marketing: improving it in 5 steps
    Inbound marketing: improving it in 5 steps

    Inbound marketing underscores the potency of your overall consumer reach, but how can you improve its ROI and achieve your KPIs? INBOUND Marketing should be underscored by the outbound marketing you disseminate to consumers, but how can you increase advertising ROI for less? When looking to stimulate and keep consumers in your sales funnel, there needs to consistency and semblance of a journey when passing between your outbound and inbound marketing activity. The first element of the process you should tackle above all else, is the strength, agility and potency of your website. 1. SEO and why language and terminology..

  • 12 best UK TV adverts
    12 best UK TV adverts

    Can you think of some of the best UK TV adverts to grace our screens? Take a look at our top 12 and see how you can emulate them in your next TV advertising production 12 TV adverts that shook TV screens; it must be easy to narrow them down, surely? With talented UK TV advertising production companies, it was not. What actually makes a TV advert great? Before we begin to whittle the myriad UK TV commercial productions down to the best, what do you think constitutes a successful TV advert? How visually impressive it was? The sales it..

  • Willen Lake launches first TV Advert
    Willen Lake launches first TV Advert

    Willen Lake has released a new advert, but how has The Parks Trust-operated business decided to advertise with Space City? WILLEN Lake has released its debut TV advert to broadcasters after joining forces with Space City for its debut foray into TV advertising. The Milton Keynes-based company produced a 30-second DRTV commercial, which showcases the lake's eclectic array of outdoor activities, including kayaking, wind surfing, canoeing and zip wiring, all within the premise of stock footage augmented to HD footage and a voiceover. Choosing to advertise in the summer months, The Parks Trust-operated Willen Lake was looking to maximise the..

  • Space City named Most Cost Effective Production Company
    Space City named Most Cost Effective Production Company

    The UK's number one producer of TV commercials, Space City, is officially the UK's most cost-effective advertising production company Production giant, Space City has been named the UK's Most Cost-Effective Advertising Production Company in the 2018 Corporate Excellence Awards. Having won the 2017 Best Local Employer accolade at the Brilliant Business Awards, the latest honour represents the London advertising production company's first industry award - chosen on competency and high acumen in the commercial production sector. Based on criteria including previous accolades and achievements; peer esteem and level of industry experience; physical and digital presence; contracts, products and services of note; commitment..

  • How to make a TV advert
    How to make a TV advert

    There's a lot more to it than grabbing a camera and using catchy slogan, so: how do you make a TV advert? TV Advert production is something that needs to be approached with diligence if your business is to succeed, but how do you produce the perfect advert? Decide how you want your brand to be perceived in your advert Above all else; before the decision on where you will broadcast an advert; before any creative decisions are taken; decide the emotions you want to convey in your advertising and how you can ensure of the same context across your..

  • World Cup fever can extend to your ads
    World Cup fever can extend to your ads

    The World Cup in Russia has gripped the nation, but football isn't the only thing that could be coming home WORLD CUP buoyancy is naturally great for the UK economy, but from an individual business perspective, it illustrates advertising's unexploited potential. Pubs are awash with perfervid fans; businesses are closing early, while the roads are quieter than Christmas day, but what lessons can we learn from the economic uplifts enjoyed as a result of England's prolonged stay in Russia? From an advertising perspective, the potential for direct response commercials is manifest, but how you display that needs to reflect the..

  • Social Media needs to help advertisers
    Social Media needs to help advertisers

    Social media and TV have more in common than is currently reflected across the advertising production sphere, but what needs to be done to improve matters? Social Media is a vital source of advertising revenue for businesses, but what needs to be done to make ad placement more lucrative for advertisers? The divergence of creative styles between online ads on social media and those seen on TV is too great to ensure of production consistency and credibility - something that needs to change to boost ROI and overall results. When advertising on social media, you are invariably targeting someone based..

  • London company becomes DFIT supplier
    London company becomes DFIT supplier

    Award-winning London advertising production company, Space City, has facilitated international trading abilities with its latest innovative step LONDON Advertising production specialist, Space City, has joined the Department for International Trade supplier list to provide creative services worldwide. Having produced adverts for companies internationally before, the UK's number on producer of commercials is now visible to businesses across the globe seeking creative, video, radio, online, or TV advertising production services. The public showcase was conceived by a partnership between HM Government, the Department for International Trade and the Welcome to GREAT Britain and Northern Ireland initiative. Any registered UK business can join..

  • 10 reasons why advertising needs to be creative
    10 reasons why advertising needs to be creative

    Advertising needs creativity for businesses across the world -- of all shapes and sizes -- to succeed, but why is it so important to every advertising production? Here are 10 reasons to justify the approach 10 Reasons to bang the drum for increased advertising production creativity? There are many more, but here are some reasons why you need it. The most successful adverts, whether online, on TV, or elsewhere, need a degree of nuance; something that ultimately distinguishes it from a competitor that is not price led. From a cost and long and short-term ROI perspective, you will need a..

  • 13 reasons why you need DRTV
    13 reasons why you need DRTV

    DRTV is something that is vital as you look to keep sales consistently flowing -- supporting wider economic stability -- here are 13 reasons why you need it 13 Reasons for utilising DRTV? There are many more, but to take the heat off your marketing team, here are some to help your next ad production. Whether you are an experienced advertising entity, or new to the juggernaut of TV, the need to stimulate a consistent stream of sales is key as you look to justify further marketing investment and appease stakeholders. Further to the generic need to keep your business..

  • Prime time ITV show to star Space City
    Prime time ITV show to star Space City

    Producer of cost-effective TV commercials, Space City, is to appear in a new prime time ITV factual entertainment show in the autumn PRIME Time ITV show, The Big Audition is to feature Space City in a forthcoming episode, with the broadcasting juggernaut choosing to showcase a casting. Having been approached by ITV to support its new show, Space City accommodated the broadcasters need to film a casting for a TV advertising production, by facilitating the filming of an audition day for Wowcher. Filming will take place with Space City on Thursday, 21st June 2018, with all footage collected within a..

