VILLA PLUS has returned to TV with its latest advert produced by Space City.
After winning a competitive pitch back in the spring, the eponymous holiday providers returned to Space City for a third time, with the creative direction underscored by the acclaimed Perry Como hit, Papa Loves Mambo.
The advert will be used by the holiday villa providers for the next two years as a part of a long-term brand response campaign.
While also having a presence on radio and through outdoor display, the St Albans based company will utilise the generic memorability, emotive elicitation qualities of the number one means of advertising: TV.
Director of the commercial, Peter Clapperton, emphasised the importance of a jovial atmosphere; essential for the conveyance of tone Villa Plus desired, he said: “Villa Plus challenged us with a huge quantity of content.
“Not only did we create a refreshing TVC with versions, but we also delivered two years of content in a variety of formats: TV, online, print (including photography & 360’s), a tall order for a campaign, let alone one shoot.
“With so much to achieve, it was essential for me, as the director, to create a fun, exciting atmosphere, for the cast to reflect in the imagery & shots.
“We surpassed the client’s expectations in every aspect, delivering a quality campaign that was on brand and enjoyable to watch – the feedback has been consistently positive.”
The commercial was filmed across to pan-European locations; Faro in Portugal and Corfu, Greece, showcasing the eclectic array of villas that Villa Plus provide, for varying tastes and requirements.
Space City has produced more than 2,000 commercials in its 25 year history, becoming the UK’s number one producers of cost-effective TV commercials.
Contact the team now and ensure your business is enjoying its advertising more, while increasing short-term sales by up to 600%.
Click here now to watch the commercial.
