How Do I advertise In A Niche Market?
Firstly you need to understand what a niche market is. A Business Niche is a small section of a larger market that can sustain itself by its own unique audience. For example, within the market of women’s shoes are multiple segments or niches. Shoes for vegan women would be a niche market example, as would shoes for wide feet plus-sized women or shoes for different professions, such as nurses.
What Is A Brand Niche?
A niche brand targets a limited section of a particular market, or a small group of consumers whose needs differ from those of the larger market that their product or service is classed in. Compared with large scale brands such as Cadbury, and Virgin Experience Days. Niche brands often have small market shares and enjoy higher loyalty levels from their customers and repeat business as a result. However they also tend to experience lower levels of penetration than would be expected for their market share.
Small firms are obviously expected to adopt niche branding strategies; i.e. focussing on advertising one section of their business market. However, you do not necessarily need to be a niche brand in order to use niche brand advertising tactics. See our work for Alzheimer’s Society – Brain Workout, and Scope – Mindful Monsters Cards and The Night Sky, as you can tell by the successful TV charity adverts we have used as examples, charity organisations tend to opt for niche marketing strategies often.
Space City adopt many niche brand advertising strategies for many household names, including Direct Response TV adverts, Brand response TV adverts techniques etc. To find out more about what Advertising services, our TV agency has to offer, visit our advertising services page.
How To Define A Niche For Your Brand?
Entrepreneurs or companies who try to appeal to everyone risk attracting nobody. A critical step to building a successful brand and business is to focus on a niche in your business sector. Entrepreneurs should pick a focused segment or product in the market they want to excel in and claim it as their own, which they then are able to optimise sales on through TV advertising.
There’s a common misconception that focusing on a narrow space in the market can limit your customer base or ability to sell. However, carving out a niche helps entrepreneurs, start ups and new to TV businesses to stand out in a crowded market. It’s impossible to be an expert on everything, nor is it a practical approach to branding. Defining your niche makes it easier to focus on being the best in a smaller field.
So, how to find your brand niche? When companies and the people running them love what they do, it shows. Brands that aren’t passionate about selling their product or service are likely to lose momentum, and are less likely to succeed.
This is why it’s crucial for entrepreneurs to find a niche based on the things that they themselves find a gap in the market for, or that otherwise keep them up at night. What field do you want to become an expert in that also has an audience demand?
Choose a niche that resonates with you, not only based on profitability, but also on how much competition is out there. If you’re the only one doing what you’re doing and you have tested that it sells, then you’ve discovered how to find your brand niche.
A lot of the success here comes from trial and error, test everything and get as much intel as possible. Defining your ideal customer is a big part of this. After doing so, TV advertising is your next step.
Why Do I Need To Advertise My Niche Brand?
Whether you want a TV commercial for your large brand, or wanting to your start up business to advertise on TV… Finding and advertising your brand niche is vital considering there is less commercial competition out there to go up against, meaning once you find and advertise your brand niche, you will gain a multitude of custom.
But why find a niche in the first place? Why wouldn’t you just want advertise on TV straight away? Well, if you’re lucky enough to have a brand niche, you may find it could go hand in hand with advertising locally. This means we can help you test advertise your advert, and therefore you save costs advertising on TV. This is called regional TV advertising.
Or if you simply want to find your niche before choosing a platform to advertise on, i.e. TV, Social, Radio, Cinema Advertising, Sponsorship Bumpers etc. at Space City we can help identify what your brand niche is and how to successfully advertise on TV. We do this by following our creative process, this begins with taking your advertising brief and working up a number TV advertising ideas to present back to you. all of this creative work is done free of charge!
Empowering TV advertising and negotiating with brand communities through Television Adverts has been found to be pivotal for building niche brands. Precautions are recommended when growing a niche brand beyond its original market, but don’t worry because Space City are one of the top DRTV companies we will ensure you get a successful low cost TV advert production and commercial, that will promote your niche brand, without changing it.
To recap, discovering your niche and advertising your brand niche on TV is helpful considering:
- It offers opportunity to test out different cost effective TV advertising strategies, such as regional TV advertising, Radio, Cinema Advertising, Sponsorship Bumpers
- It creates a customer base that tend to rank higher in terms of repeat business considering you have the monopoly
- It opens up your company to be seen by a wider audience, or rather your perfect customer whereby there is less competition for the product or service you are offering – meaning more sales to you
How To Define Your Perfect Customer?
So how do you define, or rather how do you sell to your perfect customer? This is why advertising your brand niche is so important. Entrepreneurs need to focus and get specific about who their target audience is, and who they want to work with in order to really expand their brand niche and get more sales.
Consider everything about your ideal demographic to sell to. From your target audience’s gender, age, household income, to their location and online behaviours. Think about their occupation and the challenges they might be facing day to day, or rather intermittently.
Depending on what niche you’re selling try to narrow the target customer. The more an entrepreneur knows about their audience, the more effective they can be in creating content and engaging with customers. Defining an ideal customer will allow you to build your brand around a captive consumer.
How To Sell To A Niche Market?
Nearly every market can be further refined, or divided by the specific needs and preferences of its consumers. Some of the most common methods to define a niche are based on:
- Price (luxury, moderate, discount)
- Demographics (gender, age, income level, education level)
- Level of quality (premium, conscious/handmade, economical)
- Psychographics (values, interests, attitudes)
- Geographics (residents of a certain country, city, or even neighbourhood)
Selecting a niche is a strategic business decision and not one to take on impulse. Your niche should serve a certain customer base better than competitors who target the larger market.
What Makes A Good TV Commercial For Your Niche Brand?
At Space City we have seen multiple companies searching for successful TV advertising agencies that deliver low cost advertising with high reward content throughout the campaign. The perfect TV advert would increase sales and brand recognition and be able to be adapted for use across multiple platforms, including TV, Radio, Print, Social etc. Whereas advertising for niche brands is made successful through the TV advertising agency (Space City’s) involvement Challenger or start up brands (sometimes referred to as small firms) are able to discover what makes a good TV commercial for them, considering their market is not over saturated and their product or service is so specified.
To define a niche, entrepreneurs should consider what it is they do in a way that nobody else can. What area can they succeed in that interests them? Here’s how to carve out a niche when launching a personal branding campaign.
Examples Of Niche Markets?
Whether you one day want to become a big business, or you just want to stay successfully selling in a niche market, you can increase your chances of success through TV advertising. But first begin with your niche. Find what niche products or services people want, and then fit your brand into that market. Let’s explore a few markets to show you how they tackle tacking on different types of niche markets and product opportunities.
Keep in mind this list of niche markets and product ideas is purely a starting point of interest in order to help your brand successfully advertise:
- Conscious consumers
- Health and wellness
- Pet owners
- The LGBTQ+ community
- Remote workers
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