  • Commercial and advertising tips: best practise
    Commercial and advertising tips: best practise

    Whether you are advertising online, on TV, or both, it is crucial to advertise intuitively and with a commercial that embodies the following virtues: now is the time to succeed COMMERCIAL Production is fraught with difficulty, but with more complex and detailed data streams, you can deliver lucrative adverts that eliminate wastage. The problems your business faces in commercial production Online advertising has become increasingly fragmented and targeted, ensuring that as measurement improves, the level of detail in consumer segments can be increased, resulting in adverts becoming more personalised: this is a negative step in advertising. The reason for brands..

  • SME Business Awards honour for Space City
    SME Business Awards honour for Space City

    Having being honoured at the 2017 Brilliant Business Awards, Space City has enjoyed national recognition courtesy of the SME Business Awards SME BUSINESS Awards has announced Space City as a finalist in the Employer of the Year Category at the National Business Awards. Following on from victory at the 2017 Brilliant Business Awards, the TV commercial production specialists have been recognised at a national level on this occasion, with the awarding body citing Space City's hard work, enterprise and endeavour in business. The awards are hosted annually by Events and PR Limited, with the 2018 ceremony taking place on Friday,..

  • Paradise Wildlife Park launches TV ad
    Paradise Wildlife Park launches TV ad

    Paradise Wildlife Park is advertising its new animatronic dinosaurs on TV, but what have Space City done to ensure the ad gets a roaring response? PARADISE Wildlife Park has launched its first ever TV advert with Space City, with the Hertfordshire charity showcasing its new animatronic dinosaurs. Filmed on location at the park near Broxbourne, Hertfordshire, the commercial features children on a safari-esque discovery of the prehistoric leviathans. The 30-second TV advert will be delivered interactively via Sky AdSmart and hopes to target more local consumer groups initially, who will be more geographically conciliated to the park. As well as..

  • Best way to advertise your business
    Best way to advertise your business

    An alternative new way for you to advertise your business in the best possible fashion BEST Advertising practises do not have to be the reserves of mass-spending multinational corporations; there are simple steps you can take to improve results. When approaching any campaign, whether brand related or direct response based, the key is to ensure that you devise a creative direction that can be adjusted to compliment both variants. Although this may seem counterproductive in the sense of producing adverts that can succeed omni-platform and across various consumer segments, you can save money in the first instance and also ensure..

  • Inclusion: make advertising a force for change
    Inclusion: make advertising a force for change

    Advertising inclusion is something that needs to be implemented for the industry to flourish and increase societal participation, but what can be done? INCLUSION In advertising has not improved sufficiently for advertisers to truly maximise ROI and brand trust, but through simple creative steps you can flourish. Advertising has made steps to induce wholesale changes to how the industry operates, devises creatives and casts for roles in adverts. What problems have blighted inclusion Alienating people when casting for certain roles is a risk when attempting to merely contrive the presence of certain societal groups, but this misses the point entirely..

  • New TV ad for Lifestyle Bids launched
    New TV ad for Lifestyle Bids launched

    Having previously advertised on TV, provider of luxury reverse auctions, Lifestyle Bids, has produced its new TV commercial with Space City Lifestyle Bids' new TV commercial has been completed by Space City, debuting its 'winner' advert featuring aspiring boxer and singer, Nicky Robinson. Filmed in a studio location in London, the 30-second commercial features an interview with the aforementioned artist, which looks at the benefits already enjoyed through participating in the luxury reverse auctions. Using a real case study, the advert was built in the direct response mould, utilising visual cues from the on-screen graphics, to act as leverage in..

  • Technology needs improving to boost advertising
    Technology needs improving to boost advertising

    Technology has consistently helped the advertising industry improve, with companies benefitting from improved measurability and more cost-effective production cycles, but why is it now failing the sector? TECHNOLOGY Needs to improve quickly to save an advertising industry that is in need of increased creative prowess, but what needs to be done to help? The final analog TV transmitters were turned off in 2012, following a three-year phase-out of the systems of broadcast: a seminal moment similar to this is needed to support advertisers and viewers. With a universal switchover from digital to connected TVs, companies can universally communicate with server-side..

  • Improving advertising: what to consider
    Improving advertising: what to consider

    Advertising is imperative to the success of competitive business sector, but how can you ensure your ads continue improving your sales success? IMPROVING Advertising success in a cost-effective fashion is something that has become all-the-more realistic in the increasingly digital era. There are myriad elements of the advertising process to consider for first-time advertisers, as well as those returning to advertising. Regulations are continuously changing from a clearance perspective; transmission technology is improving, while the methods of embedding your adverts into a variety of platforms are proliferating. With such a constant evolutionary process, looking at things too insularly can be..

  • Global Economy: how to advertise flexibly
    Global Economy: how to advertise flexibly

    When global economic powers are fluctuating in strength, how can your business advertise to compliment a transient world? GLOBAL Economic activity can affect short-term business output, but how can you ensure that your business enjoys a constant advertising income? Advertising production is, relatively speaking, a nominal cost compared to the gargantuan amounts spent on media spots and other digitally-driven campaigns. How to mitigate against global economic changes in your ads The difficulty during the process of creating your TV, online or radio adverts is ensuring that the versions of your commercial are versatile, emotively-driven and not lifestyle-orientated; you need to..

  • Campaign Magazine ad honour for Space City
    Campaign Magazine ad honour for Space City

    Campaign Magazine has named its 'turkey of the week', with Space City being honoured for its efforts with fuel enhancement giants, CGON CAMPAIGN Magazine has named Space City's new TV commercial for CGON its 'turkey of the week, with the debut ad being heralded as 'memorable'. Having released the Watford-based producers of fuel enhancement technology's first ever TV ad in mid-May 2018, the commercial has been referenced by the world's leading business media brand. The article (linked here) was released on Thursday, 31 May, 2018 and features on the Campaign Magazine website and its Agency sub-section, which acts as a..

  • How to create effective ads omni-platform
    How to create effective ads omni-platform

    Advertising is becoming increasingly personalised, but how can you provide your consumers with cost-effective, appeasing and complimentary ads? HOW Can your business deliver adverts that are universally successful in 2018? Through adverts that are dynamic and digitally-driven, you will succeed. Advertising through video in particular is becoming increasingly pivotal regardless of the industry used. Radio advertising is enormously successful, too, but without a visual element you are irrecoverably compromised, compared to advertising production that is underscored by TV or video in general. How to optimise different advertising platforms With the proliferation of adverts across myriad devices, the creatives themselves will..

  • Effective advertising for post-GDPR times
    Effective advertising for post-GDPR times

    GDPR regulation can inhibit some businesses as they look to maintain sales success and consumer relationships, but how can you produce effective TV advertising for a new era? EFFECTIVE TV Advertising for a post-GDPR era will allow your business to be stronger, not weaker in the wake of the EU Commission's new implementation. The key to any campaign that seeks to engage consumers instantly is explaining everything you want to consumer to do explicitly, while also embedding certain desires into your creative - through the leveraging of musical jingles or dialogues. How you need to advertise in a post-GDPR marketing..

  • B2C adverts: how to make the best
    B2C adverts: how to make the best

    Advertising tact needs to differ emotively depending on the platform you are looking to generate interest from, but how can you create the B2C adverts that work omni-platform B2C Advertising is evolving in terms of what you need to provide your consumers, but how can you create material that will be effective omni-platform? Although your TV adverts, online PPC and inbound material will differ in how it attempt to snare the consumer from their existing convenience-driven gratification, the branding cues, call-to-actions and language need to inhabit identical metrics to ensure of consistency and trust. In terms of eliciting consistent and..

  • 4 ways to increase social media engagement
    4 ways to increase social media engagement

    Increasing social media engagement, consensual signup and data quickly is pivotal amid GDPR implementation; here are 4 ways you can boost organic engagement 4 Steps for social media success and proliferation: the proverb states, if you don't ask, you don't get, but this is the advice you should avoid with ads. As a means of stimulating conversation online and fostering engagement, myriad means of leveraging this future contact have been attempted, yet are inefficient and reduce ROI. Whether it be instilling hashtags or encouraging consumers to visit websites or certain social media pages, you will create a reticent and negative..

  • CGON launches first ever TV advert
    CGON launches first ever TV advert

    CGON, the producer of emissions-reducing, fuel economy-improving software has released its first ever TV advert with Space City CGON Has launched its first ever TV commercial with Space City, with a nationwide advertising campaign showcasing its ezero1 software. Promoting the aforementioned software, which is retrofitted to cars, vans and HGVs to improve fuel economy and reduce Carbon Monoxide, Nitrogen Oxide and Hydrocarbon Gas  emissions, Space City decided to utilise a bespoke musical score to engrain the brand in the minds of consumers. As appose to some elements of the advert being mobilised by music, the entire creative is driven by a..

  • Patience key to successful advertising
    Patience key to successful advertising

    TV advertising and the wider marketing production sphere is lacking one key virtue for optimal success: patience, but  what can your business do to facilitate it? PATIENCE Is crucial if your business is to enjoy long-term sales success and optimal consumer awareness in 2018 and beyond; here's what you need to do. With the ability for businesses to enjoy instant measurability and granular data from online and increasingly on TV, the need to exercise patience for advertising benefits has been declining. Although relative short and long-term success can be elicited through online adverts, PPC and direct response TV, the most..

  • Myths of social media advertising debunked
    Myths of social media advertising debunked

    Social media is an imperative tool for leveraging success, but the myths that state it assists sales efficiency, need to be debunked MYTHS Have pervaded myriad industries for millennia, but the most recent raft of musings and declarations have no factual basis concerning business success. Advertising on social media can be fraught with both emotive and contextual issues beyond your control, but this juxtaposition cannot be overcome by simply more sophisticated targeting. Data and your business' ability to use it is changing from May 2018, but regardless of the diligence that will be needed to ensure of compliance, simply injecting..

  • Participatory adverts: how to stimulate them
    Participatory adverts: how to stimulate them

    Advertising has continually evolved since inception, but what further creative innovations can help elevate your business to new heights? Participatory ones PARTICIPATORY and engaging advertising is imperative as you look to foster sales, resonance and the multiplier effect, but how can you deliver it? Amidst the technological revolution that has caused an increasing divergence from the traditional advertising norms, effectiveness has continually been compromised for myriad reasons - creative and display based. Although TV advertising has remained the most effective means of eliciting short and long-term sales, online advertising metrics have cast a shadow of ambiguity and opacity that has..

  • Online advertiser? What you need to do
    Online advertiser? What you need to do

    Advertising is continually converging to provide bespoke interactions that compliment consumers, but how can you ensure of optimal sales success online and beyond? ONLINE Advertising has been blighted over the last few years by fears of fraud, lack of consumption and lack of relevance, but how do you optimise it? With any form of advertising, there needs to be a degree of relevance that can incite response and further engagement, but amidst the conflict between what consumers want and what they are being delivered, a degree of inefficiency can prevail. In order to provide the quality of TV online, it..

  • Production of adverts: what to consider
    Production of adverts: what to consider

    Advertising production can be a swift or convoluted process, but what does your business need to consider before an advert is produced? PRODUCTION In advertising is the process that will optimise or emasculate your ROI, but what does your business need to consider before advertising on TV? From when you decide the time is right for your business to launch a TV advertising campaign -- or even online and radio campaign -- timing is of paramount concern, and mitigating any potential delays or strife through proactively organising certain elements beforehand, will ensure your company optimises ROI and protects itself from..

  • Influencer marketing: why you need TV too
    Influencer marketing: why you need TV too

    Influencer marketing provides irrefutable effectiveness for your business, but as the cost spirals, how can you lower costs and boost ROI? INFLUENCER Marketing is integral to any business operation as you look to boost awareness and short-term sales, but how do you maximise it? Amidst the clamour for big data; how to use it and when; being able to appeal to consumers at appropriate times and ultimately increase ROI, businesses have been ironically inclined to adopting the placebo practice - not what is actually effective. Although in the case of influencer marketing this is not the case, how a technique..

  • Creating successful adverts: how to do it
    Creating successful adverts: how to do it

    Creating the best adverts to compliment your TV, online and print outputs has to be done through consistency, but what makes a great advert in the digital age? CREATING Adverts that have ubiquitous appeal is possible, but there needs to be a consideration of consistency and user experience. Although TV advertising and its digitally-driven derivatives remain the most lucrative means of stimulating short and long-term sales increases, being able to exploit your other out and inbound marketing channels successfully is key. In order for this to be possible, an overall consideration to the consumer journey; navigation for instance and contextual perception is..

  • GDPR: how it can improve your advertising
    GDPR: how it can improve your advertising

    GDPR implementation is looming, but how can you turn any inconvenience into an advertising ROI increasing masterstroke? GDPR Is being implemented in May 2018, but the ruling should not mean compromised sales success; it can be the opposite with ironically simpler ads. Amidst the clamour for more data and an increase in its quality, you would think advertising campaigns need to be naturally more segmented and prolific? Thankfully for your business; no. Although collecting any new data streams consensually and with greater transparency for the consumer, your business is best equipped to do this by creating advertising campaigns that will..

  • Sales will increase through TV advertising
    Sales will increase through TV advertising

    TV advertising is enjoying a renaissance - if it ever dwindled in the first place - facilitating digitally savvy marketers and consumers for the first time - increasing sales SALES Are ultimately the reason why any business exists and seeks to cater for a demand that exists in society, but how has TV adapted to help your business? Aside from being able to measure the success and responses elicited from your ad campaigns directly and in a more actionable fashion, the capacity for your business to align your digital and TV advertising has been facilitated. With the Adobe Advertising Cloud;..

  • ITV penalty decision crucial for ad success
    ITV penalty decision crucial for ad success

    ITV has finally decided to facilitate a consumer base that has been clamouring for flexibility and measurability, but is it good news for your business? ITV Has removed late penalty charges to would-be advertisers for the months of April and May, but is this reason enough to utilise more reactive advertising? With online providing the facility for your business to react to certain market changes, or implement campaigns that are more interchangeable and driven by transient, unforeseen opportunities, TV has seen its revenues stymied by the demand catered for by online. Although gratification has been achieved from the measurability and..

  • Case study: how to create good adverts
    Case study: how to create good adverts

    What constitutes a good advert? We explore what your business needs to do to create lucrative adverts through a recent TV advertising case study CASE Study observation can act as relevant means of measuring advertising success, but what do you need to analyse and extrapolate to improve your ads? Whether you are looking to advertise using DRTV or a more long-term branded TV commercial, the key is to ensure you situate yourselves within the subconscious of your potential consumers. With creatives that may need to change linguistically to compliment semantics, trends and market behaviour, it is imperative that when looking..

  • Native advertising crucial to sales
    Native advertising crucial to sales

    Native advertising is dominating the sales success enjoyed by myriad businesses across the country, but how can you optimise it? NATIVE Advertising is imperative as your business looks to increase sales and harvest data ethically in a post-GDPR era - regardless of the platform. As you look to optimise your creative campaigns to suit consumer bases that engage using a breadth of technological interfaces, the need for more consumer knowledge is pivotal to your TV and other video campaigns too. Although online has been easily optimised to ascertain whether KPIs have been met, with TV, the nascent technological advances have..

  • Commercials: why TV is so important to you
    Commercials: why TV is so important to you

    TV commercials have been continually lambasted for their lack of modern relevance: in the data-driven age, they could not be more crucial COMMERCIALS Remain the UK's -- and the world's -- most lucrative means of providing short and long-term increases in sales: why is TV more relevant now, then? Research from entities like Thinkbox and Ebiquity has continued to debunk the theory that TV advertising as a means of offering efficient, data-rich outcomes is redundant. Rendering measurable results from linear TV has always previously been a difficulty with a lack of tethered links between phones and the online world for instance...

  • Lowering advertising costs? What you can do
    Lowering advertising costs? What you can do

    Advertising costs can sometimes feel exorbitant, but there are myriad things that can help your business with lowering costs LOWERING Advertising costs is something that is tangible for businesses of all sizes and industries, but what can you do to support your company's outlay? Artists, contracts and buyouts When devising a TV advertising creative -- or radio for that matter -- your business needs to consider how long your campaign will run for when deciding on the nature of artists' contracts and the nature of them. With a brand response campaign, which could be on air for many years as..

  • What makes a successful advert?
    What makes a successful advert?

    What do you think makes a good advert? Space City has been making them for over 25 years; find out what you should do, now WHAT Makes an advert successful? By utilising our comprehensive advertising guide, your business will be equipped to enjoy short and long-term sales success. Whether you are looking to focus on TV, online, radio or outdoor, the emphasis of any campaign will need to embody many transferable elements. How to make your adverts memorable Any advert, whether response or brand-driven, needs to foster memorability. Through making any advert communicative and rife with emotion and juxtaposition from..

  • Website launched by Space City
    Website launched by Space City

    The UK's number one producer of  cost-effective TV commercials, Space City, has unveiled its brand new website SPACE CITY Has launched its new website, with the UK's most productive advertising company revealing the site as a part of a brand refresh. The previous iteration has been completely overhauled, with convenience and usability at the heart of the design. A new masthead has been embedded to improve navigation, while a showreel video is now present on the homepage amidst tasters of Space City's award-winning work. With all information about Hammersmith and Fulham's Employer of the Year featuring on the main page..

  • Advertisers lack knowledge to help you
    Advertisers lack knowledge to help you

    Advertisers have had to evolve to provide support for the unwavering development seen across the advertising industry, but are the 'experts' failing to lead when businesses need them to ADVERTISERS Have continued to fail clients and the wider economy due to a lack of knowledge, faith in what works and understanding of client needs. While this notion may seem easy to quash and rebuke amidst the consistent increases in advertising spend and revenue, yet how this success is segmented and realised, leads to a damning indictment of an industry bereft of leadership, knowledge and chutzpah. Marketers omni-industry desire above-all-else, agencies..

  • RSPCA launches new ad with Space City
    RSPCA launches new ad with Space City

    Eponymous animal welfare charity, the RSPCA has returned to TV advertising with a new creative produced by Space City THE RSPCA Has released its new TV advert with Space City, showcasing the horrific plight of the Whippet, Clover and her subsequent recovery with the RSPCA. The egregiously abused dog is featured throughout the advert - at both first and end branding, to ensure of maximum retention, memorability and instant response. Emotive consistency was underscored in the advert by the visuals and audio, for the benefit of response through calls, texts and online engagement. Having been found abandoned in 2016, Clover..

  • Economic growth dependant on advertising
    Economic growth dependant on advertising

    UK Economic growth figures for the final quarter of 2017 were better than expected, what can your business do to improve this though? ECONOMIC Growth ensures that your business can facilitate further buoyancy and long-term staff investment, but how can your advertising stimulate this? Although improved figures released by the ONS (Office for National Statistics) for the final quarter of 2017 are promising, there is increased capacity for improvement as a result of inclusive advertising. With more participants in the economy through nothing more than organic awareness, your business will enjoy increases in sales, increased company worth, therefore more surplus..

  • Journalism quality stifling ad trust
    Journalism quality stifling ad trust

    The quality and trust in advertising and journalism has waned in recent years, but what can your business do to ensure that industry faith is restored? JOURNALISM Quality and trust has been in decline in recent years, but with a lack of trust in overall narratives, advertising has also been impaired. Although different industries, managed by different individuals and for different purposes, both agencies/production companies and news outlets are intrinsically linked and co-dependant on one another in many contexts. Firstly, as agencies look to increase their own exposure to appeal to businesses, the nature of the initiatives they devise and..

  • Top 5 adverts for less than 100k
    Top 5 adverts for less than 100k

    Adverts have cost multinational companies millions of pounds, but some renowned and effective adverts have cost a fraction: enjoy our top 5 here TOP 5 Adverts should cost multimillion pounds, you would think, but some of the 21st Century's best advertising campaigns have cost less than 100k. Whether you are a start-up, SME, or major corporation, your business does not need to spend millions of pounds on creative effective advertising campaigns. Lucrative advertising does not necessarily have to be achieved through extortionate buyouts, artists or an eclectically complicated array of shots. Ultimately, it is whatever it takes to elicit the..

  • Emotive reflection vital to ad content
    Emotive reflection vital to ad content

    Emotive connotations and cognitive behaviour are crucial elements that need to be aligned as you advertise using video, but what does your business need to do to improve? EMOTIVE Reflection is key as you look to develop a consistent level of affirmation and cognitive balance in your adverts, but how can you improve? With increasing volumes of adverts being distributed not naturally aligned to specific programming or content, there are increased risks that without the appropriate algorithms the emotive state of your potential consumers will not align with your advertising. As a result, a key priority of your production and creative teams..

  • Trust in ads should be ubiquitous
    Trust in ads should be ubiquitous

    The Trust Barometer trend has prompted consumers and businesses to discuss why social media as a whole and its adverts are not trusting in nature. TRUST in adverts and social media as a whole to be dependable, reliable and consistent is difficult for 75% of users, but how can the industry change this? At a time where fraud has been underpinned by the deception of credible entities, the emphasis of the technology, business and advertising sector should be to ensure of improved verification, encryption and self-regulation. Protestations have been made by some to implement regulation of YouTube, amidst the transience..

  • York Test and Mr Clutch launch TV ads
    York Test and Mr Clutch launch TV ads

    York Test, the food intolerance specialists and Mr Clutch, the automotive exponents, have launched their first TV adverts with Space City YORK Test and Mr Clutch have launched their first and latest commercials with Space City Productions - releasing their ads nationwide across TV and online. Having approached Space City in late 2017, the UK's number one producers of TV commercials utilised live-action-shoots in both cases to deliver the brand response adverts desired by both companies. Although desiring instant and short-term uplifts, with the need to imbue long-term resonance within subconscious thought, the creative directive in both cases was chosen to..

  • Google’s latest initiative will boost sales
    Google’s latest initiative will boost sales

    Google's latest plans to boost its profitability and help businesses have heralded a seminal moment for targeted advertising, but how can you maximise it? GOOGLE's New advertising software can ensure of unparalleled levels of relevance to consumers, while providing unrivalled efficiency to TV advertising too. Through its Double Click Ad Insertion software, businesses will be able to see their ads placed before relevant consumers in realtime - in the wake of actual events or relatable data. For instance, if you have a TV advertising campaign that is being broadcast and you want to elicit an online call-to-action, your business could..

  • Competition key to sales increases
    Competition key to sales increases

    Competition between businesses is strong, but expedited advertising can be usurped by increased agency collaboration COMPETITION Is imperative for any progressive and functional economy to operate, but within the industry itself old habits continue to permeate. With the drive from businesses to become more ethical in their overall practices, the agencies and production companies themselves need to embody a more progressive, innovation-centric approach to advertising. The complicity to continuing stereotypes has only served to perpetuate the continuing divide between consumers and businesses. Therefore beyond the ethical soundbites and periphrastic directives that carry little or no relevance to a company's overall..

  • Animal usage improves your advertising
    Animal usage improves your advertising

    As you look for more ways to influence advertising success beyond that of the increasingly ubiquitous targeted means, animal usage can provide you with unrivalled success ANIMAL Usage has long been a key emotive tool for advertising and has developed an immortality while previous techniques have perpetuated mediocrity. A plethora of adverts since the culture of TV advertising began in the late 1940s, or advertising as a whole have all been included for one reason: to evoke an emotional response from the consumer, one that can either change perceptions or by humanising animals creates an abstract reality for the consumer..

  • PPC fundamentally flawed for success
    PPC fundamentally flawed for success

    PPC is an oft used and successful means of eliciting sales and usurping your competition, but is it efficient and worthwhile? PPC Continues to dominate the advertising industry and provide irrefutable sales success as a result, but does it support your business in the long-term? With any form of advertising you ultimately have to deliver it to appeal to some degree of sentiment, thus eliciting emotion and fostering trust. The issue with PPC is not the fact that it does not target the wrong consumers - although it can - it is that it is doing so in a very..

  • Hashtags: don’t be the poor trend
    Hashtags: don’t be the poor trend

    Advertising techniques are becoming increasingly streamlined in nature, but with certain gratifications necessary on specific platforms, there still has to be an element of native thought regarding hashtags and other means of personal advertising HASHTAGS Are used as means of mobilising and fostering brand community, but as a means of alerting new consumers, it is fundamentally flawed. Whether you are advertising on TV, online or other means, there has to be a fundamental difference in your delivery in order to appease the fulfilment desired from the consumer. This has to be the ultimate directive; you cannot seek to enchant new..

  • Originality vital for advertising success
    Originality vital for advertising success

    Amidst the offer heavy, brand weak online driven advertising direction, the lack of originality has helped perpetuate long-standing issues ORIGINALITY Is imperative for your business succeeding in the long-term, with only short-term success delivered through promotions. Beyond your paid advertising, your business - regardless of size - strives to elicit the highest volume of organic sales as a result of the multiplier effect and SEO. Whether this is within TV or online, there is much that needs to be universally to transform advertising and ensure it is a true reflection and compliment to your entire external communications output. Although not..

  • Tips for maintaining consumer interest
    Tips for maintaining consumer interest

    Advertising is fraught with difficulty beyond just the quality of the advertising itself: our tips can ensure you deliver higher quality ads. TIPS To produce indomitable advertising: it should not have to be gated; restricted: your advertising can be formidable with simple display tweaks. Ultimately there is a gargantuan amount of due diligence to undertake before you submit your advertising campaigns for broadcast or online placement. An increasingly perennial issue with online advertising and placement has been the issue regarding transparency. Myriad businesses struggle to actually track where and who there ads are being displayed to; without such transparency or..

  • Scale: why your business still needs it
    Scale: why your business still needs it

    Advertising has become increasingly enamoured by qualitative, targeted consumer segments; scale though is intrinsic to long-term success SCALE Has become the passé term within advertising contemporarily, ultimately though this element is crucial for brand awareness. During the last year, the ROI of businesses in advertising has fallen, with the common denominator being the omission or reduction in TV advertising expenditure. While TV has maintained a steady share of market expenditure, online has increased its own presence year-on-year, culminating in it accounting for over 50% of total spend by businesses. Although spend has increased and eclipsed TV by 17% in the..

  • Mistakes to avoid in modern advertising
    Mistakes to avoid in modern advertising

    Advertising is becoming increasingly accommodating to the gratification sought by consumers, avoiding these mistakes will ensure of resonance and sales growth MISTAKES Have been perennially made by businesses and agencies alike as they look to increase growth through advertising: this is how you avoid them. Although there is no definitive mantra to produce adverts, there are increasingly paradigm dependent nuances that need to be addressed. As you look to produce ads that are online friendly in their ability to engage, enchant and beguile consumers, there above all needs to be an avoidance of offer based advertising - delivered in a..

  • Clearance for ads needs to be global
    Clearance for ads needs to be global

    Advertising clearance is mandatory for any ad going on TV, but with increasing doubts over online security, the clamour for universal clearance is palpable CLEARANCE Of your adverts is imperative as you look to maximise spending and eliminate wastage, but how can the process be simplified? Clearcast are the judiciary of your advertising creatives, ensuring that ads do not breach any laws or cause controversy. With such vast and eclectic factors that affect advertising; any claims, contextual portrayals or stereotypes need to be addressed. By not having a universal law or set of guidelines, the arbitrary influence on your adverts..

  • Offer driven adverts are ineffective
    Offer driven adverts are ineffective

    Persuading your consumers with an offer may say prudent, but as you create more efficient, intuitive advertising it is actually detrimental OFFER A consumer a proposal that commercial supersedes that of your competitors and you are likely to elicit a sale, but that is it. Being associated with just offers; lucrative deals that can temporarily entice consumers, will only serve to lower your advertising efficiency and not keep them within any form of sales funnel. Although at that form of sales contact you have the invaluable possession of consumer data that you can utilise at will, it is only the..

  • Dream advertising: a panacea for all
    Dream advertising: a panacea for all

    With online advertising continually being criticised amid mass failings, TV advertising would appear to be a step back: fear not, dream big with TV and online DREAM Advertising is an often utopian ideal that is inherently flawed amidst either opacity or a lack of accountability: the panacea is nearing. Although predominantly in their nascent forms, if your business is looking to relaunch its branded advertising or shift in tact, preparations should be made to deliver collective advertising that embodies all conceivable consumer engagement channels. While your business may have a presence omni-platform, it is not cohesively linked through your consumer..

  • Ethics imperative to advertising success
    Ethics imperative to advertising success

    Advertising, business, journalism and wider society are all intrinsically linked by one major force of change: ethics ETHICS Control the entire long-term prospects of your business, yet transient short-termism has led to an overall decline in ad success: why? Advertising has been reinvented, interpreted and sold as a force for myriad functions; a creative force; a persuasive one; a form of branded content. What it ultimately is though is a means of persuasion and enlightenment - there is ultimately commercial gain to be made by publicising your brand. While this has been widely accepted as the consensus within business, baring..

  • Science vital to advertising
    Science vital to advertising

    Advertising is dominated by data, the power of search and transient events, employing science and emotion within your ads though will ensure of success SCIENCE Has cemented the success of myriad businesses thanks to advertising that can circumvent conscious though; now it is your turn to succeed. With simple, qualitative research that can organically dictate the tone and context of your entire advertising quota, you can ensure that your creatives do not alienate any members of your audience. Through a variety of sectors both men and woman respond in a similar fashion to adverts, but in some it differs. After..

  • Making the perfect response advert
    Making the perfect response advert

    Advertising has become increasingly modular, segmented and targeted, with brand authority declining, making the perfect response advert has become increasingly fraught MAKING Perfect advertising is an ideal that is fraught with transient exterior effects, but with response key, there are myriad elements in your control. Planning your display, broadcast and efficiency From the planning process of your advertising creative, to your media buying, your business's prerogative should be a constantly evolving one, with an interface that embodies flexibility and data exploitation. Within an age of collaboration it is imperative that your business replicates this philosophy when looking to improve your..

  • Greed ironically lowering advertising return
    Greed ironically lowering advertising return

    Advertising has been stymieing social mobility and sales growth; the irony is that greed and selfishness has perpetuated these issues while they should be incentivising change GREED Is oft regarded as an unwelcome trait within business and within society as a whole, it should though be a reason to initiate advertising change. Amidst the increasing clamour from businesses for accountability, measurability and actionable data, you would think that an increase in knowledge would ensure that advertise seeks to appease consumers with greater depth, versatility and reflection of their lives. With ads in particular online driven towards either location based and..

  • Access advertising for less with Comp365
    Access advertising for less with Comp365

    Advertising is a pre-requisite of controlled business growth and autonomy, ensure you access it for less thanks to the latest in free procurement ACCESS To advertising from a cost and logistics prospective has never been better; collaboration though has taken it further still. With the desire to boost accountability, measurability and lower costs, myriad businesses have chosen an autonomous approach to advertising: this is inefficient. Even with in-house production teams, your business will lack the eclecticism of experiences within the advertising world to provide versatile, optimised solutions that continue with the evolution of marketing quality. In order to access an..

  • Time consideration crucial to advertising
    Time consideration crucial to advertising

    Advertising, regardless of which platform you choose to display on, takes time to prepare, film and edit, ensuring of appropriate modular planning is imperative TIME Is permanently of the essence as your business looks to create advertising material that compliments your modular campaigns. If you utilise response advertising, or require seasonal interactions with your potential consumers, timing is crucial as you look to optimise your budget, efficiency and quality of your advert. While with branded advertising you can be more selective - given the generic appeal that you can generate - more seasonally encompassing promotions, products or services; reactive campaigns..

  • Mental health awareness key to advertising
    Mental health awareness key to advertising

    Advertising may be focused around appeasing the unimpaired, but ensuring of mental health and disability awareness is key to advertising and wider business success MENTAL Health awareness and assistance is continually improving in wider society, but within advertising it remains ostracised and neglected. Although now firmly in the public domain, the issues regarding both mental health and an understanding of it are consistently ignored in both national and international advertising. Despite the overall domestic statistics regarding both physical and mental disability, with one in four people suffer from a form of mental illness during their life, notwithstanding the 13 million..

  • Socially mobilising ads: why you need them
    Socially mobilising ads: why you need them

    Advertising is necessary for exposure, but ensuring that you create a better world as a result is vital as you socially mobilise your consumer base SOCIALLY Mobilising your consumer base is imperative to ensuring you maximise your ROI and gain long-term resonance through advertising. In order to instigate social mobility in your advertising, work needs to be done to identify the brand ethos you are looking to assert through your products or services. Once chosen, ensuring that you do not just look to choosing any group, belief system or stereotype to dispel is crucial. The tact you choose at this..

  • SME? How to make the perfect advert
    SME? How to make the perfect advert

    Advertising, whether you are a major corporation, start-up or SME is a challenge; knowing what to prioritise is riddled in bureaucracy, but you need to follow these tips for success SME Business success is fraught with dilemmas concerning growth, capacity and ambition: all this hinges on the advertising tact of your business. Advertising has increasingly become more of a placement and data driving force, not one that seeks to enchant, beguile and resonate. Although symptomatic of the metrics that have led businesses to online in the first place: the desire for response, information, viewing habits and expedience, these luxuries have..

  • Awareness vital for investment and growth
    Awareness vital for investment and growth

    If you want to ensure of scaled business growth, accountability and investment potential, the need for credible, trusted advertising and data sources is manifest for awareness AWARENESS Is being increasingly dismissed by some businesses as they look to differentiate from competitors: that though is vital for growth. Advertising has shifted in its cultural, social and business significance over the decades; more than ever though you need to prioritise generating awareness to increase trust, resonance and memorability. Although Eat Natural's prerogative has been to avoid the advertising sphere - focusing on an anonymity and product values to foster loyalty - it..

  • Costs of advertising: keep it below 10k
    Costs of advertising: keep it below 10k

    Advertising costs have been spiralling for myriad reasons, focusing on the power of editing and you can still create symbolic, powerful advertising that elicits long-term sales success COSTS Naturally seem to spiral with inflation, increased competition and expedience, but you do not have to waste exorbitant amounts on advertising. Ultimately an ad which has several million pounds spent on it will be successful for your business, but that level of outlay does not have to be conflated to guaranteeing success. Depending on the size and age of your business, you will of course of budget constraints, ensuring that certain creative..

  • 2 Ways to optimise your ads online
    2 Ways to optimise your ads online

    Optimising your online advertising output once your consumers are stimulated is imperative and needs to be emotive centric: compliment them using these 2 steps 2 STEPS Towards securing a more robust, complimentary and SEO friendly advertising output: it just requires collaboration and automation. The forever evolving and improving autonomy delivered by myriad tech firms: Video Amp, Adalyser, Adobe and Google to name but a few, your business and your consumers have the power to dictate advertising placement, style and delivery, not opaque conglomerates where calibration is driven by unfiltered, unaccountable data sources. What your business needs to do as you..

  • Contrast key to an SME’s branded ad
    Contrast key to an SME’s branded ad

    Contrast may seem like a disruptive, confusing element to embed in your advertising, but it is intrinsically imperative to as success CONTRAST And transition can be portrayed in an eclectic array of manners, through changeable, contextually clear advertising you will succeed. In a literal sense the power of contrast is inexorably prevalent within your ads, ensuring of 20% increased response and retention upon end branding. Although in itself an improving factor for your advertising, your ultimate success has to be derived more so from science and the impact that certain branding, context and concept cues can have on cognitive activity...

  • SEO key to online growth amid targeting drop
    SEO key to online growth amid targeting drop

    SEO is already key to brand exposure online, your ranking and overall CRM development; as targeting flounders you need to optimise your organic reach SEO Needs to become your business' cornerstone of online development, with the need to prioritise it to offset any declining data streams from Apple. The announcement from the commercial juggernaut has been met with widespread anxiety and condemnation from business leaders, with the fate of many online content streams compromised. Although not entirely damning for retargeting as we know it and the ability your business has to impose and assert yourselves on consumers, it will inhibit..

  • Optimise your ads through social
    Optimise your ads through social

    Given the increasing convergence between TV, online and data providers, ensuring this translates to your employees as you optimise advertising OPTIMISE Your advertising unilaterally and ensure of optimal efficiency, multiplier effects, long-term sales growth and CRM cultivation. The collaboration between TV and online as both platforms look to optimise your advertising collectively has been long overdue - your business is stronger when utilising both. With TV now augmenting their advertising campaign delivery with means of programmatic, addressable placement, notwithstanding actionable, realtime analytics, your business can enjoy the levels of measurability enjoyed by online, but with the scale and emotive resonance..

  • Make the perfect advert
    Make the perfect advert

    The perfect advert is perennially relative to the business in question, however to ensure you make it perfect there are numerous techniques that you need to follow MAKE The perfect advert that embodies your brand vision and ensure that you employ consistency: your optimised advertising panacea. Ultimately your entire advertising output has to be underscored by a fundamentally binding brand vision; one that can be altered to accommodate response campaigns, as and when they are necessary for product launches or promotions for instance. Without a set branding guide your advertising will lack consistency and resonance will be affected as a..

  • News: Why advertising can follow suit
    News: Why advertising can follow suit

    News has the ability to proliferate and burgeon across the web with ease: it is worth talking about - ensure your advertising is too NEWS Continues to compel your consumers, foster debate and dominate both the TV and online viewing spheres: advertising take note. TV advertising has long been served its death sentence as other more accountable, measurable and actionable means of advertising have delivered lower costs and more targeted results. What has lacked in online's roster invariably has been the transparency of true ad consumption, placement, display and fears of fraud. At a time where TV has continued to..

  • Niche celebration crucial in advertising
    Niche celebration crucial in advertising

    Celebrating your brand niche needs to be done more than ever; with a tendency to appeal to impulse your niche has been neglected NICHE Celebration is something that should be a prerequisite to your advertising campaigns, however amid targeting businesses have lost focus. Amidst the news that connected TV advertising inventory looks set to double within the next three years, the matter of capacity should be secondary consideration when the very advertising broadcast does not expound your brand at all. Ultimately businesses centred around online circles only have become driven toward conciliating the consumer to your brand; when it should..

  • Agency costs will come down
    Agency costs will come down

    Amid the rise in competition across advertising as a whole, agency costs will decline as the power of supply and demand proliferates quality not budget AGENCY Leaders will be gripped by anxiety as advertising autonomy becomes ubiquitous, ensuring they embody the creative nous you desire is imperative. As you seek an advertising agency that suits your business, one that delivers the advertising concept that can propel your brand into industry folklore, the parameters of your own search should be based on their ability to optimise their own content among other factors. While of course credibility, credentials and provenance ensure that..

  • Merge advertising through omni-ads
    Merge advertising through omni-ads

    Advertising is becoming continuously easier to converge omni-platform, ensuring you avoid industry dogma and merge your efforts is easy and lucrative MERGE Advertising output and ensure your business is liberated from the ulterior forces that will only serve to stymie your impact and flexibility. Although great strides have been made to remove certain barriers that businesses face as they look to find a true advertising panacea, dogmatic complicity has continued to plague some businesses. While agency share deals should be a construct of the past in a bid to boost response, memorability and publicity, the lack of individual, targeted optimisation..